Pinterest: How to Unfollow People Who Don’t Follow You


So you got on Pinterest and followed a few hundred people when you first signed up. Now you’re wondering: how in the heck do I figure out who is not following me back or is inactive? You can look at the lists of who you follow and who follows you, sure, but it isn’t easy to figure out, is it? That was my conclusion, too!

After searching and reading many blogposts, I never found anything to help with this. Twitter has a million tools to help you unfollow, but Pinterest doesn’t seem to have the same tools (if there is a tool, I’d be happy to hear about it). In the meantime, here is a step-by-step guide.

Step One. Open a Blank Text Document

Open your Pinterest account and click on “Followers” near the top of the screen. Now cut and paste each name into a doc. I tried cutting and pasting the entire list, along with the graphic images, but that didn’t work. So, yes, it’s time-intensive, but it does work. Once you have the names in there, save the document. I put the date when I did the cleanup at the top, too, so next time it’ll be easier.

Step Two. Click on “Following”

Still in Pinterest, near the top, click on “following.” Scroll all the way to the bottom of that list. You’re going to start at the bottom and scroll up, one screen at a time.

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Step Three. Compare the Two Lists

Next, you’re going to have to search in your text doc to see if the person you follow also follows you. So you’re going to compare the two lists. Say you have someone in your “Following” list named “Silliest Pinner.” Go to your text doc and search for “Silliest Pinner.” If they’re there, you keep them. Of course, you may not care if someone is following you back. I follow some influential pinners because their pins are valuable. But if the person doesn’t provide any value (no pins through inactivity, for example), unfollow them.

Step Four. Unfollow

To Unfollow, simply click on the “Unfollow” Button. Unfollowing is a little confusing because the “Unfollow” button is grayed out. You’ll know you’ve been successful when the button changes to say “Follow” and is darker.

Going Forward

You may want to schedule time to do cleanouts, or add people to your “Following” document, now that you have a “Following” document.

Have a Better Idea?

If you have any tips on how to make this process simpler, please share. Really. I’d love to hear from you!

Discuss This Article

Comments: 8

  • Aida says:

    Hi Carol, I just happened upon a link to this article. Have you heard about the “Followers on Pinterest” app? Filtering this type of info is as quick as a click on a button for iPhone/iPad users. Hope that helps! :)

    • Hi Aida,
      Thank you for the name of that app. You’re right that it does give you that information for iPhone/iPad users. This will help many people! Hopefully, someone will come out with one for those of us with Android phones, too. :-)
      Thanks again,
      Carol Stephen

  • Hi Carol, If you don’t have a huge list its probably faster to unfollow everyone your following then go to your followers list and follow everyone back that is following you.

    I have a huge list so neither method is really practical for me, maybe if I get a iphone sometime I can use the app above.

  • Hi Philip,
    I never thought of that! What a good idea to unfollow then refollow. And you’re right–it would work for up to a certain number of followers, but not with huge lists. Thanks for the comment!

  • Hi Carol. If I go to my profile page and click on ‘following’ (those people that I follow), I see there are a mix of boards that say ‘follow’ and ‘unfollow’. Which ones should I click to stop following if they are not following back?

    Thanks for your response!

  • Hi Pepper,
    Click on the “grayed out” unfollow button (it seems counter-intuitive) to unfollow. Then you’ll see the “Follow” button in a darker font.

    Thanks for the question and best luck!


    • Pepper Blair says:

      Hey thanks Carol for your reply. So the ones that say ‘unfollow’ are the ones that are not reciprocating?

  • Hi Pepper, No, that’s what the post is about. It’s not easy to see within Pinterest who’s following or not following. If you click through to the article on my website you can read all the comments. I’ve created one way to figure it out. And people have been ingeniously adding comments and other methods to figure it out.

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