Product Management
How Time-boxing Can Help You Become a Better Project Manager
You can view Time-boxing as running a stopwatch for your own project tasks; it is a simple yet effective way of managing the hours in your working day during which... read more
Project Management Software for Traditional vs. Agile Environments
1How much does an agile project management software differ from a traditional project management software? On short: pretty much. But on the other side both types of products have many things... read more
Sales Tools and Planning Resources for Your Next Product Launch
The Brainshark team recently conducted two very successful product launches. Since the experience is fresh in my mind, I thought I’d share some of the tools and templates that our... read more
Understanding the Product Life Cycle
Market research is an essential part of any marketing campaign. A popular research method to use is the Product Life Cycle. It consists of 4 stages- introduction, growth, maturity, and... read more
Extraordinary Products Deserve Extraordinary Product Launches
2Companies in the B2B market develop a dazzling array of new products. Some are modifications or minor upgrades of last year’s offerings. And some are extraordinary new products that are... read more
Why Every Product Needs a Blog & Blog Needs a Product!
Have you ever wondered why people start blogs? In the world of online marketing and product generation, often times it’s to start building up content and name recognition for an... read more
Global Trading Tips: 7 Factory and Product Check-ups That Can Save You Money
Stand by your beds! The snap inspection is an everyday part of life in the armed forces, the gruff drill sergeant storming into the barracks to check that everything is... read more
Should I Own What I Sell?
Many sales people and managers often ask is it necessary to own the product or service that you sell. Is it really important that the sales person also be a... read more
To Add or Not to Add
If you are in the process of adding a new service or product, do you introduce it into the market under your existing brand or do you market it under... read more
An Overview on Common Terminologies of Magento
“Magento” – the e-commerce web application itself is an industry. Its features and usage are so diversified that needs a developer to acquire specific skills. If you are new into... read more
3 Ways to Manage Supply Chain Risk
Companies have been slow to prioritize supply chain risk management and the current known metrics fail to capture the degree of risk present in a company’s supply chain. Therefore, it is... read more
Workflow Management Tips for Businesses
It is no secret that running a business of any size is hard work, but many start-up owners fail to realise how time-consuming a process admin can be. From managing... read more
Project Management: 4 Mistakes Small Business Owners Make
The mistakes small business owners make in project management are the same basic mistakes they make when starting a business. Properly planning and understanding what makes a business work or... read more
Showrooming Affecting Traditional Retailers
Best Buy is counting on Amy Poehler’s humor to convey its branding message when its TV commercial airs on Super Bowl night. The company is hoping Poehler’s humor will get... read more
The Rise of Product Listing Ads: 2012 & Beyond
In October of 2012, Google successfully transitioned Google Product Search in the US to a commercial model built on Product Listing Ads (PLA). Though this enhanced shopping experience was faced... read more
