How Private Pinterest Boards Work
You can only create up to 3 secret boards
If you already have 3 secret boards but want to make a new one, you’ll need to delete one or make one of your current secret boards visible to everyone. If you’re invited to contribute to someone else’s secret board, it won’t count against your 3-board limit.
Your Secret Board pins will not show up anywhere on Pinterest
When you add a pin to a secret board, it won’t show up in the category sections, Popular, Everything, anyone’s search results, your followers’ home feed, your own home feed, or even pins or activity pages on your profile.
Your secret boards and pins can be found at the bottom of your profile.
How to Create Your Private Pinterest Board
Click on an empty board at the bottom of your Pinterest profile where it says “Create a Secret Board”:
Recommended for YouWebcast: Your Viral Voice: How to Create Conversations that Convert to Sales
When the pop-up appears, give your board a name and say who can pin. The Secret setting will already be toggled to ON—this means your board is secret. If you are creating a normal Pinterest board, you’ll have the option to toggle the Secret setting to ON to make your board secret.
Making Your Private Pinterest Board Publicly Visible
The most important thing you need to know: Once you’ve made a secret board visible to everyone, you can’t change a board back to secret (you also can’t make existing boards secret).
To make your board visible to everyone, just click on “Edit Board” and turn your secret setting to OFF:
What happens when you make a Secret Board visible to everyone?
- People who have selected “Follow All” on your account will now be added as followers to your newly visible board.
- People will now be able to see your board on your profile and follow it like they can do any other board.
- All of the pins on the board will become visible to everyone and can be liked, repinned, and commented on by all other users. All of the comments on the board will also become visible to everyone.
Collaborating on Private Boards on Pinterest
Once you’ve created the secret board, simply type in the first and last name of the person you would like to add as a contributor (or type in their email address). You can invite people you follow on Pinterest as well as your Facebook friends. You can add more people to your secret board anytime you want.
All collaborators are also able to recommend other people to be invited to a secret board. The creator of the board is the only person who can approve and remove these requested collaborators.
When a secret board has multiple contributors:
- ONLY the board’s creator can make the secret board visible to everyone. No other person will be able to change this setting.
- Invited contributors will be able to view the secret board and request approval for people they would like to invite to the secret board. Only the board’s creator can approve and remove these requested contributors.
- All contributors will be able to repin and like pins on this board. All contributors will also be able to repin contents of the secret board to other boards. These repins and likes will not display information about the secret board or link back to the secret board.
Invited to someone else’s secret board? Your activity might not stay secret.
If you accept an invitation to join a secret group board, the creator of the secret board can make the board visible to everyone at any time, and does not need permission from other collaborators to do so.
If the board’s creator changes the secret setting of the board to visible, all the collaborators will receive an email notification.
What happens when a secret group board is made visible to everyone?
- All the board collaborators become visible to everyone
- Everyone’s pins and comments on the board also become visible.
- The board and its pins now become visible to everyone on each of the board collaborators’ profiles.
- People who selected “Follow All” on any of the collaborators’ profiles will be added as followers to the newly visible board.
- Previously existing pins will become visible in Search results, and will be interactive just like regular pins.
- New pins on the group board will be shown to the board’s followers and can be shown in other public areas of Pinterest, such as Search results, the Everything page, the general category feeds, etc.