In one of the most memorable scenes of the movie Contact: the protagonist passionately states “There are four hundred billion stars out there, just in our galaxy. If only one out of a million of those had planets, and just one out of a million of those had life, and just one of out a million of those had intelligent life; there would be literally millions of civilizations out there.
It’s an intriguing statement for the viewer… and for both PayPal and SETI, or the Search for Extraterrestrial Intelligence, who have jointly announced the creation of an intergalactic payment system.
For PayPal, it opens a public relations and marketing opportunity to announce the creation of the first intergalactic payment system.
For SETI, it’s a way to get in front of the world, stating that they firmly believe that there is intelligent life out there, it will be found, and that there will be a need for an intergalactic payment system when that time has come.
From a viewer outside of PayPal and SETI’s goals… we can hope that payment systems will no longer be goal-driven by public policy, corporations or organizations. Only future generations will know.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Insights provided by the Critical Mention media monitoring service