Pinterest reached 10 million users faster than any other social media site, including Facebook. Its users, nearly 70% females between the ages of 18-44 years old, spend nearly 100 minutes at the site on a typical visit.
What makes Pinterest so popular and sticky? As the name describes, it’s an online board where you can “Pin” and share things you find visually interesting, such as photos, cartoons, info graphics and videos.
Tapping the Pinterest Buzz
Pinterest has a definite “artsy” vibe. Visual appeal rules on Pinterest. Fashions, chic home décor, gardens, food dishes, landscape scenes, photos of cute children and animal photos are popular “Pins”.
But even if your business sells boring products or services, such as car insurance, vacuum cleaners or even a water purification machine, Pinterest just might be worth your marketing efforts. If you position your products or services to fit the lifestyle needs of your target market, and especially if your target market is younger females, Pinterest can drive highly qualified traffic to your site.
Share Your Blog Photos
You do have a blog and you include images with each post, right? Here are a few quick tips to get the most out of these images on Pinterest:
Make sure you add the blog post title to your image title tag. This is what Pinterest will display automatically when you, or a visitor, to your site shares the image on Pinterest. Add your Twitter handle to the title too. This way you can track if someone Tweets your Pin. Make your Pin Board categories interesting and be sure to include your keywords in the description.
Add witty, funny keyword descriptions to images you “Pin” from your site. If you’re sharing images of boring vacuum cleaners, show them in a surprising setting, such as on a beach. Rather than Pinning boring water purification machine photos, Pin images of waterfalls, oceans or fresh mountain streams.
Share Your Personality and Community
Share photos of your key staff with their bios. Pin photos of employees engaged with customers. If you have younger females on your team, put them in charge of your Pinterest marketing efforts. Make it a team effort and involve everyone in your business. This will encourage them to Pin and share your images, exposing them to their online friends and followers.
Why not encourage your customers too? Share photos, with permission, of your happy customers. Sponsor an offline event, such as a free car wash for all your car insurance customers. Take photos of your customer next to his car and share the photos on your blog and on Pinterest.
With a bit of creativity and an awareness of the lifestyle interests of your target market, you can position your boring products and services in Pinterest and take advantage of the buzz. With an active presence on Pinterest you can gain brand recognition, increase the traffic to your site and convert visitors into leads and sales.