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The Three Pillars Of Digital PR

The Three Pillars Of Digital PR
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Reputation Management is Serious Business

Reputation Management is Serious Business

Public Relations

One thing many take for granted is that the internet has given people the ability to voice opinions easily, and given people the power of voice unlike any other time... read more

Be Your Own Storyteller: A Guide To Successful Inbound PR

Be Your Own Storyteller: A Guide To Successful Inbound PR

Public Relations

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In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked... read more

Going with Your Gut Feeling in PR

Going with Your Gut Feeling in PR

Public Relations

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with... read more

Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Public Relations

Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy... read more

Hopping on Trends: Good or Bad in the Long Run?

Hopping on Trends: Good or Bad in the Long Run?

Public Relations

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you... read more

Data’s Greatest Value for PR Lies in Planning

Data’s Greatest Value for PR Lies in Planning

Public Relations

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use... read more

Press Release Tips: Best Practices To Help Your Website

Press Release Tips: Best Practices To Help Your Website

Public Relations

An Overview of Press Releases Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re... read more

Taking the ‘Tech’ Out of Tech PR

Taking the ‘Tech’ Out of Tech PR

Public Relations

When deciding on a career, you evaluate your personal strengths. If you love numbers, you may go in to finance. If you love children, you may become a teacher. Those... read more

The Working Mom: Balancing a PR Career & Being a New Mom

The Working Mom: Balancing a PR Career & Being a New Mom

Public Relations

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and... read more

Why PR Has Taken the World By Storm

Why PR Has Taken the World By Storm

Public Relations

Public relations is everywhere. All you have to do is take a quick look around at commerce these days and you’ll see companies that have at least a small PR... read more

Not Getting the Media Attention You Want?  Here’s Why

Not Getting the Media Attention You Want? Here’s Why

Public Relations

Putting your press releases and media pitches out there but not getting the media attention you want? Is it a ‘no thanks, ‘not for us’, or, even worse, no response... read more

Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response?

Public Relations

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As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the... read more

Public Relations Metrics Are Like Apples for Pie

Public Relations Metrics Are Like Apples for Pie

Public Relations

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical,... read more

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

Public Relations

You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as... read more

5 Tips Before You Write Your Press Release (Part 1 of 2)

5 Tips Before You Write Your Press Release (Part 1 of 2)

Public Relations

Press release writing is tricky, and it’s often an overlooked and underappreciated skill.  Press release writing is an official communication from a business to any media or news outlets, typically... read more