Public Relations
Critical Minute – This Place is Really Diverse, Really
Florida. According to the 2010 U.S. Census, Florida had a population of almost 19 million. In terms of race and ethnicity, the state was: · 75.0% White American · 16.0% Black or African American · Less... read more
5 Tips for Achieving Live Video Success
Small business owners are adopting live streaming video more and more, both for marketing purposes and in their services. I know: video is already intimidating. But now it’s going to... read more
Critical Minute: Cut It Out Program
According to the CDC, one in four women will experience domestic violence during her lifetime. To help combat this nationwide epidemic, district attorneys have begun to enlist the help of... read more
Critical Minute – Mining for a Public Relations Strategy
The goal of public relations professionals in most mining operations is to manage public, environmental and governmental affairs. PR professionals in this space need extensive knowledge in media and community... read more
PR: The Big SEO Trend for 2013?
A lot of search engine optimization professionals are incorporating PR tactics into their optimization strategies these days, and there’s a very good reason for this trend: the search engines are... read more
Critical Minute: Are We There Yet?
As an island-bound, Manhattan-based company, our staffers sometimes daydream of that place… That place on some remote country-highway. It’s where the openness of the road is augmented by the grassy... read more
What Does ‘Off the Record’ Really Mean?
Dear Q&A Team, I am putting together a presentation for all the journalists in my office. I want to have a friendly discussion about the meaning of “off the record.”... read more
Can Bad PR Be Good Marketing?
Abercrombie & Fitch stepped in some particularly bad PR recently when old comments by CEO Mike Jeffries resurfaced and took on a life of their own. In a wide-ranging 2006... read more
Critical Minute – Not All Surveillance is Bad
In marketing and public relations, much of maintaining a positive image is filling the void of what is not always right in front of you and your stakeholders. Advocates of... read more
Broadcast Coverage of Booz Allen Surges as Firm Mounts PR Response in Snowden Case
Media attention on Booz Allen Hamilton exploded this week because of the Edward Snowden whistleblowing case. PR professionals will be watching how the Virginia-based tech consulting firm deals with a... read more
Media Relations Is About Stories, Not Lunches [Advice]
There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes... read more
Critical Minute – Modern Day Minutemen
In 1774, Colonel James M. Varnum led a militia in Rhode Island to fight for freedom in the Revolutionary War. Today, that same militia is still running drills, firing muskets,... read more
Believability and Passion: A Tip for Speakers
Speaking at a conference? Teaching a class? Giving a presentation? Ask yourself the following questions: Why? How? What? Who? Why: Why were you asked to speak? Why are you giving... read more
Critical Minute – From Athletes to Fish in a Bowl
This isn’t another Tiger Woods story. This is a story about Jack Nicklaus, the now 73 year old professional golfer. In a recent airing of ESPN’s popular sports talk show,... read more
Tell Stories That SPARK the Imagination
You’re going to judge me. Honestly, I judge me. My embarrassing confession: I’ve read ALL of the Twilight series. You might be wondering how a smart, snarky, sophisticated woman got... read more
