Medical Marketing on Pinterest: The Safest Place to Start Health Care Social Media

Comments: 1

  • Pinterest is really less about social media and more about SEO. Yes, it’s considered a social network, but like you said, there’s “less chatter,” so it’s not really social, per se.

    That’s not to say it isn’t valuable. I would highly recommend using Pinterest and Google+ at LEAST to gain more traffic to your website for SEO value. But if you really want to go social, you need Yelp, Facebook and Twitter…just make sure you’re not violating HIPAA.

    I also wrote an article about why doctors, particularly cosmetic surgeons, aren’t trying social media and why they really should.

    http://www.totalsocialsolutions.com/looking-good-on-social-media-cited-as-a-reason-for-uptick-in-cosmetic-surgery-business/

    Great article! Sometimes, it’s definitely important to take baby steps, especially if you’re venturing out to manage your social media on your own. However, it’s a good idea to have a medical marketing pro handle your campaigns or at least help you handle them with an eye to the AMA guidelines for social media.

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