Sixty percent of Americans will judge your company based on your online presence, think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing in online PR helps you manage your online presence and it isn’t something that solely belongs in the future. In fact, it is becoming a vital part of any marketing strategy in this day and age. Having a powerful online presence can put your brand leaps and bounds ahead of the competition with minimal effort on your behalf. Do you want to set your brand apart? Well you need to be tech savvy in our tech-savvy world.