Public Relations
As Paid Opportunities Prosper, Communications Pros Must Look Beyond The Placement
The line between “earned” media and “paid” media continues to blur in the world of news, and it has become even more crucial for PR pros to establish relationships with...
Public Relations = Good Business
Public relations (PR) is a cost-efficient and effective way to find new customers and build a quality reputation. Awareness and a good image are what can set your company apart...
Important Points About PR Consultancy
In today’s era of changing times, technology and integrated marketing, the differences that separate the areas of media advertising, communication with the internal and external customers and public relations have...
PR Pros Push For Wikipedia Editing Rights
In November, our blog identified the inability of companies to edit their own Wikipedia pages as one of the biggest risks of having your business listed in the ubiquitous crowd-sourced...
Why Did Zappos Fare Better Than Sony When Customer Data Was Released?
On January 16, Zappos.com became the latest in a series of large brands affected by hackers. In an email to customers, CEO Tony Hsieh announced that the information from 24...
Why Transparency Matters
2We hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when...
Costa to Concordia Passengers: “Ya’ll Come Back Now, You Hear!”
1I was interested in the crisis communications response of Costa Cruises, its parent Carnival Corporation, and the cruise industry overall to the wreck of the Costa Concordia even before the...
San Francisco 49ers Prove Decisively That The Age Of Specialization Is Dead!
1In an age where our minds and souls have been devoured by the swarm of “experts” and “specialists” everytime we change channels on TV, we can collectively celebrate and heave a...
How To Write A PR Kit And Media Kit For Your Business In 2012
When preparing your business for the New Year, it is important for your success that you have organized a PR and Media kit. 2012 is now here and you need...
64 Reasons To Send Out A Company Press Release
You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in...
Beyond the Crisis
I’ll never forget where I was on May 21, 2007. What’s the significance, you might ask? Well, I was just about seven months into my first healthcare public relations job...
A Definition of PR
We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in...
PRSA’s New PR Definition – 3 Possibles
1A few months ago when PRSA announced that it was engaging the PR community in an ‘open and collaborative effort’ to modernize the definition of PR, there was a spate...
Using Social Media Releases to Spark Online Engagement
1In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists,...
Fearless Crisis Management Is Knowing How To Fall On A Sword
OK, so maybe not my LAST post for the year ;) So sue me, I won’t shutup. So you open your package that you’ve so eagerly waited for and notice...
