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All Public Relations Articles - Page 7
When's the Best Time? B2B PR Strategies Down to the Minute

When’s the Best Time? B2B PR Strategies Down to the Minute

Public Relations

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So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For... read more

Why Reaching Out To Mega-Influencers Isn’t The Best Place To Start

Why Reaching Out To Mega-Influencers Isn’t The Best Place To Start

Public Relations

We all know that one of the best ways to spread your message across social media is to build relationships with influencers and turn them into brand ambassadors. When you... read more

Don’t Sweat the Small Stuff When Measuring Value in PR and Marketing Efforts

Don’t Sweat the Small Stuff When Measuring Value in PR and Marketing Efforts

Public Relations

One of the benefits of working in a consulting agency rests in our team’s ability to provide an outside perspective for our clients. In fact, from their point of view,... read more

A Holiday for Most, Not for Public Relations

A Holiday for Most, Not for Public Relations

Public Relations

The Fourth of July is typically a relaxing holiday, with a lull in business activity as people go on vacation and summer finally begins. However, there’s an elite corps of... read more

What Does the Customer Say? Reputation Management in the Age of Social Media

What Does the Customer Say? Reputation Management in the Age of Social Media

Public Relations

When it comes to your company’s or your brand’s reputation, just one false move on a social media site, or just one bad review by a customer on a review... read more

Walmart Takes On The New York Times With Creative PR Tactic

Walmart Takes On The New York Times With Creative PR Tactic

Public Relations

Opinion pages. In some cases, they’re a fantastic tool in the PR toolbox. In other cases, they can be a PITA as columnists and community leaders skewer brands who are... read more

leaderatwhiteboard

The Changing Face of Public Relations

Public Relations

Of the broad array of business communications that go on every day, it is ironic that people think they best understand media relations. It’s easy, right? People write some press... read more

5 PR Tips for International Companies Launching in the U.S.

5 PR Tips for International Companies Launching in the U.S.

Public Relations

It’s becoming harder and harder for businesses to stand out in the American market. In 2013, 476,000 new businesses launched in the U.S. each month. That’s not even counting already-established... read more

How Twitter’s New Website Remarketing Can Boost Your PR ROI

How Twitter’s New Website Remarketing Can Boost Your PR ROI

Public Relations

Everyone’s always being asked to demonstrate ROI, to improve ROI, to deliver more revenue at lower cost for any marketing method at all, but most especially those methods at the... read more

Media Appetite Growing for Subject Matter Experts

Media Appetite Growing for Subject Matter Experts

Public Relations

A tried and true PR strategy for brands to gain earned media coverage involves the use of expert spokespeople, who can offer timely information in an entertaining manner without being overly... read more

Brilliant Newsjacking or Tacky PR Stunt: What’s the Difference?

Brilliant Newsjacking or Tacky PR Stunt: What’s the Difference?

Public Relations

If you’re a fan of horse racing, you likely know that nasal strips figured prominently in this year’s Triple Crown. If not, then let me assure you that you just... read more

6 Reasons Your Press Release is Being Ignored

6 Reasons Your Press Release is Being Ignored

Public Relations

PR coverage for your brand is a very effective means of gaining broad reach in media where advertising costs are prohibitively high. Crucially, people tend to trust what is independently... read more

Can National Press Releases Still Feel Local?

Can National Press Releases Still Feel Local?

Public Relations

PR pros know how important the “neighborly” feel of a local press release can be. If a small company successfully pulls it off, the local community feels tied to them... read more

How to Properly Research a Reporter before You Pitch Them

How to Properly Research a Reporter before You Pitch Them

Public Relations

I’ve always believed that the better you know a reporter, the more effectively you can pitch them. When you truly understand a reporter’s interests, his or her audience, how he... read more

Coke is Killing the Press Release. Should You do the Same?

Coke is Killing the Press Release. Should You do the Same?

Public Relations

For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it... read more