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How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy
1What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters? If you followed the Dachis Group’s Social... read more
The Art of Storytelling in Business
2“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But... read more
Twitter Faux Pas and Facebook Blunders: What Not to Do When Using Social Media for Business
Social media is a powerful tool that instantly puts a brand in touch with thousands of potential customers. Yet, as they say, with great power comes great responsibility. This means... read more
Official Twitter Analytics Rolling Out To Users
Official analytics have been a long-awaited feature among Twitter users. For years, unofficial Twitter analytics tools, such as TweetStats, have been popping up. While it was possible to piece together... read more
Artist Uses Twitter In Treasure Hunt For Free Artwork
An abstract artist that goes by the Twitter handle @streetartdrop – has got fans on Twitter closely watching his tweets for clues as to where they can get their hands... read more
How To Write A Blog Post (For People Who Hate To Write)
Some people hate writing. Perhaps you are one of them. If so, the idea of writing a blog post might sound like the most miserable self-promotional task you could undertake... read more
9 Internet Trends Charts You Need To See
1I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the... read more
Google Launches Carousel: What It Means For Local Search
Google has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding... read more
4 Copywriting Tips From Bruce Barton
When it comes to creating website content, why not learn from the copywriting masters? Before there was David Ogilvy, there was Bruce Barton (1886 – 1967), next-door neighbor to a... read more
Co-Creating Value Using Social Media Marketing
Co-creating value using social media marketing sounds like a very complex task, but it’s a very simple concept. It’s the implementation of service-dominant logic that makes co-creating value challenging. So,... read more
Surviving An Online Crisis: Tips To Prevent Social Media Mistakes
If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as definition examples: Amy’s Baking Company, Taco Bell and Epicurious.... read more
5 Content Marketing Lessons Learned From Superman: The Man of Steel
We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some... read more
A 7-Day Plan To Improve Your Twitter Reach
Make the Most of Your Social Media Strategy Are you unhappy with your number of followers? Do you sometimes feel like you’re Wile E. Coyote, and Twitter is your Road... read more
Should I Delete My Low Quality Score Keywords?
When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly... read more
The Importance Of Follow Up - A "No" Strategy That Can Lead To A "Yes"
I read “Why 8% of sales people get 80% of the sales“ written by Robert Clay with Marketing Wizdom that emphasizes the importance of follow up. As a sales manager, you are tasked with... read more
