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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far)

Public Relations

As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some... read more

5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately

5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately

Public Relations

There’s no glamour in writing press releases. It’s not sexy. It’s not terribly exciting, either. And there’s no fame and fortune waiting for a press release writer. But make no... read more

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

Public Relations

Numerous articles have been written about the importance of companies having their own blogs. In theory, this adds to the branding of the company, gives the business a face, and... read more

5 PR Lessons We Can Learn From Celebrities

5 PR Lessons We Can Learn From Celebrities

Public Relations

Nearly everything celebrities do comes under public scrutiny. Some celebrities abuse their media spotlights with scandals and bad behavior. Quite a few, however, take advantage of their public attention and... read more

hp-split

What the Hewlett-Packard Split Means to the Future of Tech PR?

Public Relations

Maybe it had to happen sooner or later, but one of the USA’s top tech companies is splitting right down the middle. Though it only makes up about half of... read more

5 Signs You’ve Run Your Campaign Into the Ground

5 Signs You’ve Run Your Campaign Into the Ground

Public Relations

When your current campaign started, things were great. Customers were responding and you were bringing in new fans at an almost alarming rate. At some point, though, the fairy tale... read more

How PR Calms Customers In A Turbulent World

How PR Calms Customers In A Turbulent World

Public Relations

Just how important is public relations? To businesses it’s vital to staying relevant in a busy, fast-moving world. Most businesses would arguably go out of business without it, especially many... read more

The Three Pillars Of Digital PR

The Three Pillars Of Digital PR

Public Relations

The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people.... read more

A Bad Press Release Doesn't Get Better By Sending It Over And Over Again

A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again

Public Relations

When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely... read more

Why Getting Your News Covered Should Be Easier Than Ever

Why Getting Your News Covered Should Be Easier Than Ever

Public Relations

In theory, it’s easier than ever to get media coverage for your news. Traditional news reporters, bloggers, podcasters, and a host of other media members of all stripes are always... read more

5 Outdated PR Elements And How They Have Evolved Today

5 Outdated PR Elements And How They Have Evolved Today

Public Relations

Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership. But, the ways... read more

3 Shining Examples of How Great PR Can Conquer All

3 Shining Examples of How Great PR Can Conquer All

Public Relations

Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and... read more

How To Get Publicity From Your Competitors’ Hard Work

How To Get Publicity From Your Competitors’ Hard Work

Public Relations

You’ve seen it, I’ve seen it – those articles and interviews by your competitors that put them in the spotlight and shows off their knowledge skills and expertise. They’ve spotted... read more

Newsroom Know-How: Setting Up Your Pitches For Success

Newsroom Know-How: Setting Up Your Pitches For Success

Public Relations

Ever spent a significant amount of time on a pitch or press release and sent it off to various newsrooms only to hear static on the other end? Well, don’t... read more

Myths of Online Reviews Continued....

Myths of Online Reviews Continued….

Public Relations

Busting three myths about online customer reviews. The evidence is clear – online reviews are now an established and important part of consumers’ decision-making process. But myths still persist. Here we... read more