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How to Make Your Company Pinterest Account Stand Out

Pinterest is more than a place to “pin” recipes, wedding dresses, and craft ideas.  With over 70 million users in nearly two dozen countries with the highest numbers of accounts being held in North America, Canada, and the United Kingdom, it is quickly becoming many people’s go-to source for information and inspiration.  Besides being a place where people can share ideas, cool gadgets, and their own artwork, handicrafts, and music videos, Pinterest is rich with potential for companies small and large because the average “pinner” spends $140-$180 dollars per order on the items they find on the website.

More and more retailers are seeing Pinterest as the incredible marketing tool that it is.  With over 2.5 billion page views per month and a 80% repin rate according to ExpandedRamblings.com, the social network leads people to your website which means more exposure and profit for you.  It doesn’t matter what you’re peddling, Pinterest can help you get it out there and into the hands and homes of the customers you’ve been trying to reach.

Here are some tips that will help you make your company Pinterest account stand out:

  • Be Descriptive When Naming Your Boards.  With an influx of information flooding the Internet, it pays to be wordy.  People want to know what it is that you’re offering and they want to be able to find it fast.  A board vaguely named technology doesn’t allude to the different products that you sell.  Be descriptive and lead people to your site where you can provide them with the information that they need to buy your items.
  • Choose one of your best photos or most popular products to use as the cover photo for your board.  People look for specific items.  Make their search easier by placing one of your most popular products on the cover of your board.  This will grab people’s attention.  After all, the average Pinterest user spends 14.2 minutes on the site.  Let’s hope they spend equal amounts of time or more on your website buying your products and services.
  • Keep things simple.  Follow a theme for your photos.  Make sure that they’re roughly the same size and shape.  Make sure that the pins you select go along with the overall mission of your company.  For example, you don’t want to pin recipes that call for meat as an ingredient on a vegetarian recipe board.  There’s a Social Media Sizing Cheat Sheet you can use for reference purposes.  It will help you keep your boards uniform and visually appealing.
  • Use other social media networks to direct others to your Pinterest account.  Use Facebook, Twitter, and Tumblr to let others know about your boards.  Effective social media marketing involves cross promotion.  Let your Facebook promote your Pinterest account and your Pinterest account promote your Twitter account which ultimately promotes your Tumblr account.
  • Sponsor a contest that requires people to share images of and links to your products and services via Pinterest.  Do a “Share and Win” type of promotion.  This will get your business up on people’s boards where their family members and friends will see it.  They will then share it with their followers which will help your contest gain more exposure.  The people who didn’t win the contest often don’t care because they’re excited about the products and services that you’re promoting.  One contest can gain you a following and additional business.

Your Pinterest account shouldn’t be underutilized.  It is a tool that has the power to excite people and promote your business for free.  Make it your mission to start pinning in a new and organized way.  You’ll be surprised at how many followers you’re able to gain by posting quality pictures and descriptions of the things you “pin” and by hosting a giveaway every now and then.

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