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Public Relations, Steampunk Style

Public Relations, Steampunk Style
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What’s a UTM Tag and What’s it Doing in my PR?

What’s a UTM Tag and What’s it Doing in my PR?

Public Relations

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of... read more

How to React When Good Intentions Backfire Online

How to React When Good Intentions Backfire Online

Public Relations

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway,... read more

Thinking of Ditching Your PR Speaking Program? Think Again.

Thinking of Ditching Your PR Speaking Program? Think Again.

Public Relations

With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What is it that they hope to achieve from the thousands... read more

Historical Press Releases That Should Have Happened

Historical Press Releases That Should Have Happened

Public Relations

Have you ever looked back at a time in your company’s history and realized a press release would’ve fixed a lot of stuff? Maybe you went through a tough period... read more

Social Media in PR

Social Media in PR

Public Relations

We discussed why using social media for PR is incredibly effective in spearheading your awareness campaign but how can it assist traditional means of PR endeavours? Brand recognition. Remember the... read more


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The Press Isn't Picking Up Your Company's Story?

The Press Isn’t Picking Up Your Company’s Story?

Public Relations

Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business... read more

How to Prepare for A Big News Announcement

How to Prepare for A Big News Announcement

Public Relations

Every so often we catch the moans and groans of PR pros who come across that one client that just never has any news. We’ve all been there. But what... read more

How to Build a Foundation for a Public Relations Career

How to Build a Foundation for a Public Relations Career

Public Relations

This past month I started my first PR job! I have held plenty of internships before, as anyone in the industry knows is a necessary first step, but with college... read more

The Walmart/New York Times Spat Reveals a Bigger PR Trend

The Walmart/New York Times Spat Reveals a Bigger PR Trend

Public Relations

There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took... read more