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How To Make Your Press Releases Live Longer Than Just A Day

How To Make Your Press Releases Live Longer Than Just A Day
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Should You Still Be Putting Keywords In Your Press Release Headlines?

Should You Still Be Putting Keywords In Your Press Release Headlines?

Public Relations

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk... read more

Public Relations and Media Relations: What’s the Difference?

Public Relations and Media Relations: What’s the Difference?

Public Relations

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the... read more

Want to Better Understand PR? A Small Change in Perspective Can Make All the Difference.

Want to Better Understand PR? A Small Change in Perspective Can Make All the Difference.

Public Relations

Public relations professionals get a bit of a bad rap sometimes. We are often accused of being nothing but spin-doctors — people whose job it is to make bad situations... read more

For Brand Messages, Distribution Matters.

For Brand Messages, Distribution Matters.

Public Relations

Why do press releases still matter? I tackled this question in an interview with The Pulse Network at the Inbound Marketing Summit a couple years ago. A post on PR... read more

Think You Know PR? Think Again

Think You Know PR? Think Again

Public Relations

The pervasiveness of Social Media and Content Marketing have raised some big questions for Public Relations. It’s time we got to the bottom of them If you know me, or... read more


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PR 101: What is a Media Impression?

PR 101: What is a Media Impression?

Public Relations

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or... read more

Public Speaking for PR Pros

Public Speaking for PR Pros

Public Relations

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have... read more

Machiavelli and a PR Dimension

Machiavelli and a PR Dimension

Public Relations

The issue of PR and its influence on the media is never far away, the underlying concern being that PR either distorts the truth or blatantly hides it. It’s a... read more

The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now

Public Relations

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more