Top 4 Marketing Strategies for Businesses to Gain Popularity on Pinterest

A recent report from Shareaholic informs that the referral traffic from Pinterest is more than the traffic from LinkedIn, YouTube, and Google+ combined.

Also, Google DoubleClick Ad Planner reveals that a large percentage of Pinterest users are women. The demographic shows participation by 80 percent of the women, who are mainly between the age group of 25 and 44, in comparison to only 20 percent of male users on the site. Thankfully, with sports teams making their Pinterest boards now, this number is expected to see a gradual change in future.

With that being said, there’s a huge lot of potential that Pinterest has in store for businesses and SEO purposes. This is why it makes perfect sense for you to leverage the marketing strategies for Pinterest for better visibility and to reach out to the masses. Given below are a few methods that can help you get started:

  1. Prepare Your Online Catalogue – Okay, a pretty clichéd point but this is definitely a must for a business that is trying to sell physical products. A jeweler, for instance, can create boards for necklaces, bracelets, and earrings. Be sure to add on the price tag to every image and link the image back to the product description page of that product on your website.
  2. Make User-Generated Boards – You can host various boards for your followers, encouraging them to pin stuff on that board according to your chosen theme. Make the most of this feature. Like, Apple can create a board that lets users share the iPhone cases that they love.
  3. Make a Testimonial Board – This is a great way to display the feedback you receive for your products or services and build your trust with prospective clients/customers without having to put in much effort on your own. For instance, if you’re a beauty expert, your followers can pin images of the makeup you did for them on their wedding, or how well the nail art done by you worked for them. Leveraging testimonials through these boards can work wonders for your business.
  4. Host a Giveaway or a Contest – Encourage your followers to create a pin board for your brand in their accounts and host a “Pin to Win” contest or a giveaway. Ask people to pin images in these boards that express why they are a fan of your brand. You may even popularize this contest on other social media sites, finally making more people interested in knowing ultimately about your company.  This idea was implemented by a company named Land’ End when they hosted their holiday contest some time back.

While there’s no established rule as such but Pinterest does mention that want user to avoid self promotion on the site. If you’re a Food critic pinning constantly about fashion, or a wealth management company pinning stuff like images of food and travel destination, you’ll be considered a spam and will be completely ignored. After all, it pays to care what you’re sharing. It’s important that your self-promotion should appear native to your community to attract traffic to your blog/website.

Brenda Lyttle is a SEO and Online Reputation Management expert. She is a contributor for a popular SEO reseller firm, based in Miami

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