Public Relations
Is a Paid Placement Right for Your Campaign?
There’s been a lot of buzz in the communications industry around the idea of using paid placements (also referred to as “strategic placements), yet misconceptions persist about what this term... read more
Richard Branson’s Secret Weapon for Effective Speaking
What makes you a strong speaker? If your mind went blank then you need to read on because you are going to learn all about strength-based speaking. Yep, I totally... read more
Is Your Public Relations Strategy Outdated?
There’s one thing that’s consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On... read more
Does PR Walk the Storytelling Talk?
PR professionals are quick to sing the virtues of storytelling, but their actions tell a different story. That’s how I kicked off my talk on visual storytelling at a PR... read more
Correlating PR with the Valuation of a Startup
Many variables go into determining the price point of acquiring a startup venture. Does a startup’s public profile play a role in determining valuation? One would think greater awareness generates... read more
Proactive Reputation Management – Reputation.com Hacked: A Guide on How To Cope
Being proactive in managing your reputation online is one of the most important and crucial things being taught to big brands and companies that are receiving venture capital funding. Being... read more
An Insider’s Guide to Writing & Sharing Press Releases
The earliest known example of a press release is a clay tablet that dates back to 1800 BC. Suffice it to say, public relations has been around the block, and... read more
How to Work With Mommy Bloggers
1Traditional PR and Digital intersect at a road we refer to as Blogger Ave. Blogger relations prove to be valuable for PR companies and their clients, creating real-life product advocates that... read more
Vague Language is the Scourge of Marketing and Public Relations
“We the human capital of the United States, in order to facilitate a cutting-edge, best-of-breed convergence of revenue-generating entities, actualize Justice, insure scalable domestic Tranquility, provide for the interdependent interfacing... read more
Three Main Reasons Why Healthcare Organisations Need PR
A common misconception is that public representation – often referred to as PR – is a service tailored to the requirements of a celebrity or media personality. They need the... read more
PR Take on The State of the Media 2013
The Pew Research Center produces “The State of the News Media” each year, a study on the trends shaping journalism. Given the synergistic, and yes, antagonistic relationship between PR and... read more
Public Relations Expanded: Eight Social Roles Assigned
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles... read more
The Crisis Press Conference: How? – Planning and Execution
Last month we considered the ‘why and when’ of crisis press conferences – this week we consider the ‘how’. Assuming your organisation has met the criteria for holding a crisis... read more
Where Do All The Old PR People Go?
A recent article in the Wall Street Journal about a 50 year old successful Advertising executive trying to “keep current” in his profession helped trigger an existential question that has... read more
110% Blogger Outreach – Lessons From #IBM
You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research... read more
