Public Relations
Critical Minute: Restore Wrigley vs. Curse of the Billy Goat
Wrigley Field’s famous “Curse of the Billy Goat” started in 1945 when Billy Sianis was escorted out of a game because his pet goat was disturbing other fans. He responded... read more
What’s Changed, What Hasn’t in Media Relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After... read more
How to Ruin a Presentation in the Last 30 Seconds
Your speech is going great! You’re engaging, the audience asks great questions, they are loving your every word and then in the last 30-seconds you blow it. By doing one... read more
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the... read more
Critical Minute – When Harry Met Jersey
For many, the iconic image of the Seaside Heights rollercoaster engulfed by the Atlantic Ocean symbolized Hurricane Sandy’s devastating blow to the Jersey Shore. Now, nearly 6 months later, the... read more
Critical Minute – Something is Rotten in Harrisburg
Harrisburg is the capital of Pennsylvania. I repeat: Harrisburg is the capital of Pennsylvania. In 2010, Forbes rated Harrisburg as the second best place in the U.S. to raise a... read more
12 Strategies for Becoming a Sought-After Speaker
Question: How do you break into the world of speaking engagements to grow your brand? Question by: Ashley Make the Pitch “Draw up a list of all the professional organizations... read more
5 Steps to Sizzling Sexy Speech Organization
What do Channing Tatum, Charlize Theron and organizing your speech have in common? All three sizzle with sex appeal. What? What’s that you say? Organization is not sexy. Organization is... read more
Getting Beyond Your Fear of Public Speaking
There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into... read more
Critical Minute – PR in 4D
This is the place. In one of the most unlikely places on earth, Brigham Young and his fellow settlers moved into Utah after being driven out of several states. For... read more
Important Grammar in Business Presentations
Just How Important Is Proper Grammar When it Comes to Business Presentations? It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes... read more
Press Release RX: 3 Ways to Improve Reader Experience
You can’t read an article or blog these days on web design or SEO without seeing a reference to “user experience design” (or “UXD” if you want to look cool.)... read more
Medical Drama Misses Mark on Crisis PR
I’ve always been a fan of the television medical drama “Grey’s Anatomy,” a show that follows the fictional lives of surgical interns and residents as they evolve into expert physicians... read more
Why All Your Firm’s Executives Need to be Media Trained
Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?) Perhaps you remember an interview where the person struggled to answer a question, or... read more
Critical Minute – In The Land of the North, Politicians Sing
We all remember that singing politician, maybe not his name, but definitely the face and the song: When Eagles Soar. When Presidential hopeful and Attorney General John Ashcroft sang a... read more
