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5 PR Lessons We Can Learn From Celebrities

5 PR Lessons We Can Learn From Celebrities
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Morning Press Release Distribution Just Makes Sense

Morning Press Release Distribution Just Makes Sense

Public Relations

I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more... read more

How Brazil Didn’t Weather the World Cup Public Relations Storm

How Brazil Didn’t Weather the World Cup Public Relations Storm

Public Relations

A few days before World Cup 2014 began in Brazil, Huffington Post UK posted a slideshow of images and Bloomberg published an article cautioning that the country may not be... read more

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

Public Relations

I remember those days in the Big Apple pitching heaps of reporters during the mid to late 90s. It was often a tense moment on the phone because once the... read more

Can an Inbound Marketing Agency Handle a PR Project?

Can an Inbound Marketing Agency Handle a PR Project?

Public Relations

In a nutshell, PR agencies are responsible for building, protecting, and boosting a company’s reputation in the media. Known for using traditional marketing compared to inbound marketing methods, this may... read more

Why a Solid PR Message Starts with “Why” and “How” – Not “What”

Why a Solid PR Message Starts with “Why” and “How” – Not “What”

Public Relations

In PR, we talk a lot about messaging. It is woven into press releases, blog posts, website collateral and whitepapers. We share it with press and we use it to... read more

The Biggest Challenges To Getting Your Email Pitches Opened

The Biggest Challenges To Getting Your Email Pitches Opened

Public Relations

You want to turn your press releases into great news articles on sites that will get you plenty of attention. We know that crafting a great press release is the... read more

The Best Ways to Visually Share Your News

The Best Ways to Visually Share Your News

Public Relations

To say I’m a big press release guy, or a fan of press releases, well that would be a pretty big understatement. I believe when used correctly, they’ll do the... read more

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Public Relations

It seems that Google is doing more than just keeping us on our toes these days. Many of the changes they are making to the algorithm are making it seemingly... read more

Does Your PR Team Live on an Island?

Does Your PR Team Live on an Island?

Public Relations

One of the most important things you can do is get hooked up with the right PR team. The right fit will get you and your product or service in... read more

How Your Press Release Service Could Be Killing Your Brand

How Your Press Release Service Could Be Killing Your Brand

Public Relations

It sounds crazy – a press release service killing your brand. But make no mistake, it’s absolutely possible. Hire the wrong company to handle the writing and distribution of your... read more

Your First 365 Days in PR, Part 3 of 6: Do

Your First 365 Days in PR, Part 3 of 6: Do

Public Relations

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the... read more

Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

Public Relations

Communication…it’s paramount to any working relationship. Whether we’re talking about a husband and wife, or employee and employer, if there isn’t good communication you can count on there being a... read more

Does Your Press Release Distribution Service Hit You with Hidden Fees?

Does Your Press Release Distribution Service Hit You with Hidden Fees?

Public Relations

Okay, so you’ve written a newsworthy press release, and you’re ready to get it out to the media so they can cover your story and spread the word. Now, it’s... read more

Know Your Message before Talking to the Media

Know Your Message before Talking to the Media

Public Relations

Your PR team works hard to earn media opportunities for your brand. When those precious opportunities do present themselves, it’s imperative that you’re ready to capitalize on them. You have... read more

The Kick-Butt Index: PR Measurement in the Digital Age

The Kick-Butt Index: PR Measurement in the Digital Age

Public Relations

In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper,... read more