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Why PR Works So Well Online

Why PR Works So Well Online
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Are Agency PR Counselors Better Networkers Than Their Corporate Counterparts?

Are Agency PR Counselors Better Networkers Than Their Corporate Counterparts?

Public Relations

The title of this post represents a general observation. But, I’ve found it to be more than a trend. Case in point. My time at a major health care system... read more

How to Leech Success Off Your Competitor’s Press Release

How to Leech Success Off Your Competitor’s Press Release

Public Relations

Your rivals just put out one of the best press releases you’ve ever seen. It’s very informative, readable, and so fun to read you read it twice before realizing what... read more

Figuring Out Your PR Temperament

Figuring Out Your PR Temperament

Public Relations

There are many things to measure in a public relations campaign. You can figure out your audience’s growth, interaction, and purchasing arcs, plus a ton of other things that can... read more

5 PR Tips to Get Your Tech Startup Noticed

5 PR Tips to Get Your Tech Startup Noticed

Public Relations

Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, as any startup knows,... read more

Updated Tactics for Issuing Press Releases Across Multiple Markets

Updated Tactics for Issuing Press Releases Across Multiple Markets

Public Relations

It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with... read more


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Interview with PR Practitioner of the Year Matt Trocchio, Part 2 of 4

Interview with PR Practitioner of the Year Matt Trocchio, Part 2 of 4

Public Relations

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. In this part... read more

Stop Hesitating: 6 Ways to Move Your PR Program Forward

Stop Hesitating: 6 Ways to Move Your PR Program Forward

Public Relations

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As a communications professional, you’ve probably invested a lot of time in learning new technologies and building your networks on social. There are many ways to learn more about how... read more

Five Digital Tactics That Would Bring Fresh Life To PRSA

Five Digital Tactics That Would Bring Fresh Life To PRSA

Public Relations

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(RANT ALERT!) I love public relations. Passionately. Yet, as annual fees come due for my Public Relations Society of America (PRSA) membership, I’m wrestling with the decision to renew. Since... read more

the press release not dead just different

Not Dead, Just Different: How The Traditional PR Press Release Is Working Harder Than Ever

Public Relations

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Buzzwords come and go, but the traditional PR skills behind the Press Release are the bedrock of content strategy. Content mixing. Nurturing strategy. Audience funnelling. With some of the terms... read more

How HuffPo Creates Value With Communities

How HuffPo Creates Value With Communities

Public Relations

HuffPost Code recently hosted an event featuring HuffPo’s Director of Community, Tim McDonald, and a discussion of how to develop and maintain communities, offering brands valuable insight into one of... read more

The Power of Many: How Does Open Source Journalism Affect PR?

The Power of Many: How Does Open Source Journalism Affect PR?

Public Relations

The “Power of Many” is a business concept that has translated well to other industries, and with good results. By using the power of the public, police have been able... read more

The Value of PR Beyond Marketing ROI

The Value of PR Beyond Marketing ROI

Public Relations

One of the discussion points that came up in our recent examination of the Barcelona Principles and the valuation of PR is that public relations has a broader, wider impact... read more

Evolving PR for the Digital Age:  The Visual Social Explosion

Evolving PR for the Digital Age: The Visual Social Explosion

Public Relations

The expression “a picture is worth a thousand words” has evolved throughout the digital age, as the visual web continues to explode. The year-over-year growth of the image and video... read more

Writing Executive Quotes That Sound Like They Come From Actual Human Beings

Writing Executive Quotes That Sound Like They Come From Actual Human Beings

Public Relations

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The executive quote serves as a mainstay of PR-generated content from news releases to prepared statements. With rare exception, they’re dreadful. It’s as if each quote goes through the following... read more

Keeping PR Tasks Under Control

Keeping PR Tasks Under Control

Public Relations

Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on... read more