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Know Your Message before Talking to the Media

Know Your Message before Talking to the Media
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How to Find Journalists Who Want to Hear From You

How to Find Journalists Who Want to Hear From You

Public Relations

Stop overthinking it, yes, you heard right – stop overthinking how to find journalists who want to hear from you and will be interested in you and your business. Ever... read more

What’s Your Story, and Have You Shared It?

What’s Your Story, and Have You Shared It?

Public Relations

Public Relations is all about reputation – what you do, what you say and what others say about you. Telling stories is often an important part of building that reputation.... read more

International (Public) Relations

International (Public) Relations

Public Relations

As I write this, I just finished a global survey for one client and am preparing to moderate a webinar on global electronic invoicing mandates for another, trying to pull... read more

Enlisting Your Staff in the Fight to Maintain Your Reputation

Enlisting Your Staff in the Fight to Maintain Your Reputation

Public Relations

Businesses don’t get much direct control over their own reputations. The Internet makes it possible for anyone to criticize your business in a very public way. You can’t keep this... read more

“You work in PR? So … what do you do exactly?”

“You work in PR? So … what do you do exactly?”

Public Relations

Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in... read more

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Public Relations

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books... read more

Your First 365 Days in PR, Part 2 of 6: Structure

Your First 365 Days in PR, Part 2 of 6: Structure

Public Relations

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think... read more

Using Surveys to Share Your Story With the Media

Using Surveys to Share Your Story With the Media

Public Relations

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Many clients come to us because they feel not enough potential customers or clients know about them or what they do. They believe media coverage will change that, leading to... read more

Top-Producing ABC News Radio Reporter Ann Compton to Retire

Top-Producing ABC News Radio Reporter Ann Compton to Retire

Public Relations

With the impending retirement of ABC News White House correspondent Ann Compton, we decided to see just how much content this veteran radio reporter actually generates. Whoa! A search of... read more

Freshman 15 for PR Hopefuls

Freshman 15 for PR Hopefuls

Public Relations

Like a parolee’s first visit to Old Country Buffet following a stint in the big house, college freshmen are known to binge on fries, pizza and dessert, washing it down... read more