Public Relations
Little Known PR Secrets From The Queen Of Twitter, Laura Fitton
I caught up with Laura Fitton at the Inbound conference in Boston. Below we learn the little known PR secrets that Laura uses to get loads of press mentions, blog... read more
10 Tips for PR Pros Seeking GigaOM Placements
At a recent Lunch & Learn session, guest speakers from GigaOM – one of the most credible and insightful voices at the intersection of business and technology – shared with attendees... read more
How to Use Google Analytics for PR
2I recently attended a Google Analytics training class, in San Francisco, put on by Cardinal Path. And now I’m here to share with the world how Google Analytics can benefit and... read more
Supermarkets Set the Standard in Horsemeat Crisis Communication
It’s easy to be critical of organisations’ attempts at crisis communication when you’re observing from the outside. So I’m pleased to be able to give two supermarkets a pat on... read more
Persuading the PR Team: “But We Deal With Crises Every Day!”
“But we deal with crises every day!” If I had a pound for every time I heard this phrase… It usually follows my suggestion that an in-house PR team would... read more
Practice for Crisis Preparedness
Perfect crisis management takes practice, practice, practice Practice makes perfect. We’ve heard it from parents, teachers and coaches all of our lives, so why do so many organizations neglect the... read more
Knowing When to Call it Quits: What’s Your Strategic Communications Plan?
In a society where we are taught never to give up, it is striking that the spiritual leader of 1.2 billion Roman Catholics, Pope Benedict XVI, has decided to call... read more
What Makes Journalists Cranky About PR Pitches
Having trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they... read more
NY Times Hacking: What it Means to You
Are you prepared for a cyber attack? On Thursday morning the New York Times announced that, over the past four months, Chinese hackers have been perpetrating a campaign of attacks... read more
Pros and Cons of Generating Online Publicity
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and... read more
Pros and Cons of TV and Radio Publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.... read more
Surefire Tips to Breathe New Life to Your PR Campaigns in 2013
1Public relations, along with social media marketing and SEO content writing, has emerged as one of the most potent marketing tactics. PR has been around for quite a long time,... read more
Cha Ching! Are PR Professionals Natural Born Sellers?
1As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace new ideas and behaviors. So, I was intrigued by Daniel... read more
How to Handle Rejection From Journalists When Doing PR
When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a... read more
Crisis Communications in the Social Age
Over the holidays, I had the pleasure of visiting with a former professor who was instrumental in my career development, Terry Hemeyer. He introduced me to the world of crisis... read more
