Despite its popularity, Pinterest is still a bit of a mystery for many people. While it is a social networking platform, it doesn’t work in the same way as Facebook or Twitter, nor any other website currently out there. Which makes it difficult for businesses to know how to utilize it properly for marketing purposes, and drawing attention to their product.
Really, what it comes down to is knowing how to properly share and follow. You have to get out of the mentality of, for example, limited follows like on Twitter. Where you are focused almost entirely on getting people to follow you, and might occasionally return the favor. It just doesn’t work that way, because of the flow of images through your built network.
On Pinterest, you have to follow good people, and they will usually follow you back immediately. Which means more images being repinned from your board, which leads others back to your account. It works much more effectively than relying on searches to bring people to you.
But how do you know who to follow on Pinterest? Because of the new (and still beta) format of the site, you probably don’t know where to start. Luckily, it isn’t that difficult to figure out.
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
This should be your first step in finding people to follow, and it is one of the easiest ways to do it. Just go to the category that matches (or is relevant to) your own niche. This will give you a list of popular pinners at the top, who have a large number of followers.
One tactic is just to follow all of them, but I disagree with this tactic in all marketing campaigns. It is about quality, not quantity. So find pinners who have images similar to what you would pin. This will ensure they are more likely to repin your images because it follows along their tastes.
Follow The Repinners
Next, you can take some time to look at the profiles of people who have repinned your images. Find those relevant to your niche, and especially those who seem to have a decent following built up. Then follow them, as you already know they are interested in your board.
Of course, this can be a bit hit and miss. So make sure they are regular pinners and have a decent board built up before you follow them.
There are some tools being built to help people measure things like their own pinning influence, such as PinPuff. However, there is nothing out there that is really so effective that it overshoots the use of a manual search.
It might take some time and effort, but the site is still small and basic enough that it is worth setting a good foundation the old fashioned way.