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The Biggest Challenges To Getting Your Email Pitches Opened

The Biggest Challenges To Getting Your Email Pitches Opened

Public Relations

You want to turn your press releases into great news articles on sites that will get you plenty of attention. We know that crafting a great press release is the... read more

The Best Ways to Visually Share Your News

The Best Ways to Visually Share Your News

Public Relations

To say I’m a big press release guy, or a fan of press releases, well that would be a pretty big understatement. I believe when used correctly, they’ll do the... read more

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Public Relations

It seems that Google is doing more than just keeping us on our toes these days. Many of the changes they are making to the algorithm are making it seemingly... read more

Does Your PR Team Live on an Island?

Does Your PR Team Live on an Island?

Public Relations

One of the most important things you can do is get hooked up with the right PR team. The right fit will get you and your product or service in... read more

How Your Press Release Service Could Be Killing Your Brand

How Your Press Release Service Could Be Killing Your Brand

Public Relations

It sounds crazy – a press release service killing your brand. But make no mistake, it’s absolutely possible. Hire the wrong company to handle the writing and distribution of your... read more

Your First 365 Days in PR, Part 3 of 6: Do

Your First 365 Days in PR, Part 3 of 6: Do

Public Relations

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the... read more

Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

Public Relations

Communication…it’s paramount to any working relationship. Whether we’re talking about a husband and wife, or employee and employer, if there isn’t good communication you can count on there being a... read more

Does Your Press Release Distribution Service Hit You with Hidden Fees?

Does Your Press Release Distribution Service Hit You with Hidden Fees?

Public Relations

Okay, so you’ve written a newsworthy press release, and you’re ready to get it out to the media so they can cover your story and spread the word. Now, it’s... read more

Know Your Message before Talking to the Media

Know Your Message before Talking to the Media

Public Relations

Your PR team works hard to earn media opportunities for your brand. When those precious opportunities do present themselves, it’s imperative that you’re ready to capitalize on them. You have... read more

The Kick-Butt Index: PR Measurement in the Digital Age

The Kick-Butt Index: PR Measurement in the Digital Age

Public Relations

In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper,... read more

How to Find Journalists Who Want to Hear From You

How to Find Journalists Who Want to Hear From You

Public Relations

Stop overthinking it, yes, you heard right – stop overthinking how to find journalists who want to hear from you and will be interested in you and your business. Ever... read more

What’s Your Story, and Have You Shared It?

What’s Your Story, and Have You Shared It?

Public Relations

Public Relations is all about reputation – what you do, what you say and what others say about you. Telling stories is often an important part of building that reputation.... read more

International (Public) Relations

International (Public) Relations

Public Relations

As I write this, I just finished a global survey for one client and am preparing to moderate a webinar on global electronic invoicing mandates for another, trying to pull... read more

Enlisting Your Staff in the Fight to Maintain Your Reputation

Enlisting Your Staff in the Fight to Maintain Your Reputation

Public Relations

Businesses don’t get much direct control over their own reputations. The Internet makes it possible for anyone to criticize your business in a very public way. You can’t keep this... read more

“You work in PR? So … what do you do exactly?”

“You work in PR? So … what do you do exactly?”

Public Relations

Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in... read more