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5 Personal Branding Tools for PR Professionals

5 Personal Branding Tools for PR Professionals
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Teaching An Old Tool New Tricks: Using HARO For PR

Teaching An Old Tool New Tricks: Using HARO For PR

Public Relations

As the saying goes, it’s important find the right tool for the job. Whether it’s a snow shovel during the Polar Vortex or Hubspot for capturing and nurturing your inbound... read more

Does Scandal’s Olivia Pope Represent the PR Industry Well?

Does Scandal’s Olivia Pope Represent the PR Industry Well?

Public Relations

Confession: I’m not a huge Scandal fan. Not yet, at least. In fact, I just started watching the show recently, after I was a bit disappointed by the pilot episode.... read more

A Little Kindness Can Go a Really Long Way

A Little Kindness Can Go a Really Long Way

Public Relations

Internet users have become accustomed to rudeness on the web. Everywhere you go someone has something snarky, callous, or just generally mean to say. The most innocent post about lovely... read more

PR's a Pitch (Brian Steinberg Video)

PR’s a Pitch (Brian Steinberg Video)

Public Relations

In an industry where content rules, getting a brand’s story covered by bloggers and journalists can improve credibility and help to gain awareness.  The first step to a perfect pitch... read more

10 Things PR People Should Do Every Workday

10 Things PR People Should Do Every Workday

Public Relations

In keeping with the spirit of the New Year/new leaf theme for January, we’ve been trying to harness the burst of resolution motivation to establish habits that lead to better efficiency, productivity... read more


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The Role of the CEO in a PR Crisis

The Role of the CEO in a PR Crisis

Public Relations

“I want my life back.” Former BP CEO Tony Hayward’s famous statement during a giant oil spill on the gulf coast has probably already made it into the PR textbooks... read more

Quick Refresh on Untapped Opportunities for PR

Quick Refresh on Untapped Opportunities for PR

Public Relations

To bastardize a famous line, “I have met the enemy, and he is the status quo.” Whether you work for a PR agency or within an organization, the quest for... read more

Did Target’s CEO Get His Open Letter Right?

Did Target’s CEO Get His Open Letter Right?

Public Relations

It seems like every Crisis 101 playbook now includes taking out full page ads in a cross section of national and metro dailies to publish an open letter from the... read more

Where Are The Reporters You’re Targeting Getting Their News?

Where Are The Reporters You’re Targeting Getting Their News?

Public Relations

By now, you hopefully have a targeted media list that contains the names and information of all the reporters you’re building relationships with and trying to get to cover your... read more

How to Use Facebook for Real Estate PR

How to Use Facebook for Real Estate PR

Public Relations

1

According to a recent Mashable infographic, 79% of real estate professionals are now using Facebook. It is no surprise considering that Facebook is a cost-effective way to promote new listings and allows... read more

5 Tips for Pulling Off a Newsjack with Everyday PR Tools

5 Tips for Pulling Off a Newsjack with Everyday PR Tools

Public Relations

Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing... read more

Ed Zitron and the Human Element of PR [Book Review]

Ed Zitron and the Human Element of PR [Book Review]

Public Relations

Ed Zitron is pretty awesome. He swears (a lot), enjoys Louis C.K.and stereotypes anti-social Everquest nerds in a hilarious fashion. None of this is relevant whatsoever, but it certainly makes... read more

Media Coverage is Not a Given

Media Coverage is Not a Given

Public Relations

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant... read more

Transparent Business Drives Great PR

Transparent Business Drives Great PR

Public Relations

My coffee maker was on the fritz and the thermometer read -9 degrees Fahrenheit last Friday morning when I arrived – under caffeinated and frankly pretty grumpy — on the... read more

Why Press Release Outlining is Vital

Why Press Release Outlining is Vital

Public Relations

I’ll admit it: I used to be firmly against outlining. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. Why... read more