Pinterest is great for sharing your content and content from others. Creating boards around themes, you can reach a wider audience. In order to reach that audience, though, you need to get followers on Pinterest. Having an account is one thing, but the more followers you have, the more likely you are to have your content shared by others. (See my post What is Pinterest? Is it good for marketing?)
One way to get more visibility for your Pinterest account is to link it to your Facebook and Twitter accounts. When you post things on Pinterest, these can be posted on Facebook and Twitter for your friends to see.
Facebook timeline shows my latest Pinterest pins
How to link your Pinterest to Facebook and Twitter
Linking your Pinterest account is easy, although you should bear in mind that you can only link to your personal Facebook profile, not a business page.
First, make sure you have an active Facebook session running for your account. Facebook doesn’t need to be open.
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Go to Pinterest and select the Settings menu under your profile on the right hand side. Scroll down until you get to the social networks section. Switch the ‘Login with Facebook’ option to on, also switch the ‘Publish activity to Facebook timeline’ option to on.
You will have to approve the association within your Facebook account, to give Pinterest and Facebook permission to talk to each other.
You can do the same with Twitter, so that your pins are then also promoted on your Twitter account.
The other benefit of associating the accounts is that Pinterest will tell you when one of your Facebook friends joins Pinterest – allowing you to then go and follow their boards.