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Differences Between Writing a Press Release and a Blog

Differences Between Writing a Press Release and a Blog
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Why Social Media Marketing Represents the New Face of PR

Why Social Media Marketing Represents the New Face of PR

Public Relations

Google’s approach towards updating its algorithms has become increasingly aggressive in recent times, as the brand have introduced a higher volume of radical changes that target spam-laden websites and farmed... read more

5 Tips for Conducting Media Interviews... on Camera!

5 Tips for Conducting Media Interviews… on Camera!

Public Relations

Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey... read more

Why Hiring the Least Expensive PR Agency is Usually a Bad Idea

Why Hiring the Least Expensive PR Agency is Usually a Bad Idea

Public Relations

When hiring a PR agency, there are lots of different factors that need to be considered. You need to find an agency with a positive track record of generating meaningful... read more

8 PR Awards You’ll Never See: ‘The Spewer of Superlatives Prize Goes To...’

8 PR Awards You’ll Never See: ‘The Spewer of Superlatives Prize Goes To…’

Public Relations

(Photo by Gage Skidmore via Creative Commons) No matter how much we like to pretend we’re attending the Oscars when squeezing into our gowns and tuxes to attend a PR... read more

How the PR Team Can Make Revenue Gravy

How the PR Team Can Make Revenue Gravy

Public Relations

“Click” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. What’s PR revenue gravy? Here’s my perspective. First,... read more

Why You Need to Start Caring about Local TV

Why You Need to Start Caring about Local TV

Public Relations

I’ve seen it time and time again. Business people want to jump headfirst into the PR game with high hopes of national media coverage. They hire a PR team and... read more

Brand reputation management

3 Ways to Maintain a High-Flying Online Reputation

Public Relations

What do you do when your business gets a bad reputation online? A bad rep can come from any number of things: an irate customer, a negative review on a... read more

Role of PR in Building and Executing a Content Blueprint

Role of PR in Building and Executing a Content Blueprint

Public Relations

Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The... read more

Public Relations a Bright Spot in Entry-Level Job Market

Public Relations a Bright Spot in Entry-Level Job Market

Public Relations

Now that the school season is officially under way, many college students (and their parents) are wondering about the kind of jobs that will be available for new graduates in... read more

How PR Works Inside Your Brain

How PR Works Inside Your Brain

Public Relations

How does PR work? We know the processes by which we do effective public relations work, such as outreach, pitching stories, and managing relationships with influential media, but have you... read more

Coming Up with an Amazing Press Release Headline

Coming Up with an Amazing Press Release Headline

Public Relations

Think your press release isn’t getting noticed because reporters and editors just don’t care about the story? You may be right – but you also might be mistaken. Your poor... read more

Social Media PR

Social Media PR

Public Relations

What is social media PR? Social media PR is a the term used to describe social media-lead PR campaigns or activity. There has been a marked increase in searches for... read more

Don’t Ask Reporters for Interview Questions Ahead of Time

Don’t Ask Reporters for Interview Questions Ahead of Time

Public Relations

So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big... read more

Morning Press Release Distribution Just Makes Sense

Morning Press Release Distribution Just Makes Sense

Public Relations

I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more... read more

How Brazil Didn’t Weather the World Cup Public Relations Storm

How Brazil Didn’t Weather the World Cup Public Relations Storm

Public Relations

A few days before World Cup 2014 began in Brazil, Huffington Post UK posted a slideshow of images and Bloomberg published an article cautioning that the country may not be... read more