Do you have a Pinterest plan? Start here.
People reach out to me almost daily to ask me how they can get more repins and more followers.
I respond with questions, one of which is “do you have a plan or goal for Pinterest?”
99 percent of the time they say “no”.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Most people who use Pinterest for their business are too eager to start pinning pretty images in my opinion and they overlook the steps required for creating a solid foundation on Pinterest. There is some science to Pinterest. There is so much more than just pinning images. Having a plan is like building a foundation for success. If you think you can just wing it on Pinterest you a seriously mistaken.
We live in a world where most people want the quick fix. Nothing drives me crazier than seeing blogs and articles that have headlines that boast; you only need 5 minutes a day to manage a social media account or 5 minutes a day for killer abs. Are you kidding me? Seriously do they think we are that naive?
What I often see pinners do is jump ahead to the more advanced strategies when they haven’t even done the basics to ensure their account is set up properly. You can have the best images but if people can’t find you on Pinterest it’s because you haven’t set your account properly then you’re not going to get the biggest ROI possible. Would you ever wonder through a forest without a map?
There are no short cuts in life. You have to be willing to roll up your sleeves if you truly want to have success in your business. That means sitting down and having the discipline to go through exercises that may not be so exciting or fun. We have to put in the basic Pinterest foundation first if we want our pretty pictures to do their job. Operating Pinterest without a plan is a recipe for disaster. I have literally seen it thousands of times.
You can’t start just going on a pinning frenzy without a purpose and expect any kind of success; Pinterest does not work that way.
Our goal with this post and others like it is to empower you to create a solid foundation for your Pinterest account so that all your great pining work pays off with followers, traffic and sales. That is what you want in the end right?
Here’s a simple step-by-step guide on how your business can efficiently maximize its’ Pinterest / social media marketing:
1. Define your Pinterest goals?
Ask yourself what do you want social media to accomplish? Is it to…?
- build brand awareness
- drive more traffic to your website
- get new customers
- increase repeat sales
- encourage existing customers to write great reviews about you
- interact with customers to collect more market feedback
- create a fire sale to move old merchandise
Be clear on your goal. Attach metrics to them so you can monitor for progress and success.
2. Who is your target market?
- Do you know their; needs, problems, interests, values, dreams, worries etc.
3. What’s your competition doing?
Here’s a series of questions that you need to ask yourself about your competitors, however small:
a) Who are your top 3 competitors on Pinterest?
b) What are they doing wrong or right on Pinterest? How can you do better?
c) What are people pinning from their website? To find out go to www.pinterest.com/source/yourcompetitorswebsite.com
4. Create a content schedule.
- What type of pins will you create that will help align with your target audience’s; needs, values and problems? What keeps them up at night?
- How many boards and pins will you create on a consistent basis?
Pinterest Hot Tip: 40 boards are what you want to aim for to get the most followers.
Plus of course work on adding quality pins to those boards. You want as many pinners
following your entire account versus just following one of your boards. This way when you create a new board Pinterest notifies them of your board giving you more exposure.
- Employ the 80/20 rule.
- Where else can you share your Pinterest content to get more engagement?
5. Create a social media calendar.
- Determine the frequency of your pinning activities.
- Stick to a regular schedule.
- Who will do the pinning? Yourself or someone else from your team? I’m guessing you want to find ways to make your life easy right? To me time = money so I make sure I identify tools that will help me be more efficient. This frees up time and allows me to focus on other parts of my job that will make money and provides me more time to spend with my family and friends. I use ViralTag’s scheduling tool to create that efficiency.
Why would you seriously want to be glued to your computer all night long?
6. Measure Results.
- Before you start your social media campaign establish metrics that are associated with your business goals. Refer to #1 above and attach metrics to those goals.
- Decide how often you want to monitor your results.
- What analytics will you use to measure your results?
- If you cannot track and measure ROI accurately how will you even know if something is working, partially working and booming? How will you ever know if the person you are paying to do the job for you is actually earning their paycheck?
On June 5th of this year Pinterest announced new and improved Pinterest analytics available to those who have verified websites. They are still working out some of the kinks and the new tools will be available to all very soon. You can expect to see:
- How Pins from your Pinterest profile are performing.
- Which of your Pins and boards are driving the most impressions, clicks and repins.
- Clue you in to Pins that drive engagement across different platforms.
Source: Pinterest Blog
Tailwind makes my life easy by giving me the metrics I need to know so I can do more of what’s working and less of what’s not. Do you really want to count those metrics manually, I don’t? There’s nothing fun about that to me and it’s a total time waster. We all need to worker smarter, not harder. Tools help me. Use this promo code 5OFF to receive 5% discount on Tailwind’s analytics.
If anyone wants to learn more about how to leverage the power of Pinterest into their business please contact me to reserve a free 30 minute business consultation to avoid wasting time or get Chapter 1 from my Pinterest course for FREE.
Thank you and good luck. “Pin with a caring heart” and you’ll make more money with Pinterest!