Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

Fortunately for marketers, Pinterest is one of the easiest platforms to track.

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest.

Who Pins Your Content on Pinterest

Today, Pinterest is one of the easiest platforms to track for small sites. All pins are consolidated by source at + For example, you can see all pins from at

Screenshot of Pinterest Pins from

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Here are a few things to note when searching for your pins on Pinterest:

Once you identify who is sharing your information, you can identify specific boards and people you should be following or even reaching out too.

As Brad Shorr mentioned here, source URLs can be changed. This is sleuthing, no one said it was easy or foolproof!

How much traffic does each Pinterest pin drive?

Again, Pinterest is one of the easiest platforms to track. Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin.

From this page, you can link to each pin and quickly identify top traffic driving pins as well.

When looking at this information, it is important to note that each repin is tracked separately.

Your Turn

Tracking traffic from Pinterest is the easy part. Beyond infographics, are you seeing B2B marketers create content that is worth pinning? What recommendations do you have to encourage sharing content on Pinterest?

Comments: 1

  • Rania says:

    Pinterest is the most explosive social networking site right now. Businesses wanting to capitalize on this should learn how to optimize their page using Pinterest SEO. Here’s a quick guide- Pinterest SEO: 3 Quick Tips to Help Brands Optimize and Rank in Google

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