We’re dedicating today’s Critical Minute to a respected public relations pro who died this past week.
Arthur Yann held one of the toughest jobs in the business. For the past five years, Arthur was the Vice President of Public Relations for PRSA. What made the position such a challenge is that many of the 20,000 members of PRSA enjoy playing Monday morning quarterback.
Every campaign or new piece of content put forth by Arthur and his team was scrutinized far more closely than if he was doing PR for just about any other organization.
The attention didn’t seem to faze Arthur. Whether it was a dues increase or crowd sourcing the definition of PR, Arthur handled even the toughest issues with integrity and a wonderful sense of humor.
More than a thousand tweets and a number of warm tributes to Arthur have been written and shared this week. One from PRSA’s COO Bill Murray is on the front page of the PRSA.org site and it contains information on Arthur’s funeral arrangements and a college fund that has been created for his three-year-old daughter, Sophia.
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Arthur Yann was 48.