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Public Relations, Steampunk Style

Public Relations, Steampunk Style
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5 Ways to Leverage a Media Placement

5 Ways to Leverage a Media Placement

Public Relations

Your business was just featured in the media – awesome! Great PR can help spread the word about your company, boost credibility and ultimately bring more business through your doors.... read more

Google’s Diversity Announcement Reflects Cutting-edge Communications

Google’s Diversity Announcement Reflects Cutting-edge Communications

Public Relations

There is so much “baloney” – pick your noun – in corporate communications that honest talk can serve as a brand-building exercise. That’s what we saw from Google last week... read more

Offline PR Moves To Get Your Social Media Campaign Going

Offline PR Moves To Get Your Social Media Campaign Going

Public Relations

Attracting attention to your social media campaign online is fairly simple. Often, your audience congregates on one social website or another. If you have a niche product you can look... read more

Integration and Data Are Driving the Future of PR

Integration and Data Are Driving the Future of PR

Public Relations

The future of the communications industry is shifting, and it rests on integration. We hear a great deal about how digital has disrupted the way we PR practitioners do our... read more

What Not to Say to a Journalist Who Might Run Your Story

What Not to Say to a Journalist Who Might Run Your Story

Public Relations

There are quite a few things you should say to someone at a newspaper, magazine, or other media outlet who might run your press release. “Thanks” is a good one,... read more


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How Journalists Use Social Media Today and Why PR Should Care

How Journalists Use Social Media Today and Why PR Should Care

Public Relations

There’s one question that haunts every PR professional: what’s the best way to pitch journalists? The old go-to is email. Sometimes, you might pick up the phone instead. But what... read more

Rock The Pitch

Rock The Pitch

Public Relations

Lessons in Media Relations & Pitching Today marks the very first post for my new Rock The Pitch column – where we’ll showcase an actual (recent) pitch sent to a... read more

Press release online campaign

Can a Press Release Benefit Your Online Content Campaign?

Public Relations

Believe it or not, not everyone realizes the benefits of using press releases in their online content campaigns. It’s so easy to get swept up with blogging, whitepapers, infographics, and... read more

What Can a Rubik’s Cube Teach Us About Solving Problems in PR?

What Can a Rubik’s Cube Teach Us About Solving Problems in PR?

Public Relations

Anguish. Annoyance. Frustration. These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult... read more

Want Your PR Message to be Heard? Then Shut Up.

Want Your PR Message to be Heard? Then Shut Up.

Public Relations

Sometimes, the most innovative lessons in marketing come from unlikely places. They can even be taught in a high school classroom, where students are taught that listening is an important... read more

Fallon’s 13-hour Arby’s Ad: Blatant PR Stunt Or Brilliant Advertising?

Fallon’s 13-hour Arby’s Ad: Blatant PR Stunt Or Brilliant Advertising?

Public Relations

In case you missed it, Arby’s ran a thirteen-hour commercial over the Memorial Day weekend featuring its new smokehouse brisket sandwich. You read that correctly–a thirteen HOUR commercial. Here’s one... read more

Notes on Emailing a Journalist

Notes on Emailing a Journalist

Public Relations

Journalists are the gatekeepers who decide whether to print your press release or use your company as a source. Basically, there are three times you’ll be talking to the journalist... read more

5 Tips Friday How NOT to Handle a PR Crisis

5 Tips Friday How NOT to Handle a PR Crisis

Public Relations

For the next three weeks we are going to be talking about the dreaded PR crisis, especially as they unfold in the online world. We’ll be joined for the next... read more

FIve Ways PR Pros Can Help Clients Benefit From Yesterday’s Google Panda 4.0 Update

FIve Ways PR Pros Can Help Clients Benefit From Yesterday’s Google Panda 4.0 Update

Public Relations

Yesterday, Google launched its newest Panda (4.0) update, along with an update to their Payday Loan Algorithm (hilarious name!). Two major updates in one week. Yikes. It may take a... read more

The Dark Side of PR…Thy Name is “Control”

The Dark Side of PR…Thy Name is “Control”

Public Relations

This Valleywag post was the rounds earlier this week–Apple comms chief, Katie Cotton, is apparently leaving the big, shiny red apple. If you read the article though, you’ll see it’s... read more