Public Relations
Delta’s Damaged Luggage Debacle
Lack of training and compassion shows in airline’s weak crisis management When Dave Schneider was asked by Delta to check his baggage, including a $10,000 Gibson ES-335 guitar, he went... read more
Crisis Management in the Microblog Era [White Paper]
Microblogging exploded onto the Chinese Internet scene in 2010. As an important social media and online communications platform, microblogs have come to play a pivotal role not only in brand... read more
5 Press Release Optimization Tips
2For businesses large and small, a press release can serve many functions in addition to generating publicity. It raises brand awareness, generates social media engagement, drives business, and benefits Search... read more
5 Easy Ways to Boost Your Small Business Through PR
When most people think of public relations, they either imagine parties, Samantha Jones and celebrities or they think it’s only for the rich big businesses who can afford hiring a... read more
How PR Can Support SEO
The marriage of PR and SEO has been rumored for years. Through its Panda and Penguin updates over the past 18 months, Google has changed the game to give more... read more
The PR Perspective on Lance Armstrong’s Interview with Oprah (Take One)
By now, everyone and his dry cleaner has weighed in on how Lance “performed” during his first interview with Oprah. Literally. My dry cleaner knows I’m in the communication business... read more
Crisis Management for Tomorrow
The incident is over, but the crisis has just begun Most organizations understand the need to have crisis management plans to cope with immediate issues like fires, machinery failures or... read more
How to Market a Kickstarter Campaign
Many of today’s entrepreneurs are looking to Kickstarter to give them the boost they need to get their product off the ground and to market, but Kickstarter is all or... read more
How to Write a Press Release Effectively
Although press releases are not my favorite form of digital content, they do have their uses. And with over 2,000 press releases distributed per day by the top five wire... read more
Lance Armstrong: THE Public Apology of the Year (So Far)
Issuing a public apology when media expose ill-advised life choices is not only necessary, it’s an absolute must to survive in business, politics – and as Lance Armstrong is finally... read more
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely hear about the folks who created valuable relationships for their... read more
21st Century Public Relations
2Charles Darwin once said that, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” The field of public... read more
Lessons Can Be Learned from 2012’s PR Disasters
The end of the year brings countless recap articles, but none interest, amuse and horrify me quite so much as those describing the worst P.R. blunders of the year. One... read more
Making Good Out of Bad: The Upcoming Oprah Interview with Lance Armstrong
1Americans love their sports. We give our athletes a great deal of respect and reverence in our society. It’s no surprise that the media (and the public) go haywire when... read more
Will “I’m Sorry” Have a Role in the Lance Armstrong Narrative?
The word is out that Lance Armstrong will come clean (no pun intended) in an interview with Oprah to air on Thursday. I can imagine the discussion among Team Armstrong... read more
