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“You work in PR? So … what do you do exactly?”

“You work in PR? So … what do you do exactly?”

Public Relations

Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in... read more

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Public Relations

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books... read more

Your First 365 Days in PR, Part 2 of 6: Structure

Your First 365 Days in PR, Part 2 of 6: Structure

Public Relations

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think... read more

Using Surveys to Share Your Story With the Media

Using Surveys to Share Your Story With the Media

Public Relations

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Many clients come to us because they feel not enough potential customers or clients know about them or what they do. They believe media coverage will change that, leading to... read more

Top-Producing ABC News Radio Reporter Ann Compton to Retire

Top-Producing ABC News Radio Reporter Ann Compton to Retire

Public Relations

With the impending retirement of ABC News White House correspondent Ann Compton, we decided to see just how much content this veteran radio reporter actually generates. Whoa! A search of... read more

Freshman 15 for PR Hopefuls

Freshman 15 for PR Hopefuls

Public Relations

Like a parolee’s first visit to Old Country Buffet following a stint in the big house, college freshmen are known to binge on fries, pizza and dessert, washing it down... read more

What Your PR Team and Sales Team Should Be Doing for Each Other

What Your PR Team and Sales Team Should Be Doing for Each Other

Public Relations

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases,... read more

What a Surprise. Journalist Prefers to Interview Executives Minus PR.

What a Surprise. Journalist Prefers to Interview Executives Minus PR.

Public Relations

The “How PR can play nice with journalists” post has really become a genre in itself. I still get a kick out of the BusinessInsider classic, “Dear PR Lady: Here’s... read more

15 Playlist Additions for Public Relations Professionals

15 Playlist Additions for Public Relations Professionals

Public Relations

Everybody’s working for the weekend, but these songs will help PR Pros power through the work week.   The right musical inspiration for a public relations pro can mean the... read more

How to Create an Online Newsroom That Journalists Love

How to Create an Online Newsroom That Journalists Love

Public Relations

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases... read more

On Newsjacking Tragedy

On Newsjacking Tragedy

Public Relations

The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years... read more

Your First 365 Days in PR: Part 1

Your First 365 Days in PR: Part 1

Public Relations

So you’re newly hired at a public relations agency. Congrats! Now the pressure is on. The key to excelling during your first year in PR is all about setting yourself... read more

Barra’s Humanity Begins to Rebuild Public Trust in GM

Barra’s Humanity Begins to Rebuild Public Trust in GM

Public Relations

“I’m sorry.” If that were enough to smooth your way out of a corporate crisis, Paula Deen would still be on the Food Network;  Chip Wilson would still be heading... read more

Storytelling in Business - Why It Creates Your Brand

Storytelling in Business – Why It Creates Your Brand

Public Relations

Whether pitching, explaining your business, delivering a course or networking – storytelling is an ancient and powerful tool for making yourself understood and to get people listening. Today there are... read more

How To Survive (And Succeed) As An Introvert In Public Relations

How To Survive (And Succeed) As An Introvert In Public Relations

Public Relations

It was my biggest critique growing up. “Speak up, Jacq!” I heard it from my high school volleyball coach, my parents at the dinner table and my first boss. For... read more