From the archives, here’s an old favorite…
In an ideal world, client-agency relationships would be like the perfect marriage – no arguments over money, complete agreement on goals, and smarter-than-average kids (or agency team members). But it’s not an ideal world, and so divorce happens. As a public service, Marketcom lists the top 10 reasons why companies should think about firing their current PR agencies, with this easy-to-use scoring system:
* 70-100 Points: It’s a no-brainer – fire ‘em today.
* 50-70 Points: Ask for a rebate.
* 20-50 Points: It does raise a lot of questions.
* 10-20 Points: You’ve got a winner!
1. You find typos in the press release.
* 10 Points
2. Your account team still needs name tags because they change so often.
* 10 Points
3. The agency asks you to suggest subjects for the next two press releases.
* 10 Points
4. You need an accountant to figure out the quarterly overage bill.
* 10 Points
5. The agency’s “big idea” costs as much as the next six months’ retainer.
* 10 Points
6. They’ve already blasted through your PR budget for the year, and it’s only July.
* 10 Points
7. The last time you saw an agency partner was the day they pitched the business.
* 10 Points
8. Your account team focuses on results only when you focus on results.
* 10 Points
9. The agency calls to set up a brainstorming session with your senior management…again.
* 10 Points
10. Your senior management asks you how the PR program is going.
* 10 Points
