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All Product Management Articles - Page 2
How to Avoid Recall Fatigue

How to Avoid Recall Fatigue

Product Management

Are you aware of recall fatigue? This is the term given when many recalled products never get returned or disposed of. Initiating a recall and communicating to consumers the importance... read more

How to Write Product Descriptions that Sell

How to Write Product Descriptions that Sell

Product Management

Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and key ingredients that make one up, you can follow a... read more

Lessons from a Lackluster Product Launch

Lessons from a Lackluster Product Launch

Product Management

A couple years ago, I launched a membership-based online community I called my Clubhouse. I’m a career coach for creative types, and I wanted to find a way to serve... read more

The 7 Pillars of Successful Supply Chain Integration

The 7 Pillars of Successful Supply Chain Integration

Product Management

Why do some manufacturers now prefer to buy from Dutch suppliers? It’s because sustainable competitive advantage is no longer just about the lowest possible purchase price, but about ‘lean co-operation’... read more

subscription_dilemma

Do Subscriptions Make Sense for Your Business?

Product Management

“IDC is observing vendors of all types considering migration toward subscription if they aren’t there already.” ~ Amy Konary, research vice president, IDC You’ve probably heard a lot of talk... read more

Top Tips For a Successful Recall

Top Tips For a Successful Recall

Product Management

Effective recalls must run like a well-oiled machine. Every aspect needs to be coordinated and documented, while communications have to be well targeted. Correspondence between disparate partners creating and selling... read more

Drones Won’t Help With Your Distribution Management

Drones Won’t Help With Your Distribution Management

Product Management

Amazon has sent a letter to the Federal Aviation Administration requesting the ability to test drones. This would require the FAA to change its current stance where drones can only... read more

Rock The Pitch: The New Product Launch

Rock The Pitch: The New Product Launch

Product Management

A friend of mine – we’ll call him Harzog The Bold – runs a technology blog out of New York City. When I asked him for samples of good or... read more

Nice Little Package: How to Productize Your Service

Nice Little Package: How to Productize Your Service

Product Management

Consumer expectations have shifted significantly in the world of purchasing services. While we all experience professionals (e.g lawyers) and tradesmen (e.g. electricians) who expect to do work and just let... read more

Non-GeoIP directed page

Display International Pricing the Right Way

Product Management

Most companies understand the importance of setting marketing-friendly prices as part of their international pricing strategy, but if you aren’t careful about how you display those prices, you can actually... read more

Three Reasons Your Product Launch is Failing

Three Reasons Your Product Launch is Failing

Product Management

You don’t even need to consult the market research to know that launching a new product is cumbersome, complex and costly. Often a look around at the faces sitting at... read more

forecasting, ops rules

Combining Machine Learning and Optimization in Supply Chain Analytics

Product Management

Chief supply chain officers plan to invest in analytics, business intelligence, and other software tools to bring more visibility to their supply chains, according to “Orchestrating a customer-activated supply chain,”... read more

5 ways to rescue your project from poor performers

5 ways to rescue your project from poor performers

Product Management

Have you ever wondered about the reasons behind your project delay? Have you been in a situation where you don’t have answers to tell your client about the delay? Try... read more

Smarter Ways Toward New Product Development

Smarter Ways Toward New Product Development

Product Management

Using its own version of open innovation called Connect + Develop, Procter & Gamble is now accessing externally developed intellectual property to accelerate internal innovation. Is there a better way... read more

an example of a saas home page

Don’t Make These 4 Mistakes When Presenting Your Web Product

Product Management

How would you present your web product to a venture capitalist or journalist in 60 seconds? It’s a well-publicized fact that visitors to a website will only spend a few... read more