We talk a lot about “Expert Sourcing” at Ideasicle, which implies that we have experts that we source. And we do. These experts were hand picked by our founder, Will Burns, from his days at agencies like Goodby, Wieden, Arnold, Mullen and others. All brilliant folks with many points of view and with many different talents, brought together virtually for real-world effect (just ask our clients).
Anyway, we normally keep their identities secret, as many of them continue to work at prominent agencies. But two have decided to reveal their identities in this Ideasicle Podcast (listen to find out who). Also, another of our experts stays incognito, but offers her wisdom around our continued theme: untangling the mysteries of the elusive idea.
A window into the heretofore veiled and collective minds of the Ideasicle Expert. Enjoy!