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All Public Relations Articles - Page 7
PR is Marketing, Marketing is PR

PR is Marketing, Marketing is PR

Public Relations

As digital PR becomes more defined, the growing link between its practices and those of marketing becomes more pronounced. In the past, PR and marketing have been separated by a... read more

How to: Manage Up in Your PR job

How to: Manage Up in Your PR job

Public Relations

I’ve been out of the corporate/agency lifestyle now for four-plus years. Technically, I work for myself. I am my own boss. But, I still have to manage up. Every day... read more

Tips for Constructing the Perfect Media Outreach List

Tips for Constructing the Perfect Media Outreach List

Public Relations

With all the digital noise — Twitter, Facebook, Google+, niche-specific online communities and many more — it can be difficult for a digital PR professional doing outreach for a client... read more

4 Secrets To Attracting Media Coverage You Probably Haven’t Tried Yet

4 Secrets To Attracting Media Coverage You Probably Haven’t Tried Yet

Public Relations

We all know that distribution and media placement has a huge impact on how a consumer perceives a piece of content. However, as PR professionals, we often forget to consider... read more

Eight Tips for Creating a Strategic PR Plan

Eight Tips for Creating a Strategic PR Plan

Public Relations

Marketers know that a strategic PR plan can play a key role in overall marketing, but the PR approach too often appears as a few bullets in a presentation deck:... read more


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Open Salaries: Good Idea for PR Firms?

Open Salaries: Good Idea for PR Firms?

Public Relations

Last December, Buffer (I’m a big fan) caused quite a stir with this post where it talked about it’s culture of transparency and it’s decision to post ALL employee salaries... read more

4 Ways to Rock Public Relations with Social Media

4 Ways to Rock Public Relations with Social Media

Public Relations

In the span of just a few years, the industrialized world has stepped into an era where social media is an indispensable tool for a brand. A company without Twitter,... read more

Super Bowl field

What One Super Bowl Controversy Can Teach You About Reputation Management

Public Relations

About 2 weeks ago, a player from the Seattle Seahawks made a pretty spectacular play in a game against San Francisco. For a moment, he was probably one of the... read more

5 Reasons the Lines Are Blurring Between PR and SEO

5 Reasons the Lines Are Blurring Between PR and SEO

Public Relations

The PR industry has already successfully expanded its brief from media relations to social media. Now, having decisively won the battle for ownership of the social media strategies of some... read more

How to Use Reddit for PR

How to Use Reddit for PR

Public Relations

Reddit—it’s uncharted territory for most businesses. And who could blame them? The site is full of people just looking to rain on someone’s parade. The “Redditors” (as they like to... read more

A Few Important Things You Need to Know About Following Up with Reporters

A Few Important Things You Need to Know About Following Up with Reporters

Public Relations

I still remember when I turned 16 and it was time to get a job. I was more than happy to turn in a few applications and sit back and... read more

How to Craft a Magnetic PR Pitch

How to Craft a Magnetic PR Pitch

Public Relations

So your one-size-fits-all PR pitch doesn’t fit after all? It’s time to dust off the ole workout sweats and exercise your media outreach. The Why The What, The Who, The... read more

Keep Reporters Interested: Admit, “I don’t know.”

Keep Reporters Interested: Admit, “I don’t know.”

Public Relations

A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report hasn’t been published, or it’s on legislation that people and companies... read more

7 Ways Your PR Strategy Can Awe New Clients And 3 To Lose Them

7 Ways Your PR Strategy Can Awe New Clients And 3 To Lose Them

Public Relations

People who make decisions, they are hard to wow. Nothing like a ‘well-designed’ PR strategy will bring audience compulsive and impress new clients. What is your idea about never been... read more

The Evolution of Public Relations: Infographic

The Evolution of Public Relations: Infographic

Public Relations

The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored... read more