Will Taylor is a freelance interiors journalist living in London, England whose motto is “beige is boring,” so it’s no surprise he’s also the quintessentially colorful voice behind a daily interiors blog called Bright.Bazaar. His blog has more than 400,000 readers and it was recently named 7th among the Top 50 Interior Design Websites in the world by The Daily Telegraph. On top of his blogging success, Will’s passion for all things colorful has helped him acquire 2.7M followers on Pinterest. If that’s not enough, he’s writing a book that will be released next year!
When did you start using Pinterest?
I started using Pinterest back in 2010 and haven’t looked back since. I still find it to be the most inspiring online platform to help guide my work because I can spot themes and trends in interiors and design from all corners of the world, any time of the day.
You have 2.7M followers. Wow! What do you do to keep those followers engaged?
Recommended for YouWebcast: A Week in the Life of an Agile Creative Team
I think the key thing when operating multiple social media accounts is to be sure to offer something new to the conversation across each platform. For example, don’t pin all the images from a single blog post to Pinterest, just pin the single best image from that post, otherwise users won’t read the full post. When promoting the post on Facebook, post some unseen content such as a behind the scenes photo to give your readers and fans fresh and exciting content extras.
What other projects do you have going on on the side? Tell us about your upcoming book!
I now write freelance on a full-time basis as Market Editor for both Sweet Paul and The Simple Things magazines. I’m also writing and styling my first book, which is due to be published next year. I’m both excited and nervous about the huge challenge that lies ahead, but I can’t wait to dive into the project and start learning more about book publishing with Macmillan/St. Martin’s Press in America and Jacqui Small in the U.K.
I’ve always written Bright.Bazaar so that it feels like my readers are right there with me soaking up all of my colorful design adventures, and I really hope the book will feel like this too.
With Pinterest being used by more women than men, we’re curious to hear your thoughts as a guy using the platform. What would you say to guys who have been hesitant to join?
I think it’s a great platform for guys because there’s some really great niche topics and boards on the site if you hunt them out. Just as there’s a lot of crafting and cooking ideas that might be more aimed towards a female user, there’s also amazing boards based on sports, cars, graphic design, movies and men’s fashion. My Fashion for Him board is my most followed board!
What’s next on your agenda as a journalist, a blogger and a brand builder?
Right now I’m really busy working on the book as I’ve been lucky enough to travel across Europe and America shooting homes to include in it, but I have some fun plans to work on once this project is completed by the fall. Stay tuned!
Connect with Will!