I remember when Pinterest was first getting popular and served as one of the biggest distractions when I was trying to study for exams. I liked the humorous posts and fashion boards. A few years later, my friends started getting married and Pinterest was an excellent way to brainstorm ideas for bridal showers and cute DIY projects. As the end user, I can definitely see how Pinterest marketing would be a good outlet to implement a campaign to leverage a product or service. As a business, you might want to know…
5 statistics on Pinterest Marketing to consider for your marketing strategy:
1) Conversion rates for Pinterest traffic are 50% higher than other social media sites:
In other words Pinterest drives more traffic. The click-through from Pinterest to your website and then ultimately purchasing your product or service, is ultimately what you want.
2) Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
Which makes sense — you can appeal to the consumer visually, with a convenient link to your website.
3) 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
What this means is that your content has the potential to make a major influence if it is repinned often. This is especially true because Pinterest networks are made up of friends — and people trust their friends.
4) Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook.
Pinterest has been referred to as a “top of the funnel channel” — this is because it sends more new and potential customers to your site than Twitter and Facebook. Being a strong lead generator, Pinterest has earned its name in the marketing arena for online sellers.
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5) 80% of total pinterest pins are repins.
Which means, original content makes up 1/4 the amount of total content on Pinterest. Designing content that is relevant and shareable will increase the likelihood of it being repinned.
(Statistics from: Social Media Today)
What are some examples of excellent Pinterest marketing?