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All Public Relations Articles - Page 2
PR 101: What is a Media Impression?

PR 101: What is a Media Impression?

Public Relations

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or... read more

Public Speaking for PR Pros

Public Speaking for PR Pros

Public Relations

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have... read more

Machiavelli and a PR Dimension

Machiavelli and a PR Dimension

Public Relations

The issue of PR and its influence on the media is never far away, the underlying concern being that PR either distorts the truth or blatantly hides it. It’s a... read more

The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now

Public Relations

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

How to Handle Criticism From a PR Perspective

How to Handle Criticism From a PR Perspective

Public Relations

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top... read more


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Does Your Public Relations Effort Include a Mobile Strategy?

Does Your Public Relations Effort Include a Mobile Strategy?

Public Relations

You don’t need to be a data scientist to figure out that the world is going mobile. The sales of mobile phones and tablets tell this story as does Apple’s... read more

Does Your Story Belong on TV?  Look to Your Audience for the Answer

Does Your Story Belong on TV? Look to Your Audience for the Answer

Public Relations

“How do I get my story on to TV?” When we hear this question (and we hear it a lot) we know that the person asking it is really trying... read more

The Evolution of Public Relations

The Evolution of Public Relations

Public Relations

It’s been more than a few years since many of us sat in college and university PR classes to learn about Edward Bernays, AP Style and the use of media... read more

6 Keys to Using the New Twitter Design for PR

6 Keys to Using the New Twitter Design for PR

Public Relations

Actor Channing Tatum’s Twitter profile shows off the new format. Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications.... read more

Integrated Marketing Blog I Content Marketing for Public Relations I 2pinz

6 Ways to Use Content Marketing for Public Relations

Public Relations

Back in 2002, we were retained to do public relations for a mid-sized customer relationship management (CRM) software company. The head of public relations said, “We have a good problem.... read more

Should Public Relations Use Journalism's Ethics Code?

Should Public Relations Use Journalism’s Ethics Code?

Public Relations

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Successful public relations hinges on the ethics of its practitioners. Like journalists, PR practitioners often face challenging ethical issues that are best solved by adhering to the industry’s code of... read more

Been There, Done That. Are You Pitching Journalists a Story They’ve Just Done?

Been There, Done That. Are You Pitching Journalists a Story They’ve Just Done?

Public Relations

By now, you know that you should only pitch reporters who would actually cover the kind of story you’re pitching. That’s Media Relations 101, and you’ve heard it a million... read more

Becoming The Expert Reporters Want To Talk To In 3 Steps

Becoming The Expert Reporters Want To Talk To In 3 Steps

Public Relations

We all want to be known as the expert. Experts are the ones who get slews of media coverage. Experts are the ones who make money. But becoming an expert... read more

Are Press Releases Valuable?

Are Press Releases Valuable?

Public Relations

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the... read more

5 PR Tactics for Internal Communications

5 PR Tactics for Internal Communications

Public Relations

With the proliferation of social media channels, employees have become 24/7 brand ambassadors for their companies and the lines between internal and external communications are continuously blurring. Therefore, employers have... read more