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All Public Relations Articles - Page 3
PR is 80% More Effective Than Content Marketing.

PR is 80% More Effective Than Content Marketing.

Public Relations

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According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned... read more

When to Break Media Relations and PR Rules

When to Break Media Relations and PR Rules

Public Relations

All disciplines have unwritten rules or principles that professionals invoke and largely live by over the course of a career, and the practice of public relations is no exception. But... read more

Why PR Should Be Paying Attention to the Turmoil at The Oregonian

Why PR Should Be Paying Attention to the Turmoil at The Oregonian

Public Relations

Changes at the Oregonian last month triggered gut-wrenching hoopla. Naturally, a slew of media watchers weighed in with my favorite headline compliments of the Columbia Journalism Review (CJR), “The Hamster... read more

What Every Speaker Needs to Know to Go Pro

What Every Speaker Needs to Know to Go Pro

Public Relations

I’m not one for ice breakers, but if I must indulge in the activity – my favorite is two truths and a lie. In a room full of strangers, you... read more

PR: The Missing Piece Of The Influence Equation

PR: The Missing Piece Of The Influence Equation

Public Relations

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As the world turns and brand journalism elevates to the forefront of the content overload experience known as the internet, the desire for increased visibility and placement has become the... read more


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6 PR and Marketing e-Newsletters That Will Make You Smarter

6 PR and Marketing e-Newsletters That Will Make You Smarter

Public Relations

Email overload. We all suffer from it, right? But, on the other hand, we all have a need to stay on top of what’s new and trending in our industry.... read more

PR Is The New SEO

PR Is The New SEO

Public Relations

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to... read more

The Age-Old Debate: Agency or Corporate PR?

The Age-Old Debate: Agency or Corporate PR?

Public Relations

Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU Alumni Board. As part of yesterday’s... read more

Can You Automate PR?

Can You Automate PR?

Public Relations

Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading... read more

Ten Easy Ways to Tell YOUR Organization’s Story in the News

Ten Easy Ways to Tell YOUR Organization’s Story in the News

Public Relations

In the movies, journalists are tough, cynical souls who are curmudgeonly guardians of truth. In 21st-century real life, journalists are hard-working professionals who have more and more demands to produce... read more

The Secrets to Writing Better Press Releases

The Secrets to Writing Better Press Releases

Public Relations

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It is no secret press releases are a powerful means of promotion. But their efficacy can be easily diminished thanks to the search engine optimization world we now occupy. Make... read more

You Can’t Spell Prank Without PR

You Can’t Spell Prank Without PR

Public Relations

You can’t spell the word prank without PR. Some of the most high-profile hijinks in recent history involved a mix of paid, owned, and earned media. But before blindly executing... read more

The Art of the PR Follow-Up

The Art of the PR Follow-Up

Public Relations

You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in... read more

The Art of the Perfect Press Release Follow-Up

The Art of the Perfect Press Release Follow-Up

Public Relations

(Hint: it’s not stalking.) You hit send on your press release, emailing it out to your list of targeted journalists…. Not mass-blasted (bite your tongue, evil temptation of the past!),... read more

PR and The Internet of Things

PR and The Internet of Things

Public Relations

The advent of big data is allowing companies to deploy smart marketing campaigns aimed at smaller and smaller segments, profiling all of us against analytical technologies that are driving messaging... read more