Free Webcast: Blogging in the Age of Modern Marketers – Learn More ›

Public Relations

Social Sharing Buttons:  
All Public Relations Articles - Page 5
Want To Gain Mass Media Attention? Try These 50 Surprising Tips

Want To Gain Mass Media Attention? Try These 50 Surprising Tips

Public Relations

Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts? Ranking on the web helps grow awareness and attracts eventual sales. Great... read more

Are Your Email Pitches Getting Flagged as SPAM?

Are Your Email Pitches Getting Flagged as SPAM?

Public Relations

Email can be a great avenue for delivering pitches and getting coverage for your news and events. However, it has to be done correctly. Failing to do things right could... read more

The Problem With Online Press Releases No One Talks About: Because It's a Big Money Maker

The Problem With Online Press Releases No One Talks About: Because It’s a Big Money Maker

Public Relations

Why do over 88 percent fail to achieve their objectives? 1) garnering media attention to reporters can write stories about a product or organization or 2) generating leads from prospective... read more

Need to Step Up Your Event PR Game? Get a Photographer.

Need to Step Up Your Event PR Game? Get a Photographer.

Public Relations

Having studied photography in college, I was thrilled to incorporate a favorite “hobby” into my position here at March. I realized just how valuable a skillset it is for me... read more

Reporter Gets it Wrong? What’s a Public Relations Pro to do?

Reporter Gets it Wrong? What’s a Public Relations Pro to do?

Public Relations

Neither journalism nor media relations are exact sciences. Both have a lot of room for human error, and errors do happen. Despite the best efforts of reporters and their sources,... read more

The Long Click – An Important Measure for Communicators

The Long Click – An Important Measure for Communicators

Public Relations

An indicator of content quality, the “long click” reveals whether or not audiences are truly engaging with your content. Digital communications are incredibly measurable. Marketers know which websites refer the... read more

Is it OK to Tell a Client Their Product Isn't Interesting?

Is it OK to Tell a Client Their Product Isn’t Interesting?

Public Relations

In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working... read more

7 Ways PR Pros in Their 20s Can Ensure They Retire by Age 55

7 Ways PR Pros in Their 20s Can Ensure They Retire by Age 55

Public Relations

OK, I know the title is a bit extreme, but I had to get your attention given this is a PR/marketing blogger talking about finances :) First, I want to... read more

Rock The Pitch: Will You Keep Me In Mind For Next Time?

Rock The Pitch: Will You Keep Me In Mind For Next Time?

Public Relations

An EPIC tweet was sent by a deputy tech editor at the New York Times yesterday afternoon… shared by the delightful Maura Lafferty (follow her at @mlaffs). Dear PR Industry... read more

BuzzFeed Reminds PR Pros Plagiarism Still Alive and Well

BuzzFeed Reminds PR Pros Plagiarism Still Alive and Well

Public Relations

Just as the New York Time’s Jayson Blair episode begins to fade from memory, this week we’re reminded that plagiarism is still very much alive and well. BuzzFeed writer and... read more

Must-Have Tools to Monitor Your Business’ Online Reputation

Must-Have Tools to Monitor Your Business’ Online Reputation

Public Relations

1

As a savvy business owner, you’ve invested in creating a business presence, or brand, that is conducive to customer loyalty. You took great pains in determining your business values, slogan,... read more

Press Releases During PR Disasters

Press Releases During PR Disasters

Public Relations

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said... read more

4 Ways to Go Beyond the Press Release in a Post-Panda World

4 Ways to Go Beyond the Press Release in a Post-Panda World

Public Relations

It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver... read more

Why PR Works So Well Online

Why PR Works So Well Online

Public Relations

The field of public relations existed well before the World Wide Web came into being, and was even around before the Internet appeared. However, it’s pretty safe to say that... read more

The Reasons Why Your Press Release Is Being Ignored

The Reasons Why Your Press Release Is Being Ignored

Public Relations

Press releases can be a love hate relationship. Due to the resources and knowledge required to create a successful newsworthy filled 1 pager, not all of us have the time... read more