Do you ever feel a strong urge to update or check Facebook?
Is the desire to Tweet overwhelming and you have this compulsion to “Tweet” for no particular reason?
Are you starting to wonder if you have a social media addiction?
Well joining the self help group “social media addicts anonymous” may not be far away as a recent study by Chicago University has revealed that social media is in fact more addictive than sex, alcohol and cigarettes!
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Pinterest the New Addiction
Pinterest is the new addiction in town that has everyone blogging, tweeting and sharing the news on Facebook and it is the new “hot” social network on the block.
It is a social media network that cannot be ignored.
According to Shareaholic’s recent report that used findings from more than 200,000 publishers and 260 million monthly unique visitors, it is driving more referral traffic than Google plus, LinkedIn and YouTube combined.
It is interesting to note the power of Pinterest to refer traffic despite it only having 4.9 million users compared to Google plus with more than 90 million users and LinkedIn with over 130 million members.
I have been using Pinterest for only a couple of months but my traffic stats show that in the last 3 days it is driving more traffic than Google Plus and LinkedIn for the Jeffbullas.com blog.
Forrester claims it is over-hyped but if it is assisting your business to increase engagement, drive traffic and raise your online visibility then I am happy to use an over hyped social network.
What Makes it so Addictive ?
I don’t know if you have noticed or not but Facebook has redesigned its user interface with its new Timeline which allows much larger and engaging images.
Google plus was launched with a design that provides a larger canvas to display high definition images and photos in all their glory.
2011 has seen the rise of the new “Visual” social networks.
Visual engagement addiction has never been more obvious than what has been revealed by Pinterest.
People find photos compelling and will share them much more virally on social networks than a link or text post. Photos are the most shared media on Facebook (250 million a day).
Pinterest has tapped into this and created a visual online pinboard that inspires with images and photos that invite to be shared and repinned.
Some have called it an “Inspiration Network”
Use the Power of Addiction
There is something I have learned over the last few years is that even if it is over-hyped but has addictive qualities, then it is a powerful distribution network and should be considered in your business marketing plans, especially if your business has a highly visual component such as fashion, food or photography.
Even if you don’t think your business has strong visual elements, then take a cue from General Electric which uses Pinterest to post images of “Badass Machines“.
How do I use Pinterest?
You would think that social media marketing wouldn’t be a very visual topic that would use the Pinterest platform very effectively. In fact there is almost a visual element to anything and you may have noticed the “Infographics” trend that has rapidly grown over the last 12 months which has surprised me.
What I am trialling on Pinterest is pinning “Infographics” that are relevant to my target audience and currently with 60 pins and over 550 followers it is highly apparent that it taps into this visual touch point.
So I would encourage you to have some fun with Pinterest and tap into your creative side and find visual elements of your brand that will inspire and drive some sharing.
How are you using Pinterest?