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All Public Relations Articles - Page 6
Does Beginner’s Luck Exist in Public Relations?

Does Beginner’s Luck Exist in Public Relations?

Public Relations

I still remember the first time I played solitaire. No, not on a computer. Computer solitaire didn’t exist yet (yes, I know that dates me). My grandmother was tired of... read more

Navigating Negative Publicity in Your Campaigns

Navigating Negative Publicity in Your Campaigns

Public Relations

If you’ve been keeping up with our blog posts, we recently talked about the consequences of social media carelessness; when momentary mental lapses can seriously damage a company’s brand image.... read more

Google: How Earned Media Impacts Search & New KPIs for PR

Google: How Earned Media Impacts Search & New KPIs for PR

Public Relations

Earned media and implied links, visualized by Brawn Media. In a patent for search engine ranking methods that was granted on March 25, Google codified the role earned media plays... read more

May the Force of Media Coverage be with You

May the Force of Media Coverage be with You

Public Relations

Timing is everything. Over the past 30 days, the search term “Star Wars” has been mentioned more than 10,000 times across U.S. television and radio. Analyzing this coverage, there are... read more

Taking a Stand For Ethics & Accountability in PR

Taking a Stand For Ethics & Accountability in PR

Public Relations

It’s hard to be in public relations. Constant learning, demanding clients and massive stress take a heavy toll on many of us. Sometimes, just to frost the cupcake, ethical issues... read more


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Why the Campaign You Want Most to Work Probably Won’t

Why the Campaign You Want Most to Work Probably Won’t

Public Relations

Nobody goes into a PR campaign expecting it to fail. You want every one of your ideas to take off so your business can continue to grow. On the other... read more

Tips for Surviving the Summer Events Season

Tips for Surviving the Summer Events Season

Public Relations

For most, summertime means getting out of work early on Fridays, a decrease in workload and trips to the beach. For the Consumer team at SHIFT, summertime means event season.... read more

Playing Your Hand: Handling a PR Crisis

Playing Your Hand: Handling a PR Crisis

Public Relations

  Those that have worked in the public relations biz for long enough are all too familiar with the feeling. The sudden drop in your gut and the rush of... read more

Google Validates That PR is SEO in Patent Filing

Google Validates That PR is SEO in Patent Filing

Public Relations

There are fewer exciting things to read than an official patent filing with the USPTO, except perhaps other government paperwork and possibly a phone book (if you’re old enough to... read more

PR is Alive & Well In the Information Age

PR is Alive & Well In the Information Age

Public Relations

Is PR dead? According to a post on Marketing Profs today titled How the Information Age Killed Public Relations… and What You Can Do About It, “…Edward Bernays’s flavor of... read more

How the Importance of the Flack-Hack Relationship Has Shifted – Or Not?

How the Importance of the Flack-Hack Relationship Has Shifted – Or Not?

Public Relations

Through the years, the relationship between PR pros and the media has had some significant changes. Gone are the days of the “three martini lunch” to sell a story idea.... read more

3 Tips for Becoming a Digitally Fluent PR Pro

3 Tips for Becoming a Digitally Fluent PR Pro

Public Relations

Digital disruption has become a cliché. The realization that every industry must digitize in some way has sunk in, but now the question is: where do we stop? While some... read more

The 5 Things You Can Do To Get Ahead In Your PR Career

The 5 Things You Can Do To Get Ahead In Your PR Career

Public Relations

Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone... read more

3 PR Lessons From the Direct Response World

3 PR Lessons From the Direct Response World

Public Relations

Direct response marketing and public relations traditionally work in different parts of the marketing funnel. Public relations is supposed to attract new audiences to your brand, while direct response marketing... read more

12 Networking Tips to Improve Media Relations

12 Networking Tips to Improve Media Relations

Public Relations

Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about... read more