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Product Management

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All Product Management Articles - Page 3
Shooting Product Photography and Video on the Cheap

Shooting Product Photography and Video on the Cheap

Product Management

1

You’ve all seen them: websites chock full of stock photography. Low resolution product photos straight from the manufacturer, customer service girl in the top right. . . is this even... read more

American Manufacturing Struggles Through Its Comeback

American Manufacturing Struggles Through Its Comeback

Product Management

Has Past Erosion Finally Been Overcome? We love the comeback story of an underdog, but that doesn’t mean everyone believes our hero can make it though when the tale is... read more

What to Include in your Product Descriptions

What to Include in your Product Descriptions

Product Management

Six things to keep in mind when writing product descriptions One of the most crucial pieces of content your business needs to feature is product descriptions. If you want someone... read more

Knowing When and How to Patent a Product Idea

Knowing When and How to Patent a Product Idea

Product Management

Many would-be inventors and product designers find it difficult to determine when it’s time to move their product or invention idea forward and whether or not they require the protections... read more

10 Best Practices for Launching a Product

10 Best Practices for Launching a Product

Product Management

Your company needs to make waves this year. Perhaps campaigns took a tumble or initiatives fell off the radar. As a way of getting back on track, your boss comes... read more

Do’s and Don’ts for This Year’s Product Launch

Do’s and Don’ts for This Year’s Product Launch

Product Management

There’s no disputing the fact that you have a product launch on this year’s strategic roadmap. After all, the product market was predicted to reach nearly $221.3 billion by the... read more

Product Pricing: Part 2

Product Pricing: Part 2

Product Management

OK, last week we talked about product pricing basics – especially as they relate to your brand image. Today, I’m gonna talk more about product pricing, specifically tying product pricing... read more

Bringing a Summer Mindset to Today’s Operations

Bringing a Summer Mindset to Today’s Operations

Product Management

Soon the kids will be out of school so families will pack themselves into SUVs and hit the road. Pickup games and camps will be the destination of youngsters as... read more

To Outsource or Not to Outsource: The Challenge for Small Business Fleet Managers

To Outsource or Not to Outsource: The Challenge for Small Business Fleet Managers

Product Management

In many ways, it is only natural that small business-owners should be keen to actively pursue growth after the trials of the Great Recession. This is especially true when you... read more

Behind the Scenes of UPS

Behind the Scenes of UPS

Product Management

The United Parcel Services boasts one of the largest and most effective delivery services in the world. From Thanksgiving to Christmas alone, the company delivers more than 500 million packages... read more

Delivery Isn’t Just About Logistics Infrastructure – It’s About the Much Bigger Picture – Visibility is Key

Delivery Isn’t Just About Logistics Infrastructure – It’s About the Much Bigger Picture – Visibility is Key

Product Management

Customers are demanding – that’s a fact. More so now than ever. Having experienced shopping with ‘best of breed’ on-line retaillers, they want their goods and they want them now.... read more

The Murky Waters of Mislabeling

The Murky Waters of Mislabeling

Product Management

The issue of mislabeling came under a huge amount of media scrutiny in 2013 with the horse meat scandal, where UK supermarket chains including Tesco, Iceland, Aldi and Lidl were... read more

What is Indirect Procurement and Why Should You Care?

What is Indirect Procurement and Why Should You Care?

Product Management

Indirect Procurement: Creating and Sustaining Superior Performance How often have you heard of indirect procurement? Indirect procurement being the act of acquiring goods that have no direct impact on a... read more

Should You Price Your Product Low Or High?

Should You Price Your Product Low Or High?

Product Management

Every entrepreneur goes through this dilemma – should you price your product low enough to make it affordable to everyone; or should you price it high enough and win on margins? When I recently sat... read more

Three Reasons You Need to Get Your Product to Market Quickly

Three Reasons You Need to Get Your Product to Market Quickly

Product Management

As CEO and founder of the hot new social media app Hang w/ and an entrepreneur who has built and architected over 100 mobile apps, I have a piece of... read more