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All Public Relations Articles - Page 7
23 Outstanding Social PR Guides

23 Outstanding Social PR Guides

Public Relations

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have... read more

Forbes Gets Acquired & Here's What That Means for PR Strategies

Forbes Gets Acquired & Here’s What That Means for PR Strategies

Public Relations

Late last week, Forbes made headlines when it announced that it was being acquired by Hong Kong-based Integrated Whale Media Investments after nearly a year on the market. Although it... read more

Modern Press Release Problems Only Found in the Digital Age

Modern Press Release Problems Only Found in the Digital Age

Public Relations

Press releases have always been a tough sell. Several rounds of “gatekeepers” will read your press release and any one of them has the chance to stuff your release in... read more

What’s a UTM Tag and What’s it Doing in my PR?

What’s a UTM Tag and What’s it Doing in my PR?

Public Relations

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of... read more

Using Social Media to Turn a PR Disaster Into a PR Win

Using Social Media to Turn a PR Disaster Into a PR Win

Public Relations

Although it can take a significant amount of time and effort to establish a brand, social media has made the process much easier. This medium gives business owners and departments... read more

Why Being a Guest on a Podcast is a Huge Deal

Why Being a Guest on a Podcast is a Huge Deal

Public Relations

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Do you listen to podcasts on the way to the office, on the train, while exercising, or any other place? It’s quickly became the thing to do when you have... read more

Why Use a Reputation Management Firm?

Why Use a Reputation Management Firm?

Public Relations

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The internet is so easy to use that many people assume managing bad press online is equally simple. However, making your internet presence work for you is a highly technical... read more

Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations

Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use... read more

Is Forcing Your Campaign to Act a Certain Way Harmful?

Is Forcing Your Campaign to Act a Certain Way Harmful?

Public Relations

You’ve got big plans for your PR campaign. You know exactly where it’s going to go, at what times, and how fast it should grow. You even know what kind... read more

Public Relations, Steampunk Style

Public Relations, Steampunk Style

Public Relations

My son turns eighteen tomorrow and I’m not sure if I’m more horrified or thrilled. Equal parts of each, I guess. My empty nest is looming like a tsunami but... read more

How to React When Good Intentions Backfire Online

How to React When Good Intentions Backfire Online

Public Relations

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway,... read more

Thinking of Ditching Your PR Speaking Program? Think Again.

Thinking of Ditching Your PR Speaking Program? Think Again.

Public Relations

With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What is it that they hope to achieve from the thousands... read more

Historical Press Releases That Should Have Happened

Historical Press Releases That Should Have Happened

Public Relations

Have you ever looked back at a time in your company’s history and realized a press release would’ve fixed a lot of stuff? Maybe you went through a tough period... read more

Social Media in PR

Social Media in PR

Public Relations

We discussed why using social media for PR is incredibly effective in spearheading your awareness campaign but how can it assist traditional means of PR endeavours? Brand recognition. Remember the... read more

The Press Isn't Picking Up Your Company's Story?

The Press Isn’t Picking Up Your Company’s Story?

Public Relations

Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business... read more