Public Relations
The Art of Pitching
3I’ll never forget the first time I pitched a reporter with a national publication. Mind you, this was years ago. I had the education and spent hours finding the correct... read more
How and Where to Release a Press Release
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps... read more
5 Effective Tips For Optimizing An Online Press Release For Search
In today’s digital world, it’s important to remember that every piece of content you publish online – blog posts, website copy, social media copy, eBooks, guides, tip sheets – has... read more
Wait For It…Wait For It…Okay, Now!
1(In honor of the official start of baseball season in this household [Cubs, yes, sigh], I had to pay homage to the sport by using this photo. I couldn’t find... read more
How to Kill A Persuasive Speech With One Tiny Word
6What do a persuasive speech and my high school first aid class have in common? Imagine you are walking down a crowded city street, a rush of cars going by... read more
9 Ways to Deliver a Mind-Blowing Presentation [Video]
It comes as no surprise that successful marketers know that their presentation skills are just as important as the message they are trying to convey – maybe even more. Every message broadcasted is... read more
Monetizing Journalism by Moving It Closer to the PR Business
It wasn’t that long ago that poaching a journalist to write a company blog was considered avant-garde. Now that most major brands have figured out the potential power of owned... read more
When Competitors Resort to Smear Campaigns to Win Business
First, let’s look at the definition of a “smear campaign” and then we can try to fully understand and figure out why some people stoop to these levels. A smear campaign is... read more
Revisiting the Definition of Global PR
At its core, global PR isn’t about infrastructure or titles. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic... read more
3 Tips for Passionate Speaking
Do you want to be a more passionate speaker? According to the response I received from the post 3 words that describe you as a speaker, you do. Many of... read more
\What Makes Your Story News? 3 Tests to Predict Media Interest
Most companies that invest in public relations and marketing services are passionate about their businesses, but that excitement can blur the line between what is newsworthy and what isn’t. As... read more
Image Options to Enhance Your Press Release
Press release writing can be a challenge sometimes. You need to gather background information and other research, and conduct interviews for quotes. Once that’s done, you start the actual writing.... read more
Fresh Ideas for Your Next Press Release
Sending out a press release is a great way to increase exposure for your company. Once the release is written, it is distributed through a reputable newswire service for broad... read more
The Flaw in Global PR “Partner” Networks
As U.S. companies increasingly search for revenue overseas, demand for global PR rises as well. For the vast majority of PR agencies without global capabilities, this poses a quandary. Do... read more
39 Ways to Become a Better Speaker
So you want to be a better speaker? It’s a silly question especially if you’ve been reading my blog for any length of time. My goal is to help you... read more
