Public Relations
Getting Beyond Your Fear of Public Speaking
There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into... read more
Critical Minute – PR in 4D
This is the place. In one of the most unlikely places on earth, Brigham Young and his fellow settlers moved into Utah after being driven out of several states. For... read more
Important Grammar in Business Presentations
Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes... read more
Press Release RX: 3 Ways to Improve Reader Experience
You can’t read an article or blog these days on web design or SEO without seeing a reference to “user experience design” (or “UXD” if you want to look cool.)... read more
Medical Drama Misses Mark on Crisis PR
I’ve always been a fan of the television medical drama “Grey’s Anatomy,” a show that follows the fictional lives of surgical interns and residents as they evolve into expert physicians... read more
Why All Your Firm’s Executives Need to be Media Trained
Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?) Perhaps you remember an interview where the person struggled to answer a question, or... read more
Critical Minute – In The Land of the North, Politicians Sing
We all remember that singing politician, maybe not his name, but definitely the face and the song: When Eagles Soar. When Presidential hopeful and Attorney General John Ashcroft sang a... read more
Critical Minute – Spring Has Sprung in Rexburg
Love and song are in the air, which means spring has arrived. As Rexburg, Idaho still has another few months to shrug off the winter chill, they have ample reason... read more
How to Begin Your Speech with a Win
The worst introduction I’ve ever heard: “I’d like you all to stand-up. Now clap. You’ve given me a standing ovation and now I have to earn it.” Guess what? The... read more
Lessons From Mom: They Work in PR Careers Too
For some of us, “All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes... read more
5 Elements Of An Effective Press Release
“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven... read more
Is a Paid Placement Right for Your Campaign?
There’s been a lot of buzz in the communications industry around the idea of using paid placements (also referred to as “strategic placements), yet misconceptions persist about what this term... read more
Richard Branson’s Secret Weapon for Effective Speaking
What makes you a strong speaker? If your mind went blank then you need to read on because you are going to learn all about strength-based speaking. Yep, I totally... read more
Is Your Public Relations Strategy Outdated?
There’s one thing that’s consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On... read more
Does PR Walk the Storytelling Talk?
PR professionals are quick to sing the virtues of storytelling, but their actions tell a different story. That’s how I kicked off my talk on visual storytelling at a PR... read more
