In November, our blog identified the inability of companies to edit their own Wikipedia pages as one of the biggest risks of having your business listed in the ubiquitous crowd-sourced online encyclopedia. Fearing that posts will become biased, Wikipedia does not allow any business – or any organization or consultant working for that business – to make changes to its page due to perceived conflicts of interest (COI).
An unfortunate side effect of that policy is that posts often contain outdated or incorrect information that PR pros cannot correct. Basically, they can recommend to Wikipedia that the page be edited and then cross their fingers.
Frustrated with that often dead-end process for removing erroneous Wikipedia information, Edelman Senior Vice President Phil Gomes has launched a Facebook group called “Corporate Representatives for Ethical Wikipedia Engagement” or CREWE. According to a Forbes story earlier this month, the group is looking to engage Wikipedia in a discussion about “how communications professionals and the Wikipedia community can/must work together.”
At the time of the Forbes piece, CREWE had 72 members. A week later, it was tracking above 110 members – including industry scribe Jack O’Dwyer, a smattering of Edelman employees, and even Wikipedia founder Jimmy Wales.
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale
Although joining the group requires an invite or approval from an administrator, any Facebook member can get a taste of the group’s work by browsing its Facebook wall, where posts are frequent. For example, at the time this post was written, the CREWE wall prominently featured a working document titled “Examples of unpublished COI Suggested Edits that followed Wikipedia Guidelines”. Listed among the examples is this one by Gregory Kohs:
“Comcast: Ever since July 2011, the Wikipedia article has stated that Comcast is the fourth-largest residential telephone provider in the country. The fact is, though, since March 2009, Comcast passed Qwest and became the third-largest provider. This was documented in DSL Reports, Reuters, and other news sources. Because I am purportedly “banned” from editing Wikipedia, I could not even make a mention of this on the WP Comcast Talk page, however, 16 days ago, I did the next-best thing — mentioned it on WikipediaReview.com, where dozens of Wikipedians (including admins) read the postings. I even provided a handy link to a Reuters source for the fact” … “It’s still being ignored by the Wikipedians.”
Among CREWE’s documents you can also find a working copy of the CREWE PR Plan and a proposal for a pilot project that would allow PR pros to edit Wikipedia pages.
Of course, at this early stage, it’s unclear whether these or other moves by CREWE will have an impact on Wikipedia’s perceptions and policies toward PR pros. But as the group undoubtedly grows in size, it will be interesting to watch and listen.
What do you think? Will CREWE be able to influence Wikipedia’s editing rules? Have you ever run into issues with incorrect Wikipedia postings? Let us know your thoughts in the comments section below.