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Public Relations, Steampunk Style

Public Relations, Steampunk Style
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Coke is Killing the Press Release. Should You do the Same?

Coke is Killing the Press Release. Should You do the Same?

Public Relations

For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it... read more

What Is Digital PR?

What Is Digital PR?

Public Relations

Digital PR is an essential part of today’s successful marketing strategies, but what is it and why should businesses pay attention to it? Q: Apart from being online, how is... read more

Pay-for-Placement PR: Does It Work?

Pay-for-Placement PR: Does It Work?

Public Relations

Public relations experts have long debated the value of pay-for-placement strategies. The question: is it advisable for clients to compensate PR agencies, solo PR practitioners, or publicity agents based on... read more

Lessons on responding to bad reviews

The Folly of Fighting Bad Online Reviews Improperly

Public Relations

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A Lesson in How Not to Respond to a Bad Review A year ago the world outside of Scottsdale Arizona was introduced to Amy’s Baking Company by Chef Gordon Ramsey. The... read more

As Recent PR Grads Seek Jobs, Class of 2015 Should Take Heed

As Recent PR Grads Seek Jobs, Class of 2015 Should Take Heed

Public Relations

Just weeks ago, they were cramming for final exams. Now tens of thousands of freshly minted communications and PR college graduates are scouring employment ads and hoping for the chance... read more


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How Google’s Panda 4.0 Affects PR

How Google’s Panda 4.0 Affects PR

Public Relations

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About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google... read more

Press Releases that Have Little Chance of Making it

Press Releases that Have Little Chance of Making it

Public Relations

Look, I’m not saying press releases that meet the criteria on the list below are GOING to fail. If you’ve written up one of the following press releases and you... read more

Catfish, Clients,  Hacks, And Flacks: A PR War Story

Catfish, Clients, Hacks, And Flacks: A PR War Story

Public Relations

What Is Your Best Corporate Communications Agency War Story? I worked for the Catfish Institute and it was a great account, said social communications expert and author Gini Dietrich in... read more

Reality Check: Meeker's Internet Trends Report & Notes for Communicators

Reality Check: Meeker’s Internet Trends Report & Notes for Communicators

Public Relations

Almost 20% of press release views on PR Newswire’s web site originate on a mobile device. Summary: Mary Meeker’s most recent presentation on internet trends (given yesterday at the Re/Code... read more

Always Be Capturing

Always Be Capturing

Public Relations

If you’re a PR practitioner, agency-side or brand-side, this might sound like a familiar problem to you: What if there’s no news? This is a situation that is far more... read more

Three Ways to Strengthen Your Value Propositions for PR

Three Ways to Strengthen Your Value Propositions for PR

Public Relations

When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re... read more

How Priming Works in Digital PR to Strengthen Your Brand

How Priming Works in Digital PR to Strengthen Your Brand

Public Relations

Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming... read more

How Strategic PR Can Support a Successful Exit Strategy

How Strategic PR Can Support a Successful Exit Strategy

Public Relations

Ask any PR or communications professional about how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are... read more

Can Public Relations Be Automated?

Can Public Relations Be Automated?

Public Relations

The busier we get, the more tempting automation looks. Like my coffeemaker scheduled to start a pot of coffee at the exact same time my alarm clock starts buzzing, blending... read more

5 Ways to Leverage a Media Placement

5 Ways to Leverage a Media Placement

Public Relations

Your business was just featured in the media – awesome! Great PR can help spread the word about your company, boost credibility and ultimately bring more business through your doors.... read more