Pinterest for Business: Time to Take Another Look?

Pinterest has been busy the past few weeks, first introducing secret boards, then verified accounts, and now business pages.

So, what does this mean for your business? Well – if you have already established a business presence on Pinterest, and have simply been working within or around the existing guidelines, you are now free to be more transparent and direct in your marketing approach.

If however, you have ignored Pinterest up until this point, it may be time to reconsider and take another look at it.

Although it is a visual platform, easily lending itself to products like art, crafts, accessories, and clothing, and services like landscaping and interior design, it can also be useful for those industries that are typically less visually orientated – like marketing.

Why Your Business Should Be On Pinterest

  • Pinterest is now the 4th largest driver of website traffic on the Internet. It trails only Google (organic), Direct traffic, and Facebook.

Pinterest is 4th largest traffic driver on internet

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  • Pinterest had 26.7 million unique visitors last month, compared to just 3.3 million in October of 2011.
  • According to comScore, buyers spend more money on more items on Pinterest than on any other of the top 5 social media sites.
  • Pinterest Pins which include prices, receive 36% more likes than those that don’t.
  • Pinterest generates more revenue per click than does Twitter or Facebook.
  • Pinterest attracts 1,090 visitors per minute.
  • 21% of people with Pinterest accounts have purchased an item after seeing it on Pinterest.
  • According to Shareaholic, Pinterest generates more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
  • Pew Research estimates that 12 percent of all internet users, and 19 percent of all female internet users are using Pinterest.
  • Improved Search Engine Ranking: your Pinterest account provides a nice (follow) backlink to your website.

How to Set Up Your Pinterest Business Account

First Pinterest account? Start here! However, if you already have an account, you can easily convert it to a business account:

1. Sign into your account.

2. Select “For Businesses” from the “About” dropdown menu.

Set up Pinterest Business Page

3. Click to Convert your personal account to a business account.

Convert your pinterest account to a business account

4. Fill in the missing data, including “Business Type”, and click “Save Profile”.

That’s all there is to it! Now you just have to figure out what to Pin. We’re sharing our favorite marketing books – what are you going to share? Would love to hear your ideas.

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