Oh No! Not another social network ! I can just hear the cries in the PR world: ” We already have too many channels to manage, why should we have to start over on a new platform?”
When I first heard the rumor of Circles back in December 2010 I was excited because I thought it handled the problem of too much irrelevant content being shared with my connections. My business contacts had to wade through my cousins posting about our family tree and pictures of my grandson playing soccer. He’s cute, but it’s not relevant for them. And my friends and family could care less about Digital PR and social media. Most of them don’t even understand what I do.
That feature alone should make it interesting to PR people. The right message delivered to the right audience is key to PR success.
It is catching on fast – Google has not yet released any official user numbers yet, but Paul Allen did an estimate using family surnames and his number was 1.7 million on July 4th.
Here are comments from a couple of people in the know:
Chris Brogan: For a long time, I’ve used Twitter to help pull together ideas. Since jumping on Google+ however, I’ve found that so many more people respond, and that there’s a great range of potential answers given to questions. Because comments exist under the post, I don’t lose them in my stream, the way I do in Twitter.
TechCrunch’s MG Siegler: I have a strong desire to keep using Google+ . It’s easily already the most compelling social project Google has ever done.
And here are two useful articels to hlep you get started:
Google Plus tips and shortcuts
Ironically, your page and site do not have a goggle “plus one” button on your “share” strip above articles to recommend them. I was going to put your article inmy stream but I cannot +1 it.
Always the little things we dont expect that make us say “(pick expletive)”…. ;-)