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How to Boost B2B Sales with Social Media
As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend your business’ reach in your industry.... read more
Is Facebook Really Worth $104 $93 Billion?
So, Facebook finally had its long-awaited IPO last Friday and raised $16B in the process. For the past few weeks, many pundits have been arguing on both sides of the... read more
Why Some Of Your Readers Will Lose Internet On July 9th 2012
Time To Spread The Word…. Yup, some of the “hype” you’ve been hearing is actually true… Let me explain…. Several months ago, the FBI caught some bad guys that were... read more
Google Knowledge Graph: How It Works And Its Impact on SEO
Last week, Google rolled out yet another update to their search algorithm that further positions the search giant above all other search engines – that update being Google Knowledge Graph.... read more
Dynamic, Simple and Clean Email and Social Media Marketing Courtesy of Gordon Ramsay
I’m told I’m pretty lucky when it comes to content creation. Ideas come to me fairly easily. They are not always great ideas – but they come along in rapid... read more
Facebook Shares Drop 10 Percent
Social media company’s stock price falls following difficult opening day on Friday that included a 30-minute delay in trading Facebook shares have fallen 10 percent below their IPO price on... read more
What Does $4.6 Billion in Coupon Savings Have to Do with Savvy Consumers?
The days of consumers clipping coupons, or waiting for the right promotions on Facebook, Google, from your restaurants, or brands have gotten a little easier with “My Linkables” from Linkable... read more
Chatting up Social Media Metrics with Leslie Poston, the author of the new Social Media Metrics for Dummies
I have to tell you that one of my best of parts of my job as head of marketing and sales for Awareness, Inc. is that I can reconnect with... read more
While You Were Sleeping Microsoft Launched So.cl - A New Social Network
Ok, maybe it wasn’t while you were sleeping per se, perhaps it was while you were grilling or watching a ball game or mowing the grass. Whatever it was you... read more
Extreme Trust: Can Honesty be a Means of Competitive Advantage? (Part 2)
I value what Don Peppers and Martha Rogers write and as such I am making my way through their latest book (Extreme Trust) and using it to write a series... read more
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How to Increase Your Business Profits
We all want more profits. They key is to identify which steps will have the biggest result for your bottom line. Generally increasing your business profits will come from a... read more
Connect Google Tools for Maximum Benefits
Utilizing free resources is a favorite pastime of mine, especially the ones from Google because they generally have bells and whistles you can’t always find elsewhere. It’s important to take... read more
Making a Mess out of Measurement
Measurement is such a tricky thing. Whether you’re trying to brew your morning coffee or analyze a full-scale marketing program, there are more ways to do it wrong than to... read more
Are You Blogophobic? Recovery Step # 7: Measuring Content Marketing Results
(This is Part 11 in a blog series on understanding – and curing – Blogophobia: the Fear of Content Marketing”) In the previous post, BlogophobiaRecovery Step #6: Promoting Your Marketing Content, I talked... read more
Facebook’s Stock Dip — Keep Calm and Carry On
Four days into Facebook’s IPO and the stock price has slipped from $38 to $31. To the surprise of exactly no one, the press is having a [expletive] field day.... read more
