The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.
Fortunately for marketers, Pinterest is one of the easiest platforms to track.
Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest.
Who Pins Your Content on Pinterest
Today, Pinterest is one of the easiest platforms to track for small sites. All pins are consolidated by source at http://pinterest.com/source/ + yourdomain.com/. For example, you can see all pins from IBM.com at http://pinterest.com/source/ibm.com/.
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Here are a few things to note when searching for your pins on Pinterest:
- Pinterest ignores the leading www in a domain name.
- Subdomains are tracked separately from core domains. To see subdomains, you need a separate search. Using my testboard as an example, note the listing under http://pinterest.com/source/tweets.b2bdigital.net/ is not listed at http://pinterest.com/source/b2bdigital.net/.
- Only original pins are listed, the number of repins will be listed below each pin.
Once you identify who is sharing your information, you can identify specific boards and people you should be following or even reaching out too.
As Brad Shorr mentioned here, source URLs can be changed. This is sleuthing, no one said it was easy or foolproof!
How much traffic does each Pinterest pin drive?
Again, Pinterest is one of the easiest platforms to track. Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin.
From this page, you can link to each pin and quickly identify top traffic driving pins as well.
When looking at this information, it is important to note that each repin is tracked separately.
Tracking traffic from Pinterest is the easy part. Beyond infographics, are you seeing B2B marketers create content that is worth pinning? What recommendations do you have to encourage sharing content on Pinterest?