Pinterest is one of the latest social media networks and has made a HUGE splash! Many businesses are finding Pinterest is an excellent way to drive traffic to their site. In fact, the site recently surpassed Yahoo to become the fourth largest driver of traffic in the world. And it’s not just traffic, but those people are buying as well! One study by marketing technology company Convertro showed that Pinterest represented 17.4% of social media revenue for e-commerce sites in April, up from just 1.2% in Q2 2011.
A few days ago Pinterest launched business accounts for users. This is likely in response to other social media sites like Facebook, LinkedIn and Twitter, which have upped the ante for businesses. Also, with Facebook’s acquisition of Instragram, there is increased pressure and competition on Pinterest.
Setting up a business profile on Pinterest is extremely easy! You even have the option to convert your current account to a business account in a few simple steps. To show you how to create a Pinterest business profile, I’ve made this short, 2-minute video outlining each step.
Basically, go to business.pinterest.com and select “Convert account” or “Join”. Fill in the required information (Name, Profile Name, About, Logo, website) and agree to their terms and conditions and hit “Create Account”. Now you’re ready to start pinning!!
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To learn more about how your business can get the most out of Pinterest, download our free eBook: How to Use Pinterest for Business.
If you are on Pinterest, what results have you seen so far? If you’re just signing up, share your page in the comments so we can follow you!