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5 Personal Branding Tools for PR Professionals

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How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

Public Relations

As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to... read more

Commenting on Journalists’ Stories to Build Relationships

Commenting on Journalists’ Stories to Build Relationships

Public Relations

Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours... read more

Don’t Let Roboquotes Ruin Your Press Releases

Don’t Let Roboquotes Ruin Your Press Releases

Public Relations

When was the last time you read a quote in a press release that really made you say, “Wow, that was really interesting and insightful”? It’s been a while, hasn’t... read more

How To Make Your Press Releases Live Longer Than Just A Day

How To Make Your Press Releases Live Longer Than Just A Day

Public Relations

Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something... read more

Should You Still Be Putting Keywords In Your Press Release Headlines?

Should You Still Be Putting Keywords In Your Press Release Headlines?

Public Relations

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk... read more


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Public Relations and Media Relations: What’s the Difference?

Public Relations and Media Relations: What’s the Difference?

Public Relations

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the... read more

Want to Better Understand PR? A Small Change in Perspective Can Make All the Difference.

Want to Better Understand PR? A Small Change in Perspective Can Make All the Difference.

Public Relations

Public relations professionals get a bit of a bad rap sometimes. We are often accused of being nothing but spin-doctors — people whose job it is to make bad situations... read more

For Brand Messages, Distribution Matters.

For Brand Messages, Distribution Matters.

Public Relations

Why do press releases still matter? I tackled this question in an interview with The Pulse Network at the Inbound Marketing Summit a couple years ago. A post on PR... read more

Think You Know PR? Think Again

Think You Know PR? Think Again

Public Relations

The pervasiveness of Social Media and Content Marketing have raised some big questions for Public Relations. It’s time we got to the bottom of them If you know me, or... read more