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All Product Management Articles
Rethinking the Relationship Between Customers and Suppliers

Rethinking the Relationship Between Customers and Suppliers

Product Management

Creating processes that promote learning, trust and adaptability between customers and suppliers can help both be more competitive. How can companies collaborate effectively when the business environment is changing rapidly?... read more

Application Management: What Should You Demand from Your Supplier?

Application Management: What Should You Demand from Your Supplier?

Product Management

Outsourcing application management to an IT support services supplier can deliver real value for your business as long as you ask the right questions. Are your applications really adding value to... read more

Voluntary Notifications on the Rise Indicate Manufacturers Are Taking Control

Voluntary Notifications on the Rise Indicate Manufacturers Are Taking Control

Product Management

Voluntary product safety notifications in Europe rose in 2013 compared to previous years: a sign of increasing caution and consideration on the part of businesses. Product recalls and safety notifications... read more

The Label Matters of 2014

The Label Matters of 2014

Product Management

Food manufacturers and packaging companies are getting a lot of work early this year as the Food and Drug Administration presses for a new set of nutrition information that not... read more

Inventing Wisely: How to Know When Your Idea is Marketable [Part 2]

Inventing Wisely: How to Know When Your Idea is Marketable [Part 2]

Product Management

Last week we discussed the first three things every inventor needs to consider before pursuing an idea they have. In Part II of “Inventing Wisely,” we talk about some essential... read more


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Inventing Wisely: How to Know When Your Idea is Marketable [Part 1]

Product Management

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In general, entrepreneurs are brimming with creative ideas for what may become the next best thing since sliced bread. However, not every idea is necessarily good, and many inventors waste... read more

The Missing Link Between Product Launches and Sales Success

The Missing Link Between Product Launches and Sales Success

Product Management

Each year companies develop and launch a dazzling array of new products. Some are modifications or minor upgrades of last year’s offerings. Others are extraordinary new products designed to be... read more

A Tale of Risk Management: How Product Types (Should) Dictate Inventory Stock-out Reactions

A Tale of Risk Management: How Product Types (Should) Dictate Inventory Stock-out Reactions

Product Management

Let’s talk about stock-outs for a little bit here. Firstly, all research points to a retail stock out as loss of revenue and deterioration of brand image. Stock-outs for manufacturers... read more

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Product Management

Businesses launching new products are hoping for an immediate impact of their marketing strategies in the form of increased visibility and, more importantly, sales. Today, businesses that launch new products... read more

A Brief Introduction to the Problems Facing Green Supply Chain Management

A Brief Introduction to the Problems Facing Green Supply Chain Management

Product Management

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You’re a major retailer and you’ve decided that your supply chain is going to go green. It’ll be great for CSR, PR, and improving profit margins from reduced waste and... read more

The Patent Process

The Patent Process

Product Management

Congratulations! You have realized a dream or idea of yours could help the general population. Now what? An idealization can only take you so far without the proper background to... read more

Product Strategy: Pictures are Worth a Million Words

Product Strategy: Pictures are Worth a Million Words

Product Management

I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all... read more

How Do Wholesale Distributors Work

How Do Wholesale Distributors Work

Product Management

Whether you run an online business, or the more traditional brick-and-mortar store, using wholesale distributors and drop shippers can increase your bottom line, while making less of a headache for... read more

3 Weeks to Agile Marketing Success: Lessons from a Product Manager

3 Weeks to Agile Marketing Success: Lessons from a Product Manager

Product Management

Marketing friends, it’s time for some real talk. These days, content is at the center of marketing and fast-paced tactics like newsjacking are regularly used to drive traffic, thought leadership,... read more

For Retail, The Experience Must Be End To End [VIDEO]

For Retail, The Experience Must Be End To End [VIDEO]

Product Management

We all remember UPS’s epic delivery fail of 2013 Christmas. While they cite the weather, and the shortened time between Thanksgiving and Christmas, what really happened was a failure in... read more