Wondering how you can promote your brand successfully on Pinterest without a large selection of pin-worthy photographs? Keep reading!
Although your brand’s products or services may not be a good fit for pinning, that doesn’t mean that you should disregard Pinterest altogether. Now that Pinterest is the third most-visited social site, it’s a must-have for all brands. We recently reviewed Starbucks and Lowe’s Pinterest accounts, two brands that have been successful with few of their products pinned. If your brand doesn’t have a wide array of high-quality images, don’t fret! What makes Pinterest great is the ability to share inspiring content and imagery that doesn’t have to be yours.
Facebook, Twitter, and Instagram are great places to share your brand’s content, post peeks into office life, and to interact with followers regarding your brand’s content. Pinterest is a great space to get creative and connect with your community of followers by sharing categories of pins they’d like and images that will inspire their lives and hence connect them closer to your brand, whether it’s your content or not.
How to make a successful Pinterest account with little-to-no pin-worthy images:
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- Create a variety of boards relative to your customers’ interests and brand
- Repin content relative to the seasons (fall, Thanksgiving, Christmas, winter, spring, summer)
- Repin high-quality vertical images (736 x 1128 pixels high recommended)
- Interact with followers through comments
- Pin your content when you can, but make sure to stay true to your brand’s aesthetics & uphold good image resolution
- Consider starting a blog and pinning from that blog. To have traffic connect back to your site, have the blog be a part of your website if possible. Then get rich pins for your blog.
- Design an infographic, instructographic, or word-based pin linking to your website or blog. This way you can share the benefits of your products or services in a visually appealing and intriguing manner. Give each of your pins descriptions that are short and sweet.
Example of a blog title rich pin
When pinners discover that their personal aesthetics are very similar to your brands’, they’ll feel intrigued to learn more about your products and services. If they regularly notice and relate with your pins, this could lead to trial, regular purchases, and eventually becoming a lifelong customer. All you have to do is get started and keep with it. Feeling confused or not sure where to start? Read our blog for lots of beginner tips, examples, and statistics.
It may seem discouraging when your Pinterest follower numbers don’t skyrocket at first, but by following our tips on best brand practices, your brand can slowly but surely build a strong following. With all of the creative possibilities in group boards, contests, dedicated boards, and more, Pinterest allows people to interact with brands in a personal manner like never before. Take advantage of Pinterest and the ROI will speak for itself.