Pinterest¬†is making an actual vision board obsolete. People are flocking to the social networking site to keep a virtual space of recipes, decor ideas, fashion must-haves, beauty tips, and artwork.¬†By now, most people are familiar with the pull Pinterest commands around the web in terms of driving traffic ‚ÄĒ as compared to other social networks. Almost two out of five consumers follow retailers through one or more social networking sites, with Pinterest users following an average of 9.3 retail companies, which is more than the average amount of Facebook and Twitter users. With so much happening on Pinterest, it only makes sense that retailers set up a Pinterest profile and interact with consumers on the platform.
Shoppers aren’t just looking for freebies and coupons either, they’re seeking inspiration and ideas from brands they’re already vested in. People are looking to access product information, post/read comments, scope current trends, view photos and videos, and learn from how-to’s. Pinterest offers higher conversion rates because images are linked to an ecommerce site, which reduces the number of steps a consumer must take to discover a product, brand, or company. Sharing is encouraged on Pinterest, which only helps to gain exposure.
One of the main benefits of being on Pinterest is that it offers another proven avenue for brands to interact with current and potential customers. Giving them the opportunity to add exponential value to their brand and increase customer loyalty from online to off.