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Product Management

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All Product Management Articles - Page 3
Man Looking for Ideas

Inventing Wisely: How to Know When Your Idea is Marketable [Part 1]

Product Management

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In general, entrepreneurs are brimming with creative ideas for what may become the next best thing since sliced bread. However, not every idea is necessarily good, and many inventors waste... read more

The Missing Link Between Product Launches and Sales Success

The Missing Link Between Product Launches and Sales Success

Product Management

Each year companies develop and launch a dazzling array of new products. Some are modifications or minor upgrades of last year’s offerings. Others are extraordinary new products designed to be... read more

A Tale of Risk Management: How Product Types (Should) Dictate Inventory Stock-out Reactions

A Tale of Risk Management: How Product Types (Should) Dictate Inventory Stock-out Reactions

Product Management

Let’s talk about stock-outs for a little bit here. Firstly, all research points to a retail stock out as loss of revenue and deterioration of brand image. Stock-outs for manufacturers... read more

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Product Management

Businesses launching new products are hoping for an immediate impact of their marketing strategies in the form of increased visibility and, more importantly, sales. Today, businesses that launch new products... read more

A Brief Introduction to the Problems Facing Green Supply Chain Management

A Brief Introduction to the Problems Facing Green Supply Chain Management

Product Management

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You’re a major retailer and you’ve decided that your supply chain is going to go green. It’ll be great for CSR, PR, and improving profit margins from reduced waste and... read more


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The Patent Process

The Patent Process

Product Management

Congratulations! You have realized a dream or idea of yours could help the general population. Now what? An idealization can only take you so far without the proper background to... read more

Product Strategy: Pictures are Worth a Million Words

Product Strategy: Pictures are Worth a Million Words

Product Management

I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all... read more

How Do Wholesale Distributors Work

How Do Wholesale Distributors Work

Product Management

Whether you run an online business, or the more traditional brick-and-mortar store, using wholesale distributors and drop shippers can increase your bottom line, while making less of a headache for... read more

3 Weeks to Agile Marketing Success: Lessons from a Product Manager

3 Weeks to Agile Marketing Success: Lessons from a Product Manager

Product Management

Marketing friends, it’s time for some real talk. These days, content is at the center of marketing and fast-paced tactics like newsjacking are regularly used to drive traffic, thought leadership,... read more

For Retail, The Experience Must Be End To End [VIDEO]

For Retail, The Experience Must Be End To End [VIDEO]

Product Management

We all remember UPS’s epic delivery fail of 2013 Christmas. While they cite the weather, and the shortened time between Thanksgiving and Christmas, what really happened was a failure in... read more

Best Practices for Inventory Forecasting

Best Practices for Inventory Forecasting

Product Management

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Running a successful product-based business involves a complete understanding of the supply chain. Inventory forecasting is an essential practice for companies that sell physical goods because this gives them a... read more

Fire of failed innovations

10 Reasons Why your New Products “Crash & Burn”

Product Management

As someone who is passionate about customer understanding I love to help start-ups with their very unique problems, as they often have an idea or product but haven’t yet thought... read more

Lean: Show Orders the Door!

Lean: Show Orders the Door!

Product Management

The entry of sales and purchase orders, and the processing of the related information, are among the most used ERP functionalities. Interesting, when lean experts consider these processes a waste... read more

Business Tips: Making the Most out of Small Warehouse Space

Business Tips: Making the Most out of Small Warehouse Space

Product Management

If you operate a business and have a small warehouse space, you may feel that your business growth is limited. The truth is that the size of your warehouse should... read more

The Effects of Bad Stock Management

The Effects of Bad Stock Management

Product Management

Growing your business requires time, dedication and effort, but it doesn’t have to be an uphill struggle. Effective stock management is a top priority for businesses looking to grow and... read more