“I made this recipe for dinner last night that I had found on Pinterest.” “I found this really cool DIY project on Pinterest that I’m going to try this weekend.” No doubt you’ve heard an iteration of one of the previous statements. The buzz surrounding Pinterest is continuing to grow, and brands that are currently on Pinterest or are thinking of getting involved need to have a search engine optimization strategy in place to reap full ranking benefits on the SERPs (search engine results pages). One article outlined the following 10 SEO tips for Pinterest.
1. Share your own content: Uploading your own images provides more value than solely re-pinning other’s images. To be most effective, you should do a healthy mixture of both.
2. Keyword target file names: Be sure to approach file naming from a search engine optimization prospective. “keyword-phrase.jpg” will rank better than “March2012_00011.jpg”.
3. Diversify your pinning: Pinning from a variety of different sources will make your Pinterest boards more compelling and re-pinning, liking, and commenting will definitely affect where your images appear.
4. Add a link: For every image you upload, be certain to edit the pin to add a link. The added link is “nofollow” and, therefore, shouldn’t be given weight according to standard nofollow rules, but this link allows the Pinterest user to click your image for the source. Conversely, links in the description are currently followed, so be sure to add your link to the description as well so Google can follow it and give the URL weight.
5. Description, description, description: Pinterest allots 500 characters for descriptions, and SEOs all over would be remissed if you were not taking advantage and using all 500 characters to give a keyword-dense description, commentary, or explanation of your pinned image. Note that you can edit descriptions of both images you have pinned or re-pinned.
6. Follow the leader: Take time exploring Pinterest to see what types of images catch your eye and what types of content effectively persuade you to engage with them, and then upload similar types of images and content. The more your images are shared and engaged with, the better it will be for your search engine optimization goals.
7. Don’t fall into the advertising trap: Remember that Pinterest is a social media platform. You’ve got to be involved in the conversation. Comment, like, and re-pin other user’s images to help increase your followers, because it’s likely that search algorithms will incorporate how engaging your social media platforms are in the near future.
8. Keyword target board names: This SEO tip is on the same line as keyword target file naming. Create an array of boards with keyword focused names. “Charleston beaches” will serve you better than “Places I love”.
9. Add the website buttons: Give the people what they want when they want it. Add the “Follow” and “Pin It” buttons to your website now. If the buzz around Pinterest fades and people stop using it, you can easily remove the links then instead of waiting to see if Pinterest is here to stay and missing the current opportunity.
10. Be yourself: Pin what you like and be kind to others.