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Public Relations, Steampunk Style

Public Relations, Steampunk Style
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Disruptors and the End of Digital: The Future of PR

Disruptors and the End of Digital: The Future of PR

Public Relations

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where... read more

Why PR Must Evolve to Digital-First

Why PR Must Evolve to Digital-First

Public Relations

Being constrained by time is a problem from which a lot of businesses suffer. Not time in the sense of not enough of it, but time as in the way... read more

5 Most Epic PR Nightmares To Avoid

5 Most Epic PR Nightmares To Avoid

Public Relations

What is a public relations professional’s job?  Public relations is all about perception.  If you are a PR professional, you can’t control what happens.  When events occur, you know that... read more

9 Media Interview Tips for Start-Ups

9 Media Interview Tips for Start-Ups

Public Relations

Start-ups have a lot going on.  Not only do they have very few resources doing development, looking for beta customers, seeking funding, but they are also trying to do marketing... read more

How to find insights into your PR metrics

How to find insights into your PR metrics

Public Relations

Interpreting metrics and deriving insight from them is one of the most difficult jobs of any PR professional. Very often, we find ourselves in the position of having tons of... read more


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New Survey Reinforces Value of Hiring Media Relations Savvy PR Firms

New Survey Reinforces Value of Hiring Media Relations Savvy PR Firms

Public Relations

Last week, I saw a fascinating LinkedIn post from former USA Today journalist Scott Martin, who recently made the transition to heading up content and media strategy for an agency.... read more

Trans-Media Storytelling: Make Sure Your Audience Hears You

Trans-Media Storytelling: Make Sure Your Audience Hears You

Public Relations

Remember in school when teachers said there were three types of learning styles? You probably took a test or quiz to figure out if you were primarily a visual, auditory... read more

Easily Turn Your Brand’s Good Name Into Bad

Easily Turn Your Brand’s Good Name Into Bad

Public Relations

Think that just because your company has had a great reputation for years, if not decades, means it can’t get a poor or even bad reputation quickly (as in virtually... read more

Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort?

Public Relations

I attended the Communicator’s Conference in Portland last week where keynote speaker Jim Olson shared Starbucks’ commitment to storytelling in its communications. When asked how Starbucks measures the impact of... read more

3 Things You Probably Don’t Know About the History of PR and Marketing

3 Things You Probably Don’t Know About the History of PR and Marketing

Public Relations

For some new kids on the block, it’s hard to envision what public relations and marketing were before the coming of digital and social media. When we discuss this around... read more

What Business is Public Relations In?

What Business is Public Relations In?

Public Relations

1

Paul Holmes asked the very challenging, provocative question of PR agencies across the world: what business are we in? In his post, he offered perspectives on media, trust, awareness, advocacy,... read more

Why Your First Paragraph In A Press Release Is Crucial To Success

Why Your First Paragraph In A Press Release Is Crucial To Success

Public Relations

There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into... read more

When You Need to Take a PR “Sick Day”

When You Need to Take a PR “Sick Day”

Public Relations

I don’t get sick a lot, but when I do, it hits me like a ton of bricks. I’m laid up for a few days hacking my brains out and... read more

Big Ideas for Small Press Releases

Big Ideas for Small Press Releases

Public Relations

Writing a press release as a small company can be even more strenuous then if you work at a huge corporation. You know your little story out of your independent... read more

Do You Hate Your News Release Workflow as Much as I Do?

Do You Hate Your News Release Workflow as Much as I Do?

Public Relations

Are you spending too much time getting out even the simplest news release? Are you wasting your time waiting for input or feedback, taking into account everyone’s remarks, making sure the... read more