The growth of Pinterest ever since its inception (in early 2011) has been truly phenomenal. It has formed a gargantuan community comprising over 3.3 million active users, in a relatively short amount of time, as opposed to other social networks.
Businesses have realized the true potential this social network and now using it to implement their major online marketing plans. As like any social media network, Pinterest too must be managed properly, in order to be effective. If you are not acquainted with it much, then the following tips will help you make the most of your Pinterest profile:
Set up A Complete Profile
I know this sounds quite obvious. Nonetheless, I have noticed that when it comes to creating a profile, businesses will just add in a little information. Try to avoid this! You must give as much information as possible; so that your prospects may have a clear idea of who there are interacting with.
Integrate Your Profile With Twitter
You can do so by integrating your Pinterest profile with your twitter account email. This will then make it possible for you to cross post with your Twitter profile.
Follow Prominent Users
It’s always good to follow users who are prominent, because if you follow them, then they are more likely to follow you in the future. In addition, you also get to know the tactics they employ to build their user-base. And this information will surely be of great help to you.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Include Relevant Keywords
Make sure to include necessary keywords in your pin description. However, don’t make it exceeding long and verbose. Proper keywords will make your post better searchable and accessible.
Use Different Social Networks To Boost Your Profile
One fantastic way of boosting your Pinterest page and giving it more exposure, is by promoting it on other social networks. For instance, you can put your Pinterest info on your Facebook, Twitter, etc profiles.
Pin Images Of Different Things Other Than Your Products
Don’t just keep pinning images of just your products. Try something else as well such as a tips, ideas etc. By giving useful information and answers you will be able to attract even more users.