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The Working Mom: Balancing a PR Career & Being a New Mom

The Working Mom: Balancing a PR Career & Being a New Mom

Public Relations

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and... read more

Why PR Has Taken the World By Storm

Why PR Has Taken the World By Storm

Public Relations

Public relations is everywhere. All you have to do is take a quick look around at commerce these days and you’ll see companies that have at least a small PR... read more

Not Getting the Media Attention You Want?  Here’s Why

Not Getting the Media Attention You Want? Here’s Why

Public Relations

Putting your press releases and media pitches out there but not getting the media attention you want? Is it a ‘no thanks, ‘not for us’, or, even worse, no response... read more

Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response?

Public Relations

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As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the... read more

Public Relations Metrics Are Like Apples for Pie

Public Relations Metrics Are Like Apples for Pie

Public Relations

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical,... read more

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

Public Relations

You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as... read more

5 Tips Before You Write Your Press Release (Part 1 of 2)

5 Tips Before You Write Your Press Release (Part 1 of 2)

Public Relations

Press release writing is tricky, and it’s often an overlooked and underappreciated skill.  Press release writing is an official communication from a business to any media or news outlets, typically... read more

personal branding

Bo Knows PR?

Public Relations

It’s likely the last time you heard the name “Bo Jackson” was just before he told you all about something he knew “all about.” But now, just maybe, Bo also... read more

6 Pitching Tips from Reporters to PR Pros

6 Pitching Tips from Reporters to PR Pros

Public Relations

Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The idea was to give PR pros a very quick... read more

Should You Fake Your PR Personality?

Should You Fake Your PR Personality?

Public Relations

Every PR pro knows the feeling: you got to post something on social media or write up a press release and you have a moment where you wonder about the... read more

Don't Let Your Press Release Die In Obscurity Online

Don’t Let Your Press Release Die In Obscurity Online

Public Relations

Having trouble getting your press release in the newspapers and magazines? Then your next inclination might be to take it online. You know there exists the possibility of thousands, even... read more

Press Release Headline Makeovers

Press Release Headline Makeovers

Public Relations

After writing headlines for press releases for quite some time it can be difficult to come up with brand new ones. You increasingly need new ways to hook readers in,... read more

One Killer Tip for Increasing Your Media Visibility Today

One Killer Tip for Increasing Your Media Visibility Today

Public Relations

It can feel frustrating, you’ve got a great product or service but no one knows about it. Your clients love you and you know that you make a difference to... read more

What PR Metrics You Shouldn’t Measure

What PR Metrics You Shouldn’t Measure

Public Relations

We speak often of the different metrics that you can measure in public relations and marketing. In our obsession with what to measure, one question we don’t often ask is... read more

Budding PR Pros: Push Yourself To Keep Growing

Budding PR Pros: Push Yourself To Keep Growing

Public Relations

At a recent staff meeting in SHIFT’s Boston office, our VP of Marketing said to us all with a grin, “When you feel like you’ve learned everything there is out... read more