Public Relations
How PR Can Support SEO
The marriage of PR and SEO has been rumored for years. Through its Panda and Penguin updates over the past 18 months, Google has changed the game to give more... read more
The PR Perspective on Lance Armstrong’s Interview with Oprah (Take One)
By now, everyone and his dry cleaner has weighed in on how Lance “performed” during his first interview with Oprah. Literally. My dry cleaner knows I’m in the communication business... read more
Crisis Management for Tomorrow
The incident is over, but the crisis has just begun Most organizations understand the need to have crisis management plans to cope with immediate issues like fires, machinery failures or... read more
How to Market a Kickstarter Campaign
Many of today’s entrepreneurs are looking to Kickstarter to give them the boost they need to get their product off the ground and to market, but Kickstarter is all or... read more
How to Write a Press Release Effectively
Although press releases are not my favorite form of digital content, they do have their uses. And with over 2,000 press releases distributed per day by the top five wire... read more
Lance Armstrong: THE Public Apology of the Year (So Far)
Issuing a public apology when media expose ill-advised life choices is not only necessary, it’s an absolute must to survive in business, politics – and as Lance Armstrong is finally... read more
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely hear about the folks who created valuable relationships for their... read more
21st Century Public Relations
2Charles Darwin once said that, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” The field of public... read more
Lessons Can Be Learned from 2012’s PR Disasters
The end of the year brings countless recap articles, but none interest, amuse and horrify me quite so much as those describing the worst P.R. blunders of the year. One... read more
Making Good Out of Bad: The Upcoming Oprah Interview with Lance Armstrong
1Americans love their sports. We give our athletes a great deal of respect and reverence in our society. It’s no surprise that the media (and the public) go haywire when... read more
Will “I’m Sorry” Have a Role in the Lance Armstrong Narrative?
The word is out that Lance Armstrong will come clean (no pun intended) in an interview with Oprah to air on Thursday. I can imagine the discussion among Team Armstrong... read more
PR’s 4 Biggest Challenges
2It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural... read more
Fact or Fiction: Native Ads are Just Jargon and PR is Irrelevant
1As you have probably heard, native ads are a big buzz word in online marketing and media these days. If you have heard the term, but don’t really know what... read more
Write A Press Release The Right Way By Avoiding Pitfalls
1In today’s fast-paced world, nothing can prove more beneficial to a company than staying relevant within the public eye. Although there are many online marketing strategies that can help a... read more
10 January Story Ideas For Publicity, Blogging, Videos
Let’s start of the new year on the right foot and fill the hopper with about a dozen story ideas you can pitch to the media and bloggers this month.... read more
