Pinterest is the new kid on the social media block, but has already established itself as an important player in the digital marketing landscape. The social bookmarking service, which allows users to collect and organize pictures online by “pinning” then to a categorized “board,” became the fastest website in history to past the 10 million user mark.
Earlier this year, a study looked into the demographics of Pinterest users, finding some interesting statistics. For example, 80% of Pinterest’s nearly 12 million users are women. But a new Infographic from Modea goes even deeper, providing insights on the actual lifestyles and behaviors of Pinterest users.
The Infographic can be valuable for a company looking to make Pinterest a part of its digital marketing strategy (which every company should want to do). It seems to be a great platform to market alcohol and restaurants, while not a good place for sports.
Some surprising points from the Infographic:
- 52.56 percent of Pinterest visitors have never uploaded images via their mobile device. And out of the ones that do, only 5.31 percent use an iPhone—putting the top-selling smartphone a distant fourth place behind Motorola (19.2 percent) LG (18.9 percent) and Samsung (17.32).
- 53.89 percent of Pinterest visitors consume alcohol, and liquor is the most common choice at 49.66 percent.
- 62.5 percent of Pinterest visitors say they like to dine out, about 9 percent more than Internet users in general
- Only 6.3 percent of people have attended a professional sporting match in the past 6 months (as opposed to 8.3 percent of other internet users), and only 5.1 percent of them have searched for college sports related topics (1.1 percent less than the rest of the web).
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