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Pinterest: 5 Stats You Need To Know

Pinterest: 5 Stats You Need To Know image Pinterest IPO

Pinterest is incredibly hot right now. From almost nowhere, it’s grown into a major force on the web. Because of this, of course, the sharks are probably circling already. It has to be on the radar of investment banks, accounting firms and law firms.

So, when will the Pinterest IPO come? Well, it really is too soon to be thinking about that. But, it’s easy to be tempted, as you’ll see from the numbers below:

1. Registered users: Pinterest is up to 11 mn already, and many more are likely to come. What’s interesting, though, is that this is a relatively small number when you consider the amount of traffic Pinterest refers (2.5 percent). It’s growing up to become the next StumbleUpon, it seems.

2. Engaged users: according to PR Daily, ‘Pinterest is retaining and engaging users as much as two to three times as efficiently’ as Twitter did when it was around Pinterest’s size.

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3. Female users: there are a lot of them: 97 percent of Pinterest’s user base. The company’s biggest demographic is female 25 to 34. This isn’t true in the UK, though: men account for 56 percent of the market there.

4. Ex-urban users: most of Pinterest users are from the ‘east south central’ (e.g., Mississippi and Kentucky) and ‘west north central’ parts of the US (e.g., Minnssota, Iowa and North Dakota).

5. Unique users: Pinterest’s monthly unique visitor count grew 429 percent from September 2011 to December 2011. That’s an astounding rate of growth (duh). Daily users have grown 145 percent … since the beginning of the year!

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Source: PR Daily

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