SEO Tips: 10 Search Engine Optimization Tips For Pinterest

“I made this recipe for dinner last night that I had found on Pinterest.” “I found this really cool DIY project on Pinterest that I’m going to try this weekend.” No doubt you’ve heard an iteration of one of the previous statements. The buzz surrounding Pinterest is continuing to grow, and brands that are currently on Pinterest or are thinking of getting involved need to have a search engine optimization strategy in place to reap full ranking benefits on the SERPs (search engine results pages). One article outlined the following 10 SEO tips for Pinterest.

1. Share your own content: Uploading your own images provides more value than solely re-pinning other’s images. To be most effective, you should do a healthy mixture of both.

2. Keyword target file names: Be sure to approach file naming from a search engine optimization prospective. “keyword-phrase.jpg” will rank better than “March2012_00011.jpg”.

3. Diversify your pinning: Pinning from a variety of different sources will make your Pinterest boards more compelling and re-pinning, liking, and commenting will definitely affect where your images appear.

4. Add a link: For every image you upload, be certain to edit the pin to add a link. The added link is “nofollow” and, therefore, shouldn’t be given weight according to standard nofollow rules, but this link allows the Pinterest user to click your image for the source. Conversely, links in the description are currently followed, so be sure to add your link to the description as well so Google can follow it and give the URL weight.

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5. Description, description, description: Pinterest allots 500 characters for descriptions, and SEOs all over would be remissed if you were not taking advantage and using all 500 characters to give a keyword-dense description, commentary, or explanation of your pinned image. Note that you can edit descriptions of both images you have pinned or re-pinned.

6. Follow the leader: Take time exploring Pinterest to see what types of images catch your eye and what types of content effectively persuade you to engage with them, and then upload similar types of images and content. The more your images are shared and engaged with, the better it will be for your search engine optimization goals.

7. Don’t fall into the advertising trap: Remember that Pinterest is a social media platform. You’ve got to be involved in the conversation. Comment, like, and re-pin other user’s images to help increase your followers, because it’s likely that search algorithms will incorporate how engaging your social media platforms are in the near future.

8. Keyword target board names: This SEO tip is on the same line as keyword target file naming. Create an array of boards with keyword focused names. “Charleston beaches” will serve you better than “Places I love”.

9. Add the website buttons: Give the people what they want when they want it. Add the “Follow” and “Pin It” buttons to your website now. If the buzz around Pinterest fades and people stop using it, you can easily remove the links then instead of waiting to see if Pinterest is here to stay and missing the current opportunity.

10. Be yourself: Pin what you like and be kind to others.

Comments: 9

  • rambabu seo says:

    wow jeff, you made such a delightful recipe with these informative SEO tips to keep in mind. This is something that really helpful in order to sort my pinterest effectively !

  • John Crockett says:

    Are the links in the description really dofollow links? Can you point me to an example? I am only seeing the links as nofollow other than the one profile link.

  • SEO says:

    Add to this that internal links with good anchor text are treated no different to incoming links with good anchor text, if most of your internal links to your Corvettes page used the keyword Corvettes as anchor text they would boost that page for that SERP. Most of my rankings are based on this type of SEO, internal links are so undervalued in the SEO industry.

  • Awesome article! I just set up my pinterest for my photography business Elyk Studios Photography & Videography & this was extremely helpful!

    Thank you!
    Elyk Studios
    Delaware photographer

  • Michael says:

    I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.

    The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can’t make my website increase in SEO. I don’t know why.

    As I know currently pinterest is best for SEO for these reason:
    1. Once our website pinned it has 3 backlinks counts
    2. Google interest in social media signal so it will not tagged as links farm
    3. Currently pinterest links are dofollow even the image
    4. Even not support anchor text (except the url link), it’s still perfect for placing our keywords in description. Google will READ it!!
    5. You need to ping the links of your pins to the to get your website increase in SEO
    6. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.

  • David says:

    I recently noticed in my Google Webmaster Tools metrics that I received a backlink for one of my sites. Turns out, someone months ago had pinned one of my images. This has me thinking about using Pinterest to achieve backlinks and attract traffic.

  • Here is a quick tip to add to the Pinterest SEO-discussion:
    1. Don’t change board-name. If you change board-name will the URL change as well and the old URL will be dead/404. Yaiks!
    See screenshot:

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