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23 Outstanding Social PR Guides

23 Outstanding Social PR Guides
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Easily Turn Your Brand’s Good Name Into Bad

Easily Turn Your Brand’s Good Name Into Bad

Public Relations

Think that just because your company has had a great reputation for years, if not decades, means it can’t get a poor or even bad reputation quickly (as in virtually... read more

Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort?

Public Relations

I attended the Communicator’s Conference in Portland last week where keynote speaker Jim Olson shared Starbucks’ commitment to storytelling in its communications. When asked how Starbucks measures the impact of... read more

3 Things You Probably Don’t Know About the History of PR and Marketing

3 Things You Probably Don’t Know About the History of PR and Marketing

Public Relations

For some new kids on the block, it’s hard to envision what public relations and marketing were before the coming of digital and social media. When we discuss this around... read more

What Business is Public Relations In?

What Business is Public Relations In?

Public Relations

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Paul Holmes asked the very challenging, provocative question of PR agencies across the world: what business are we in? In his post, he offered perspectives on media, trust, awareness, advocacy,... read more

Why Your First Paragraph In A Press Release Is Crucial To Success

Why Your First Paragraph In A Press Release Is Crucial To Success

Public Relations

There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into... read more


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When You Need to Take a PR “Sick Day”

When You Need to Take a PR “Sick Day”

Public Relations

I don’t get sick a lot, but when I do, it hits me like a ton of bricks. I’m laid up for a few days hacking my brains out and... read more

Big Ideas for Small Press Releases

Big Ideas for Small Press Releases

Public Relations

Writing a press release as a small company can be even more strenuous then if you work at a huge corporation. You know your little story out of your independent... read more

Do You Hate Your News Release Workflow as Much as I Do?

Do You Hate Your News Release Workflow as Much as I Do?

Public Relations

Are you spending too much time getting out even the simplest news release? Are you wasting your time waiting for input or feedback, taking into account everyone’s remarks, making sure the... read more

PR in the Digital Age: Welcome to Influencer Marketing

PR in the Digital Age: Welcome to Influencer Marketing

Public Relations

We all recognize that we live in a world where people consume and share information in a very different way than they did just 10 years ago. There is no... read more

Twitter Chats Every PR Pro Should Participate In

Twitter Chats Every PR Pro Should Participate In

Public Relations

Twitter is much more than a place to read what your friends had for lunch or the latest celebrity gossip. It also isn’t just a place to talk with your... read more

MI5 and PR For Small Companies

MI5 and PR For Small Companies

Public Relations

A long time ago in a place not far distant from central London, I was being lectured about the nature of treason.  What, I was asked, did the traitor see... read more

Does Beginner’s Luck Exist in Public Relations?

Does Beginner’s Luck Exist in Public Relations?

Public Relations

I still remember the first time I played solitaire. No, not on a computer. Computer solitaire didn’t exist yet (yes, I know that dates me). My grandmother was tired of... read more

Navigating Negative Publicity in Your Campaigns

Navigating Negative Publicity in Your Campaigns

Public Relations

If you’ve been keeping up with our blog posts, we recently talked about the consequences of social media carelessness; when momentary mental lapses can seriously damage a company’s brand image.... read more

Google: How Earned Media Impacts Search & New KPIs for PR

Google: How Earned Media Impacts Search & New KPIs for PR

Public Relations

Earned media and implied links, visualized by Brawn Media. In a patent for search engine ranking methods that was granted on March 25, Google codified the role earned media plays... read more

May the Force of Media Coverage be with You

May the Force of Media Coverage be with You

Public Relations

Timing is everything. Over the past 30 days, the search term “Star Wars” has been mentioned more than 10,000 times across U.S. television and radio. Analyzing this coverage, there are... read more