Pinterest: Just Pointless Pins?

I read this interesting article about Pinterest today, which inspired me to share my thoughts about this topic in this blog. We have all read about Pinterest. Pinterest is a successful convergence between social bookmarking and the visual world. It has become a huge traffic booster for websites.

As we all know, Social Media are important drivers for higher ranking in SEO search and generate more traffic to your website. Pinterest does mainly the latter so it seems.

Verwijzende site Pinterest

Visits increse by 4000% in just 6 months
Pinterest generates more referring traffic to websites than Google+, LinkedIn and YouTube. This insight, together with the fact that Pinterest now has a five million unique users per month, makes it a serious player in the social field. It’s becoming more than a hype. These numbers speak for themselves. How can any marketeer resist not using it with numbers like this?

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Pinterest = Social + SEO
Pinterest adds a new chapter to social media marketing and Search Engine Optimization (SEO), it has the potential to stimulate website visits. It is a social network and thus revolves around interactions, conversations and connections.

Tips how to use Pinterest

1. Provide a full board of ‘pins’ and be specific
The fuller your board, the greater the chance that your board will be followed. It is also important to choose a niche, on a personal level that is not just a board with funny pictures, but specifically with funny pictures of children or animals. As an organization, you ensure that the products you put on your board stand out against your competitor.

2. Be distinctive and innovative
Make sure you are creative. For example, you could staff all your company members on your board. For some inspiration, check out some examples such as Nordstrom (clothing) and The Travel Channel. But also as an online marketing website or university, Pinterest is suitable.

3. Make use of cooperation opportunities
Pinterest offers the possibility to work together on a board. Pin a photo or design and comment on other people’s pins. Pinterest provides an automatic source so fellow contributors can immediately see where the image comes from. As an organization you can ask customers what they would like to see with regard to your latest product. The number of likes can then ultimately be a decision maker for your new product.

4. Check Who has pinned your images
If you check (with your URL on the site of, then you can see which of your images are used by other Pinterest users. Even if you do not have a Pinterest account, it is possible to view this.

5. Tell everyone about your Pinterest page
If nobody knows your Pinterest page, it may be long before your boards become popular. Make sure you everyone There is knows you on Pinterest and what your page name is. also a tab with Pinterest ‘Goodies’ which gives you for instance the Pinterest follow button which you can add to your current website to drive more traffic to it.

Invite only
At the moment Pinterest works on an invite only basis, so if you want to start your own board, ask Pinterest for an invite or get an invite from someone else. Once you have an invite and you have made your first board with pins, it allows you to send out invites to people you know. You can put your products, services, brands or other distinguishing features on your board and add the URL to your current website to the pins. You might also want to re-pin someone else’s pins, and comment on other boards and pins.

Still not sure if it’s just pointless pins when it comes down to Pinterest for tech companies though… but I have only started my own B2B trial boards last week so still early days, right?

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