It’s possible by now that your B2B business has created, or at least contemplated, a presence on the ever so popular and growing Pinterest. It’s hard to overlook the incredible growth this social media site has received and the potential it offers for both B2C and B2B marketers to engage with current and prospective customers. But have you taken the proper steps to optimize your Pinterest presence to ensure your ideal audience can find both your profile but also your pinned content? Here’s a graphical overview on how you can ensure your profile, pin boards and individual pins are best optimized for search and overall visibility.
Optimizing Your Pinterest Profile
These profile settings and steps may seem basic but many businesses and brands fail to go through these steps.
About: Think of this as your page’s meta description, since it does appear in the SERPs if someone is searching for your page.
Image: It’s important to be consistent with the avatar or profile graphic that is used on your company’s other social profiles, for recognition, but also be mindful of how your profile image will appear in your follower’s Pinterest stream.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Social Linking: Your Pinterest activity, if done right, can be a great content source for your other social profiles. Make the decision if you want to automatically or manually publish your pins to your Twitter and Facebook page.
Hide Setting: This setting should remain OFF if you want others to find your profile and pins in search, and if you want search engines to index your activity.
Optimizing Your Pinterest Pin Boards
Board Title: Make sure your board title is clear and concise, and if you can, use a keyword phrase as the name.
Board Description: Here’s your opportunity to optimize your board by using relevant, target keywords for the content that lives on your board. Your limit is 500 characters so use this to your advantage, or be more selective like the board shown here.
Category: Be sure to assign a category to your board. Even if you have to use the ‘Other’ option it’s better than leaving this blank! This helps users find your content as they search various categories.
Optimizing Your Pinterest Pins
Link Source: Depending on how your pinning your original images to your pin boards the link source/backlink will often populate, but always select to edit your pin to ensure the proper link has populated.
Image: In the world of Pinterest the images you pin are the core source of your existence and success of being seen and repinned. Get creative and find quality, unique images that are worth pinning.
Description: Your pin descriptions also allow for up to 500 characters. Avoid filling this space with tons of keywords and instead get strategic with your description, call-to-action and the use of some selective hashtag keyword phrases where appropriate.
If you’re finding this is all gibberish to you, we suggest you start by downloading our free Pinterest Tip Sheet and reading a few of our other blog posts on the topic of leveraging Pinterest for marketing. Happy pinning!