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Why PR Works So Well Online

Why PR Works So Well Online
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7 Ways PR Pros in Their 20s Can Ensure They Retire by Age 55

7 Ways PR Pros in Their 20s Can Ensure They Retire by Age 55

Public Relations

OK, I know the title is a bit extreme, but I had to get your attention given this is a PR/marketing blogger talking about finances :) First, I want to... read more

Rock The Pitch: Will You Keep Me In Mind For Next Time?

Rock The Pitch: Will You Keep Me In Mind For Next Time?

Public Relations

An EPIC tweet was sent by a deputy tech editor at the New York Times yesterday afternoon… shared by the delightful Maura Lafferty (follow her at @mlaffs). Dear PR Industry... read more

Must-Have Tools to Monitor Your Business’ Online Reputation

Must-Have Tools to Monitor Your Business’ Online Reputation

Public Relations

As a savvy business owner, you’ve invested in creating a business presence, or brand, that is conducive to customer loyalty. You took great pains in determining your business values, slogan,... read more

Press Releases During PR Disasters

Press Releases During PR Disasters

Public Relations

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said... read more

23 Outstanding Social PR Guides

23 Outstanding Social PR Guides

Public Relations

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have... read more


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Forbes Gets Acquired & Here's What That Means for PR Strategies

Forbes Gets Acquired & Here’s What That Means for PR Strategies

Public Relations

Late last week, Forbes made headlines when it announced that it was being acquired by Hong Kong-based Integrated Whale Media Investments after nearly a year on the market. Although it... read more

Modern Press Release Problems Only Found in the Digital Age

Modern Press Release Problems Only Found in the Digital Age

Public Relations

Press releases have always been a tough sell. Several rounds of “gatekeepers” will read your press release and any one of them has the chance to stuff your release in... read more

What’s a UTM Tag and What’s it Doing in my PR?

What’s a UTM Tag and What’s it Doing in my PR?

Public Relations

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of... read more

Using Social Media to Turn a PR Disaster Into a PR Win

Using Social Media to Turn a PR Disaster Into a PR Win

Public Relations

Although it can take a significant amount of time and effort to establish a brand, social media has made the process much easier. This medium gives business owners and departments... read more