As a Pinterest Consultant I hear these same two questions over and over:
- How do I create more content because I simply don’t have enough images?
- What’s the fastest way for me to build up my followers?
Unfortunately many businesses go on Pinterest without having a plan of how they want to achieve their goals on Pinterest. The good news is regardless of what your goals are on Pinterest you need to do two things to get more content and followers:
- create a group board
- join a group board
So you’re thinking what is a group board? A group board is a board that you and other people that you invite, can all pin on the board together. Group boards are easily identifiable because you will see a symbol of a group of people next to the board title.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Why should you use group boards?
There are 8 benefits for your business:
- increased exposure & visibility especially when you invite a pinner that has a huge Pinterest following
- increases your number of followers immediately
- it brings people together creating a sense of community
- you have others contributing content which saves you time and energy
- you elevate the pinners to the role of brand ambassadors which their followers will take note of
- gives you insight into what pinners want & need by analyzing which images your followers engage with the most
- helps you determine future marketing initiatives and product development
- helps make your brand appear more approachable
Let me explain something about point #2. Technically the number of followers does not show up on your number of “Followers” but what happens is that every pinner that is following a board that you belong to gives you immediate exposure to their followers. It’s like being in a Facebook group. You may not be the creator of that group but the members see you every time you post something. So every time you add a pin to a Pinterest group board they see you!
The pinners will also get an email from Pinterest on your behalf telling them you have pinned an image.
That’s double exposure!
If they see that you’ve been adding valuable content to the group board they will most likely check your account with one simple click and see what other boards you have too. Do you see how powerful that is? If they like or need any of the items on your boards they will follow you and when they do your number of “Followers” increases!
Now that you can clearly see the benefits let me show you how to create a group board.
Creating a group board is no different than creating a regular board. The only difference is that once you invite a Pinterest user to your group board and they accept your invitation, it automatically becomes a group board. Follow these steps:
- Go to the board and click Edit
- Enter the first and last name (or email address) of the invitee under Who can pin?
- Click his/her name once it loads
- Repeat for any other people you’d like to add
- Click Save Changes
If you want to seriously fail with your Pinterest group board here’s a great example. Why in the heck would you start inviting pinners when you’re not set up properly?
Pleazzzzz do not do this! C’mon – this is your effort…three images???
If you invite someone to a group board have at least 10 images. With 3 images it’s like being invited to a party and this is how you wow your guests?
Here’s why and how to join a group board:
One of the benefits of joining a group board is to save you a ton of time. When you’re just starting out and building up your number of followers on Pinterest you want to have several boards that will attract pinners as many pinners as possible for you.
To begin with I recommend a few boards that cover a broad range of interests to increase your chances of being followed. It’s like meeting someone for the first time and connecting because you have similar interests. If you have nothing in common with that person your conversation probably won’t last very long and the chances of you exchanging phone numbers on your iPhone is probably very slim. That’s how it is on Pinterest.
People will follow you if they share similar interests. This is why you benefit by creating boards that are aligned to the most popular categories on Pinterest… and forget about pushing your products for a moment.
According to RJ metrics they revealed from a dataset of 50,000 random pinners and their pins that 92% of pins (images) are made by women on Pinterest. Here’s what they’re pinning:
- 20% Food and Drink category
- 12% DIY & Crafts
- 11% Home Decor
What this means is that you must have these 3 boards. If your business does not specialize in these 3 categories the most efficient way to create these boards without doing any work is to join group boards in these categories.
So when you join these group boards all you need to do in add content to it and those pins will be seen by everyone else who have joined those boards. How amazing is that right?
To join a group board here’s 3 ways for you to request to be added as a board contributor:
1) Make a comment on one of their pins on the board you want to join and ask to be added. Make it easy for them by providing your Pinterest URL. Here’s what you want to add:
“I’d love to be part of your group board. Could you please add http://www.pinterest.com/wglvsocialmedia/ Thank you!”
2) Reach them through their Facebook or Twitter account which you will see on their profile.
3) If they have added their website, go to their website and look for their email address.
There you have it! You have just learned how to get free content so you don’t have to do all the work!
Make wise choices about which group boards to join. Don’t just join for the sake of joining because you think more people will follow you. Choose boards that your target audience is engaged in.
Here are two websites that will help you find the most popular group boards to join:
Below is an example of what Board Deck looks like when looking for group boards in the Food Drink category. I recommend that you choose a group board that has the most followers to increase your chance of getting more noticed and hopefully pinners will also check out your other boards and follow you as well.
Refining your search is also a good idea if you’re looking for something more specific that your target audience is most likely going to be engaged in. For example you can refine your search and look for paleo, gluten free and so forth.
Bottom line is that you have to have a group board and join one. It’s the easiest and quickest way to give your Pinterest page more exposure, content and followers.
What has been your experience with group boards?
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.