We’re pleased to welcome Jennifer Fishkind for this installment of the Pinterest Influencer Interview Series. Jennifer is a mom who loves modern technology. She has three boys, ages 14, 11 and eight who keep her busy. Before becoming a full-time mom, she worked in the non-profit sector for 20 years planning events, training seminars and developing national fundraising programs.
6 Questions on Pinterest With Jennifer Fishkind
1. How has Pinterest helped you personally or professionally?
I think of Pinterest as virtual window-shopping with endless possibilities. I started using Pinterest to plan my son’s camp-themed Bar Mitzvah. I’m a do-it-yourself kind of gal and I have a hard time wanting to pay someone else to do what I am capable of (and love!) doing myself. So I used Pinterest to gather ideas and I started to discover all kinds of other content like DIY, fashion, recipes, and kids projects.
Helping my friends plan events is one of my favorite hobbies. They all know to come to me when they’re planning weddings, parties or Bar/Bat Mitzvahs. I can look around, pin the items that I like and buy them – probably a little too often for my husbands liking though!
I’ve also started to provide people in the area with lessons on how they can use Pinterest to help organize their ideas and lives.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
2. What is the method behind your success?
I think my “realistic” approach to pinning keeps my followers engaged. I’m frugal and am always looking for ways to recreate something in a less expensive way. I like to find and pin products, recipes and projects that I really would or could buy, make or create. Also, I’m not the best or most ambitious cook, so if I find a recipe and haven’t heard of an ingredient or if it looks too difficult, then it isn’t for me! With my crazy family life, if it isn’t quick, easy and appealing to three boys – forget it!
3. What is the biggest challenge you’ve encountered using Pinterest?
The biggest challenge for me with Pinterest is limiting the amount of time I spend on it!! It has a way of making hours disappear.
4. What do you think is the future of social media?
5. What advice would you give to someone who is just starting a Pinterest account?
Have fun with it! Be as specific with your boards as you can be. For example, rather than a general board for “recipes,” create targeted boards for “dinners,” “appetizers” and “cocktails.” For home decor start a board for “kitchens” and “bedrooms.” Don’t be afraid to follow a lot of people too. The more you follow, the more variety you will get on your newsfeed.
6. Where can we find you on Pinterest, Twitter, Facebook? What is your website?
The best place to find me is on Pinterest (3,893,157 Followers).