Public Relations
Vague Language is the Scourge of Marketing and Public Relations
“We the human capital of the United States, in order to facilitate a cutting-edge, best-of-breed convergence of revenue-generating entities, actualize Justice, insure scalable domestic Tranquility, provide for the interdependent interfacing... read more
Three Main Reasons Why Healthcare Organisations Need PR
A common misconception is that public representation – often referred to as PR – is a service tailored to the requirements of a celebrity or media personality. They need the... read more
PR Take on The State of the Media 2013
The Pew Research Center produces “The State of the News Media” each year, a study on the trends shaping journalism. Given the synergistic, and yes, antagonistic relationship between PR and... read more
Public Relations Expanded: Eight Social Roles Assigned
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles... read more
The Crisis Press Conference: How? – Planning and Execution
Last month we considered the ‘why and when’ of crisis press conferences – this week we consider the ‘how’. Assuming your organisation has met the criteria for holding a crisis... read more
Where Do All The Old PR People Go?
A recent article in the Wall Street Journal about a 50 year old successful Advertising executive trying to “keep current” in his profession helped trigger an existential question that has... read more
110% Blogger Outreach – Lessons From #IBM
You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research... read more
What Does a Public Relations Agency Do?
No, seriously! Perhaps you’ve come here looking for public relations help with your company or a job in the field, or maybe you simply stumbled across our blog (in that... read more
What Is An Influencer And Where Can I Get One?
There is a lot of buzz surrounding the term “influencer” right now. We know that we need them for the success of our brand or our client’s brands but it’s... read more
PR’s Answer to the Classic Storytelling Arc
2Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the... read more
Blogger Outreach Is More PR Than Social Media
2The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and... read more
4 Tips for Smart PR Surrounding a National Crisis
In the wake of the Boston Marathon bombing, I was one of the millions glued to news and social media outlets for updates on this senseless event. During the nonstop... read more
Six Sources to Inspire Your Visual Storytelling Side
After talking at the PR Newswire event on visual storytelling, it occurred to me that I missed the obvious. People gravitate to the PR profession for two reasons, they like... read more
Five Ways the ACA will Re-shape Healthcare PR
There’s been a lot written about the Affordable Care Act (ACA) and its potential impact on key industry players – i.e., pharmaceutical and device companies, clinicians, health plans and patients.... read more
Tips for Making Your Press Release Pop
1Press releases are a crucial part of any successful public relations strategy, but make no mistake about it: these documents don’t have to be boring. While they’re meant to get... read more
