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All Public Relations Articles - Page 5
Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations

Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use... read more

Is Forcing Your Campaign to Act a Certain Way Harmful?

Is Forcing Your Campaign to Act a Certain Way Harmful?

Public Relations

You’ve got big plans for your PR campaign. You know exactly where it’s going to go, at what times, and how fast it should grow. You even know what kind... read more

Public Relations, Steampunk Style

Public Relations, Steampunk Style

Public Relations

My son turns eighteen tomorrow and I’m not sure if I’m more horrified or thrilled. Equal parts of each, I guess. My empty nest is looming like a tsunami but... read more

How to React When Good Intentions Backfire Online

How to React When Good Intentions Backfire Online

Public Relations

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway,... read more

Thinking of Ditching Your PR Speaking Program? Think Again.

Thinking of Ditching Your PR Speaking Program? Think Again.

Public Relations

With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What is it that they hope to achieve from the thousands... read more

Historical Press Releases That Should Have Happened

Historical Press Releases That Should Have Happened

Public Relations

Have you ever looked back at a time in your company’s history and realized a press release would’ve fixed a lot of stuff? Maybe you went through a tough period... read more

Social Media in PR

Social Media in PR

Public Relations

We discussed why using social media for PR is incredibly effective in spearheading your awareness campaign but how can it assist traditional means of PR endeavours? Brand recognition. Remember the... read more

The Press Isn't Picking Up Your Company's Story?

The Press Isn’t Picking Up Your Company’s Story?

Public Relations

Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business... read more

How to Prepare for A Big News Announcement

How to Prepare for A Big News Announcement

Public Relations

Every so often we catch the moans and groans of PR pros who come across that one client that just never has any news. We’ve all been there. But what... read more

How to Build a Foundation for a Public Relations Career

How to Build a Foundation for a Public Relations Career

Public Relations

This past month I started my first PR job! I have held plenty of internships before, as anyone in the industry knows is a necessary first step, but with college... read more

The Walmart/New York Times Spat Reveals a Bigger PR Trend

The Walmart/New York Times Spat Reveals a Bigger PR Trend

Public Relations

There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took... read more

What to Cut From Your Last Press Release

What to Cut From Your Last Press Release

Public Relations

You want your press release to be lean and mean. All muscle, no fat. If your average celeb story in the paper is a sugary snack, press releases are healthy... read more

When Press Releases are “Good Investments”

When Press Releases are “Good Investments”

Public Relations

You want your press release to be worth your time, energy, and money. Otherwise the entire endeavor is just an exercise in failure on some level. It’s fine to have... read more

Are Agency PR Counselors Better Networkers Than Their Corporate Counterparts?

Are Agency PR Counselors Better Networkers Than Their Corporate Counterparts?

Public Relations

The title of this post represents a general observation. But, I’ve found it to be more than a trend. Case in point. My time at a major health care system... read more

How to Leech Success Off Your Competitor’s Press Release

How to Leech Success Off Your Competitor’s Press Release

Public Relations

Your rivals just put out one of the best press releases you’ve ever seen. It’s very informative, readable, and so fun to read you read it twice before realizing what... read more