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Public Relations, Steampunk Style

Public Relations, Steampunk Style
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3 Tips for Becoming a Digitally Fluent PR Pro

3 Tips for Becoming a Digitally Fluent PR Pro

Public Relations

Digital disruption has become a cliché. The realization that every industry must digitize in some way has sunk in, but now the question is: where do we stop? While some... read more

The 5 Things You Can Do To Get Ahead In Your PR Career

The 5 Things You Can Do To Get Ahead In Your PR Career

Public Relations

Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone... read more

3 PR Lessons From the Direct Response World

3 PR Lessons From the Direct Response World

Public Relations

Direct response marketing and public relations traditionally work in different parts of the marketing funnel. Public relations is supposed to attract new audiences to your brand, while direct response marketing... read more

12 Networking Tips to Improve Media Relations

12 Networking Tips to Improve Media Relations

Public Relations

Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about... read more

Turning A Press Release Into A Viral Video

Turning A Press Release Into A Viral Video

Public Relations

Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with... read more


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From Grass Tops to Grassroots: A Coalition as Part of a PR Strategy

From Grass Tops to Grassroots: A Coalition as Part of a PR Strategy

Public Relations

The whole is greater than the sum of the parts. And often times when it comes to advocacy and affecting change, that whole is the coalition or task force. Joining... read more

Six PR Insights from the Pew Research Center’s State of the Media 2014

Six PR Insights from the Pew Research Center’s State of the Media 2014

Public Relations

The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense... read more

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

Public Relations

As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to... read more

Creating an Integrated PR Plan

Creating an Integrated PR Plan

Public Relations

There’s nothing worse than random marketing, with confused (and confusing) messages being squirted out without any thought to the recipient, your potential customer. The best marketing and PR strategies are... read more

The 8 Most Overused Words in PR and Marketing

The 8 Most Overused Words in PR and Marketing

Public Relations

When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. After all, ultimately you’re hoping your PR press release, pitch,... read more

Do These Things After You’ve Received Media Coverage

Do These Things After You’ve Received Media Coverage

Public Relations

You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive... read more

There’s Nothing Wrong with Admitting You’re Wrong

There’s Nothing Wrong with Admitting You’re Wrong

Public Relations

I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing... read more

5 Personal Branding Tools for PR Professionals

5 Personal Branding Tools for PR Professionals

Public Relations

Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like... read more

Commenting on Journalists’ Stories to Build Relationships

Commenting on Journalists’ Stories to Build Relationships

Public Relations

Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours... read more

Don’t Let Roboquotes Ruin Your Press Releases

Don’t Let Roboquotes Ruin Your Press Releases

Public Relations

When was the last time you read a quote in a press release that really made you say, “Wow, that was really interesting and insightful”? It’s been a while, hasn’t... read more