Well, that didn’t take long. Pinterest, the hot online photo-sharing site, has become the third most popular social media platform in the US, following Facebook and Twitter, reports Mashable. Pinterest scored 21.5 mn in the week ending January 28, 2012, up close to 30X relative to a comparable week six months earlier. The site still appeals to women more than men, with the former accounting for 60 percent of traffic (based on Experian Hitwise data).
So, here’s the scoreboard, based on Experian Hitwise data from March 2012:
1. Facebook: 7 bn total visits
2. Twitter: 182 mn
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
3. Pinterest: 104 mn
4. LinkedIn: 86 mn
5. Tagged: 72 mn
6. Google+: 61 mn
These rankings don’t include mobile traffic, which could account for as much as 40 percent of Facebook’s overall action, and likely more than that for Twitter. It also pretty much takes Instagram out of the running. Mashable notes: ‘According to Experian’s reckoning, Foursquare only got 2.9 mn visits in March and Instagram got 10.2 mn.’ Both sites, of course, have a user experience that skews heavily mobile.