Is Your Brand Pinteresting? 5 Tips For Optimizing Your Blog

Picture of a post it note pinned to a bulletin board.These days, Pinterest is a social network that’s become more than a pastime—for many brands, it’s a powerful referral source, capable of bringing in as much or more traffic than all the other networks combined. Are you making the most of this share network? What could you do to optimize your blog content better?

Here are some Pinterest tips for bloggers!

Be Active on Pinterest Yourself: Like any good social network, Pinterest works best when you’re active on it. Help drive more traffic to your site through Pinterest by establishing your own presence there—putting your domain front and center in your profile, pinning your own content, pinning interesting content from elsewhere on the Web, creating keyword-rich board titles and descriptions and connecting with other users to build your community.

Pay Attention to What’s Being Pinned: Did you know you can see all the instances when content has been pinned from your site? Just go to and you can gain instant market research on your audience. What content is getting a lot of pins? What comments are people leaving, either in the descriptions or as responses to others about your content? Is a certain post from your archives still being pinned regularly today?

Use Photos in Your Posts: Look, even if your blog is all about the content, you have no photography skills whatsoever and you’re not even sure, tech-wise, how to go about adding photos in the first place, it’s still time to use photos. Pinterest is all about images, so brush up on your photo skills and be sure to have at least one sharp, clear, attractive image in every post—as an added bonus even beyond Pinterest, this will make your content more interesting to Web visitors in general. If taking pictures is totally off the table, use an online provider like iStockPhoto or Fotolia to spice up your blog—they can help you add interest even to posts about obscure topics like the Kevlar gloves cut resistant projects require or other specialized safety equipment. Bonus tip: adding text to your images is a highly effective way to get them pinned.

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Add a Pinterest Plugin: For blogs run by WordPress, there are a variety of Pinterest-friendly plugins made to improve you pin-ability. Try adding one or more of these to your site to optimize it for Pinterest!

  • ‘Pin It’ Button’ (free): Adds a ‘pin it’ button to the end of your posts and allows you to set what parts of your site can be pinned, as well as what text description will accompany pins, whether that means your home page, individual posts, pages or some combination of those places.
  • Pinterest Follow Me Button (free): Through the button this plugin adds to your site, users are invited to follow you or your brand on Pinterest, allowing them to subscribe to your updates there, which should include your own content as well as other interesting places around the Web.
  • Pinterest AutoPin ($4): This plugin creates a striking hover effect over all your photos in order to encourage users to pin them. Not only can it catch the attention of users and remind them they can pin your posts, but also it makes the process super easy.  

Draw Readers Deeper: Say you’re a personal finance blogger who recently wrote a post about a certain gas station credit card processing company that’s now getting a lot of attention of Pinterest, bringing you new traffic every day. Use it to your advantage. Add links within that post to other content on your site in order to draw readers deeper into your archives and make your blog stickier.

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