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All Public Relations Articles - Page 4
What The Opening of LinkedIn’s Publishing Platform Means for PR Practitioners

What The Opening of LinkedIn’s Publishing Platform Means for PR Practitioners

Public Relations

Until recently, LinkedIn’s publishing platform was only open to an exclusive network of about 500 “influencers” worldwide including thought leaders such as Richard Branson, President Barack Obama, Bill Gates, and... read more

Jack Daniels Receives Unexpected Earned Media from an Obituary

Jack Daniels Receives Unexpected Earned Media from an Obituary

Public Relations

You’ve heard of viral videos, but how about a viral obituary? Walter Bruhl Jr., now dead, wrote his own obituary that was published in his local Cape Gazette newspaper. There... read more

Tech PR Pros Need Not Be So Wary About TV

Tech PR Pros Need Not Be So Wary About TV

Public Relations

Many tech PR pros live and die by coverage they score – or, alas, fail to receive – from widely read. Influential news sites like TechCrunch, Mashable, GigaOm and the... read more

The Customer-Centric Organisation: Why Online Reviews Are More than Just PR

The Customer-Centric Organisation: Why Online Reviews Are More than Just PR

Public Relations

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Online reviews offer a unique way to improve your customer service, being that they are a learning opportunity for your business, not just a PR extension. What springs to mind when... read more

What PR Professionals Can Learn from Behavioral Economics

What PR Professionals Can Learn from Behavioral Economics

Public Relations

I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and eerily relevant to my job as a communications professional. According to... read more


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It’s Time for PR and Sales to Move Past the One-Night Stand

It’s Time for PR and Sales to Move Past the One-Night Stand

Public Relations

In all types of companies, relations between the communications and sales teams are too often fleeting encounters—born of one-off projects that generally lead to little commitment or future involvement—until the... read more

Dear 6-Year-Old Daughter: I Would Love if You Pursued a Career in PR

Dear 6-Year-Old Daughter: I Would Love if You Pursued a Career in PR

Public Relations

We see them every year. The list posts on sites like Forbes and HuffPo that list out the top 10 more stress jobs. Invariably, PR is always on the list.... read more

Begone, Evil AVEs! There are Better Ways to Measure Public Relations.

Begone, Evil AVEs! There are Better Ways to Measure Public Relations.

Public Relations

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Digital PR has forever disrupted how we measure and track public relations. leaving many PR pros scratching their head in confusion. Advertising value equivalency (AVEs) are going the way of... read more

What’s The Perfect Press Release Title?

What’s The Perfect Press Release Title?

Public Relations

Is there such a thing as a perfect press release title? Obviously there are good and bad ones: titles that grab attention and titles that are easily skipped. But as... read more

Recent Press Releases That Show You How It’s Done

Recent Press Releases That Show You How It’s Done

Public Relations

Need help with your press release efforts? Looking at samples of press releases is often the best way to know if you’re doing the best job with your own writing.... read more

Publicity PR Stunts: Risky Business or Revenue Rewards?

Publicity PR Stunts: Risky Business or Revenue Rewards?

Public Relations

The PR industry is normally anti-hype, relying on valuable and honest messaging to earn exposure; but publicity stunts are the one big exception. Although they’re not a common tactic for... read more

Improving Yourself as a PR/Social Media Pro

Improving Yourself as a PR/Social Media Pro

Public Relations

When it comes down to it, we don’t know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us.... read more

The Commoditization of News Releases Ends the Free Lunch for Journalists

The Commoditization of News Releases Ends the Free Lunch for Journalists

Public Relations

As best as I can piece the data together, the three largest news release distribution services (PR Newswire, BusinessWire and Marketwire) sent out roughly 642,000 news releases in 2013. If... read more

Extreme Makeover: Press Release Edition

Extreme Makeover: Press Release Edition

Public Relations

A colleague and I recently re-tooled a traditional press release into an entirely new type of message. The goal of the message was to acquire new audience for a blog,... read more

Media Wrongs: Asking for a Correction

Media Wrongs: Asking for a Correction

Public Relations

Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must... read more