If you’re using social media to promote your business or nonprofit, I have a question for you: is your business’s content on Pinterest?
If you’ve been pinning it yourself, then of course it is.
If not, you could be in store for a surprise.
People might already be pinning things from your site without you even knowing!
Luckily, Pinterest makes it very easy to tell. Open up your Internet browser and type in pinterest.com/source/your website.
See some pins there? Great! This means people already like what’s on our website and are pinning your product images, photos, blog posts and other visual content.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
To take advantage of this, the next thing you should do – if you haven’t already – is to create a Pinterest business page for your organization. Then, connect it to your website.
Once you know people are pinning from your website, what else should you do?
After you connect your website with your Pinterest page, you can find out more details with Pinterest’s analytics tools.
To find Pinterest analytics, click on your Pinterest account name on the top right of the page, and select Analytics from the menu.
What you’ll find in Pinterest analytics
Pinterest analytics gives you access to the following information:
This feature shows daily statistics on a variety of actions, including the average number of pins created from your website, as well as the average number of people who created pins from your website content.
You’ll see the number of times pins from your website were repinned on Pinterest, and how many people repinned. The impressions statistic will tell you the number of times your pins appeared in the Pinterest feed, in search results and on Pinterest users’ boards, and reach shows the average number of people who saw your pins.
Pinterest also tracks the number of clicks on the pins that led people back to your website and how many people viewed your website via Pinterest pins.
This tab displays the pins that were recently created from content on your website. Each pin shows the name of the person or business that created the pin. You can click on the pin or the name for more information.
The pins created from your website that have gotten the most repins on Pinterest will show up here. You can click on the pin or the name of the Pinterest user to see more details.
This tab shows you which pins created from your website have been clicked the most by Pinterest users.
There’s also an option to select different dates to review for analytics. Click the calendar on the top left of any of the analytics tabs to open the calendar and choose your dates.
What should you do with this information?
Pinterest analytics will show you the most popular products, topics and information people are interested in from your website. Use that information to come up with content about the things they like. If you are providing your audience with what they want, they will continue to engage with you, pin your content, endorse you, visit your website and buy from you.
Make it easy for your audience to pin from your website by installing the Pin It button.
Then, start pinning from your website. Create boards with themes relevant to your business and pin your content. Get your content found by using large images, adding the right keywords, pinning content people are interested in, and engaging with other Pinterest users.
It’s also important to strike a balance of content on Pinterest – don’t just talk about yourself all the time. Make sure to balance your content with related curated content.
Have questions about using Pinterest Analytics? Post them in the comments below!