Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›

Public Relations

Popular Today in Public Relations:

The Three Pillars Of Digital PR

The Three Pillars Of Digital PR
Social Sharing Buttons:  
All Public Relations Articles - Page 2
What is the Journalist You’re Pitching Most Interested in Right Now?

What is the Journalist You’re Pitching Most Interested in Right Now?

Public Relations

By now, you hopefully already know that blasting out a generic pitch to a ton of different reporters isn’t the best way to earn media coverage. If you want to... read more

Why A Bottom-Up Approach To PR Might Be Your Best Bet

Why A Bottom-Up Approach To PR Might Be Your Best Bet

Public Relations

In PR, we all want to hit home runs. It’s natural. We want that cover story on a major magazine or that interview on a top talk show. A few... read more

Understanding Why Journalists Want What They Want

Understanding Why Journalists Want What They Want

Public Relations

When you’re trying to sell your products or services to customers, you take the time to get to know them. You spend time researching your target audience to better understand... read more

Top 7 Tips For Nailing Your Media Interview

Top 7 Tips For Nailing Your Media Interview

Public Relations

OK, you’ve spent all that time trying to get the media interested in you and your business. So, what do you do when a journalist phones you? They say they... read more

Why the PR Community Should Abolish Long-Term Media Monitoring Contracts

Why the PR Community Should Abolish Long-Term Media Monitoring Contracts

Public Relations

Every month, I talk with PR professionals who are unhappy with their media monitoring service. They want to switch — but can’t, because they’re locked in to a long-term contract.... read more

3 Ways To Use Data To Improve Future Campaign Results

3 Ways To Use Data To Improve Future Campaign Results

Public Relations

When measuring campaign results, the most important metric is ultimately the business outcome. However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance.... read more

Discovering Your Public Relations Point Of View

Discovering Your Public Relations Point Of View

Public Relations

In all of our PR strategy sessions, one simple idea always seemed to rise above the high-level concepts and industry jargon. In fact, in my view, this idea is at... read more

One Strike and You’re Out if You Make This Deadly Media Relations Mistake

One Strike and You’re Out if You Make This Deadly Media Relations Mistake

Public Relations

If you want to get your news covered and promote your company, you need to build quality relationships with the media. Media relations takes time and ongoing effort, but if... read more

3 Fresh Approaches To Public Relations Strategy: Learning From PR Agency Leaders

3 Fresh Approaches To Public Relations Strategy: Learning From PR Agency Leaders

Public Relations

We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of... read more

What Beyoncé Can Teach Us About PR & Marketing

What Beyoncé Can Teach Us About PR & Marketing

Public Relations

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. I am a proud member of the Church of Beyoncé, so I... read more

5 Tips Before You Send Your Press Release (Part 2 of 2)

5 Tips Before You Send Your Press Release (Part 2 of 2)

Public Relations

So here it is! The second half of press release writing blog has arrived. The first was released earlier, and focuses more on the steps you should take before and... read more

HARO Isn't Your Only Tool For Finding Journalist Requests

HARO Isn’t Your Only Tool For Finding Journalist Requests

Public Relations

If you’ve spent any time on our blog at all, you know how much we love HARO. It’s one of our favorite free PR tools. You just sign up, and... read more

PR Creative: A 7-Year History

PR Creative: A 7-Year History

Public Relations

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge,... read more

Is Your Track Record of Lame Pitches Killing Your PR Efforts?

Is Your Track Record of Lame Pitches Killing Your PR Efforts?

Public Relations

Growing up, one of the things my mom used to tell me is, “You’re known by what you do.” Meaning that if I swore I was telling the truth about... read more

Liar, Liar Pants on Fire: Tales of Unethical PR Strategies

Liar, Liar Pants on Fire: Tales of Unethical PR Strategies

Public Relations

We live in a world where slick willie public relations practitioners are becoming more and more adept at fooling the public with misleading headlines and stories. Whether it’s rising competition... read more