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All Public Relations Articles - Page 3
Is Your Track Record of Lame Pitches Killing Your PR Efforts?

Is Your Track Record of Lame Pitches Killing Your PR Efforts?

Public Relations

Growing up, one of the things my mom used to tell me is, “You’re known by what you do.” Meaning that if I swore I was telling the truth about... read more

Liar, Liar Pants on Fire: Tales of Unethical PR Strategies

Liar, Liar Pants on Fire: Tales of Unethical PR Strategies

Public Relations

We live in a world where slick willie public relations practitioners are becoming more and more adept at fooling the public with misleading headlines and stories. Whether it’s rising competition... read more

Learning By Teaching: The PR Edition

Learning By Teaching: The PR Edition

Public Relations

Docendo discimus. By teaching, we learn. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did... read more

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Public Relations

With the story “The Invasion of Corporate News, The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of... read more

How To Create A Successful PR Campaign For Your Business

How To Create A Successful PR Campaign For Your Business

Public Relations

Most business owners understand the importance of marketing. However, they often assume that their company’s marketing strategy begins and ends with advertising. Many companies completely neglect their public relations (PR)... read more

Does Your Press Release Pass The Scan Test?

Does Your Press Release Pass The Scan Test?

Public Relations

It’s no secret that journalists are more pressed for time than ever before. Their inboxes are brimming with press releases and pitches, and thanks to dwindling staffs at most news... read more

Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

Public Relations

If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the... read more

Why Do PR People Hate Excel So Much?

Why Do PR People Hate Excel So Much?

Public Relations

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Of course, I know the answer. I know the answer because I’m one of the people who hate Excel. It is the bane of my existence. But, it’s something I... read more

Journalists Want Breaking News – Can Your Press Release Deliver?

Journalists Want Breaking News – Can Your Press Release Deliver?

Public Relations

In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of... read more

How To Get Your News Story Noticed By Journalists

How To Get Your News Story Noticed By Journalists

Public Relations

You’ve got a news story? Great, now for the hard part – how to get your news story noticed by journalists. Today, there are many ways to get your news... read more

What Apple Can Teach Us About Tech PR

What Apple Can Teach Us About Tech PR

Public Relations

As a business and a brand, Apple is frequently invoked as a role model, particularly when it comes to marketing. Its “1984” campaign is still regarded as a watershed moment... read more

Trying To Pitch Yourself As An Expert? Be Likeable

Trying To Pitch Yourself As An Expert? Be Likeable

Public Relations

Just saying you’re an expert doesn’t make you an expert. The fact is that the customers you’re going after won’t take your word for it. They won’t automatically trust you... read more

Measuring the Business Impact of PR: Getting a Handle on Data

Measuring the Business Impact of PR: Getting a Handle on Data

Public Relations

When assessing the ROI of a publicity campaign, it’s standard practice to asses about high-level results, such as the number of reads a message has received and the number of... read more

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Public Relations

The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a... read more

The Essential Elements of a Newsworthy Press Release

The Essential Elements of a Newsworthy Press Release

Public Relations

When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly... read more