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Critical Minute- Back to School Comforts

Public Relations

For most kids, a return to school after a long and fun summer is just about the worst thing in the world. For some kids, the start of school can be even more stressful, especially if they are living in an impoverished household.

According to the National Center for Children in Poverty, more than 16 million children in the United States – 22% of all children – live in families with incomes below the federal poverty level, which is a combined income of less than $23,550/year. Many of these families struggle to provide food and clothing for one or multiple children attending school. So remember: if you are buying new clothes for your child for the upcoming school year, remember to donate unwanted items.

Most communities have donation centers for food, clothing, or money that is directed specifically to children in need. Contributors can also support national organizations like Save the Children, which helped more than 240,000 children in 2012 alone.

There’s more work to be done. Professionals and students in public relations or communications programs charged with community outreach or school assignments can also set up collection drives or programs that make a local impact.

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