Public Relations
Ripped From Today’s Headlines
Did you hear the news? How do we get the people…the ones we desperately yearn to do business with… to STOP for a second and pay attention to us? Here’s... read more
Are Press Release Websites Worth It?
2Whenever I’m asked about press release websites, I always reply, “You get what you pay for.” Granted, most small businesses don’t have a PR savvy person on staff and certainly... read more
The Press Release Isn’t Dead; It’s Just Been Reinvented
The press release is dead, but that doesn’t mean that editors and reporters aren’t reliant upon hot story tips from public relations professionals. If anything, more and more media outlets... read more
2012: Who’s Going to Shine with PR? Here’s a Hint…
3Every year has a few companies who shine at PR, and a few others who, well, not so much. I’m willing to predict the shining stars of PR in 2012... read more
Getting the Details Right
“What’s the name of the dog?” When I first started as a newspaper reporter more than two decades ago (has it really been that long?), this was the question cub... read more
Fa Ra Ra Ra Ra: Preventing PR Crises
2“Oh, life is like that. Sometimes, at the height of our revelries, when our joy is at its zenith, when all is most right with the world, the most unthinkable disasters... read more
Do MBAs Need More PR Training?
Thanks to the Public Relations Society of America, students seeking their master’s degree in business administration (MBA) might soon find themselves taking courses on public relations and crisis communications in... read more
The Comeback of Local PR
The idea of “local” has been on my mind a lot lately. Businesses and communities that serve local needs seem to be popping up everywhere. From the recent IPO of... read more
How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle
How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned... read more
Tackling Negative Online Publicity
The online world is abuzz with activity. Unfortunately though, the social world is not necessarily all that rosy as it is made out to be. Yes, I’m talking about that... read more
This Year, Give Yourself the Gift of Good Holiday PR!
The holidays translate to “busy, busy, busy” for virtually everyone, right? Well, not necessarily. As major holidays approach, newsrooms slow down and reporters can find themselves with not enough news... read more
Marking the 100th Anniversary of the PR Profession’s Identity Crisis
3I started my business career as a public relations professional 30 years ago. Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but... read more
How Acting Ridiculous Can Make You a Stronger Public Relations Professional
I don’t regularly seek out ways to intentionally embarrass myself in a public forum. Nevertheless, I find myself four weeks into an improv class, facing the final “big event” this... read more
Create Top 10, 20, 50 Lists for Year-End Publicity
Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year... read more
The Power Of The Press Pays Off
If you’re a business owner or manager, chances are you’re already a subject matter expert. You know your business niche, and if you’re succeeding, you know it well. You’re also... read more
