This week Pinterest announced it will be rolling out a new feature in the coming weeks: article pins.
Article pins will present pinned articles with a headline, byline, and summary.
This is great for content marketers.
Pinterest generates huge traffic for lots of businesses, especially those who are in a woman-dominated market. Marketing analytics company, YieldBot, conducted a study on social media referral traffic to leading publisher sites and found that Pinterest dominated with 85 percent.
However, when it comes to advertiser click through rates (CTR), Facebook is three to nearly five times greater in CTR than Pinterest is. In part, this may be because Facebook updates contain more information to intrigue the reader to click through.
Pinterest hopes the new article pins will position the network more as a content aggregator, indicated by Pinterest’s announcement encouragers users to save articles for later reading:
“When you come across articles you may not have time to read, or just want to keep for later, you can save them to your own reading list board.”
For marketers, we could likely see a increase in web traffic from Pinterest, especially for blog content. That also means that we might want to carefully consider our meta descriptions a bit more, as the descriptions will likely pull from that area the same as they are on Facebook.
Pinterest is still a relatively new platform and has been consistently improving. Earlier this year, it enhanced certain pins for better usability and product promotion. Learn more about their enhanced product, recipe, and movie review pins.