Public Relations
Pros and Cons of TV and Radio Publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.... read more
Surefire Tips to Breathe New Life to Your PR Campaigns in 2013
1Public relations, along with social media marketing and SEO content writing, has emerged as one of the most potent marketing tactics. PR has been around for quite a long time,... read more
Cha Ching! Are PR Professionals Natural Born Sellers?
1As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace new ideas and behaviors. So, I was intrigued by Daniel... read more
How to Handle Rejection From Journalists When Doing PR
When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a... read more
Crisis Communications in the Social Age
Over the holidays, I had the pleasure of visiting with a former professor who was instrumental in my career development, Terry Hemeyer. He introduced me to the world of crisis... read more
6 Steps for Finding the Best PR Firm for You & Your Business
Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be... read more
Popeye’s Favorite Needs Crisis Management After CDC Report
News outlets pile on leafy greens following findings from the CDC If we were spinach farmers, we’d be calling a crisis management firm today. In an example of how the... read more
Applebee’s Taking Heat on Social Media for Firing Waitress
5Yet another company that believes they’re operating in 1974. You can read the full back story here, but briefly: A couple days ago, an Applebee’s waitress posted an image of... read more
Lipstick, Lip Service, or Lips Sealed – American Responds Again
If you’ve been following my blog the last week or so, you’ll know that I wrote a post about the American Airlines rebrand last week and followed it up with... read more
Lessons from the World’s Most Famous Press Release
It was written 235 years ago. Between 200-300 copies were printed for towns up and down the east coast, and a few made their way to Europe. Contrary to popular... read more
Tips That Stuffy Brands Can Take From Mr. Obama’s Personable PR Image
2Most folks in positions of power take themselves very seriously. Politicians, public servants and CEOs rarely betray their somber façade of utter professionalism in order to avoid perceived critical judgment... read more
Pros and Cons of Free Publicity in Newspapers, Magazines
2This is the first in a three-part series on the advantages and disadvantages or print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.... read more
Press Release Tips
Press releases were used and abused by many as an SEO tactic and then some of the hype wore off. Because people aren’t talking them up as much, many site... read more
Boeing Not Flying Solo in Dreamliner Crisis
Airlines conducting crisis management on the ground as well There has been much ado about Boeing’s crisis situation following the grounding of its 787 Dreamliners, but what about early adopters... read more
LEGO, Bodyform and Death Stars – PR Done Right
Source: Popculture Geek You know the old saying that all press is good press? Well, while it may be true for movie stars, it certainly isn’t true when it comes... read more
