How to Take Action with Social Insights — Free Webcast ›

Public Relations

Popular Today in Public Relations:

The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now
Social Sharing Buttons:  
All Public Relations Articles - Page 4
Media Wrongs: Asking for a Correction

Media Wrongs: Asking for a Correction

Public Relations

Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must... read more

3 Tips For An Effective Blogger Outreach Pitch

3 Tips For An Effective Blogger Outreach Pitch

Public Relations

4

Getting digital media coverage can be extremely important for your business or startup as it helps increase online visibility and boosts SEO, ultimately giving you ROI and increased traffic to... read more

Using Cause-Related Emails as a PR Tool

Using Cause-Related Emails as a PR Tool

Public Relations

Many companies use cause-related marketing to boost their brand image, build goodwill and create positive PR. This is widely apparent at holiday time and during October, for example, as businesses... read more

Why Digg, Not Reddit, Is A Must-read For PR Pros

Why Digg, Not Reddit, Is A Must-read For PR Pros

Public Relations

Reddit. The front page of the Internet. That’s the motto, right? That’s what Reddit fanatics claim, isn’t it? That might be fine-and-dandy for the digital elite. But for today’s PR... read more

Press Releases Are a Long Shot – Take a More Targeted Approach

Press Releases Are a Long Shot – Take a More Targeted Approach

Public Relations

The Canadian government is no longer writing press releases, preferring instead to adopt a new, shorter format that features bullet points, one quotation and then links to other resources. Coca-Cola is phasing... read more


Powered by GetApp
10 Questions to Ask Before Sponsoring an Event

10 Questions to Ask Before Sponsoring an Event

Public Relations

Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a... read more

Reading List: The PR Masterclass

Reading List: The PR Masterclass

Public Relations

Public relations is fifteen times (pdf) more effective than advertising, yet most Public Relations efforts are wasted. At least 95% of public statements end up as email detritus, spiked by... read more

Friday Fails: How to Write an Online Press Release

Friday Fails: How to Write an Online Press Release

Public Relations

Press releases have been around for quite some time. And they definitely have a place within the media world and even in some marketing strategies. The manner in which people... read more

Integrated Marketing Agency I PR Partner I 2pinz

How to Be the Best PR Partner to a Public Relations Agency

Public Relations

2014 marks my 20th year working for (and running) public relations agencies. I don’t often share how clients can best collaborate with their PR agencies, but was inspired today, by... read more

Getting Press Release Readers to Take Action

Getting Press Release Readers to Take Action

Public Relations

Marketers know that slight tweaks to their web pages can deliver astonishing “lift” in the results those pages generate. Moving a button to a different spot on the page and... read more

Reality is in the Eye of the Beholder – A PR Lesson

Reality is in the Eye of the Beholder – A PR Lesson

Public Relations

Last night we attended the annual meeting of the Marietta Convention and Visitor Board. It was an especially interesting session for me because I got to learn a lot more... read more

Word Up: A PR Glossary for Beginners

Word Up: A PR Glossary for Beginners

Public Relations

As PR, marketing and SEO merge to best serve audiences, new challenges will naturally arise. One of those challenges comes in the form of a language barrier. PR pros may... read more

Talk About Talk: What Makes a Good Media Interview

Talk About Talk: What Makes a Good Media Interview

Public Relations

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet media interview and public speaking skills are essential for... read more

1 Person, 2 Perspectives & 3 Tips for Successful Media Outreach

1 Person, 2 Perspectives & 3 Tips for Successful Media Outreach

Public Relations

Being a Media Outreach Specialist (MOS) for DigitalRelevance by day and a Music Editor for IndyMojo.com by night has put me in a unique position with regard to public relations... read more

Never Go Slack on Your Reputation Management Strategies

Never Go Slack on Your Reputation Management Strategies

Public Relations

Many wait until some negative publicity comes their way to put their reputation management strategies to full use. But why wait so long? If you are constantly working on the... read more